denise cox lead communications consultant at Newsweaver, takes you through practical and proven techniques that can transform your email employee newsletter into a powerful tool that is pivotal to your internal communications strategies. Some key takeaways from this webinar are: - The content that earns the most engagement - How to motivate employees to take action - How real-time metrics improve communication and prove business value - Why email should star in your internal communications strategy - How a great email employee newsletter stops inboc clutter - If you don't measure, you won't matter: tips for measurement insight - How to demonstrate your business value to execs About Newsweaver Newsweaver is an award-winning communications software provider with two solutions; INTERNAL CONNECT for internal communications and CUSTOMER CONNECT for email marketing. Newsweaver’s powerful, easy and measurable communications software, helps over 4,000 users in 96 countries worldwide deliver relevant, targeted and engaging communications. Newsweaver clients range from large multinationals and government agencies to SMEs, charities and associations across the globe, and include Saudi Aramco, Shell, Zurich Insurance, Royal Mail, Aon Hewitt, Aviva, Royal Bank of Scotland (RBS), KBC Bank, Institute of Chartered Accountants, Sky, G4S and ACCA. Newsweaver has obtained the internationally recognised ISO 27001 data security certification, which highlights our commitment to the protection of our customers data.

1. Get opened, get results
with your email employee newsletter
denise cox, Lead communications consultant, Newsweaver

2. EMPLOYEE
ENGAGEMENT
Interactive Emails
SOCIAL
CONVERSATIONS
Interact and Engage
Employees
INSIGHT &
MEASUREMENT
Understand
Communication
Performance
DISTRIBUTION
TEAM
COMMUNICATION
Alligned & Branded
Local Comms
EVENT
REGISTRATION
Event calendaring
made easy
INTERNAL
CONNECT
Newsweaver Internal Connect

3. 400 blue-chip and FTSE 100 organizations in 97 countries use
Newsweaver Internal Connect to help them inform, engage and inspire employees

4. denise cox
Lead communications consultant, Newsweaver
Twitter: @newsweaver_ic @denisecox
Blog: www.newsweaver.com/internal-communications-blog
Website: www.newsweaver.com

5. Agenda
Email as an internal communication channel
Goals
Design
Employee Data
Content
Insight & measurement
Q&A

6. To view the full webinar click here
To see how Newsweaver can work for you
Visit http://www.newsweaver.com/
Or contact sales@newsweaver.com to book a live demo

7. Email as an internal communication channel

8. Source: Newsweaver / Melcrum IC and Technology 2014 newsweaver.com
Most used channel: intranet (93%) and email (90%)
Most effective channel: email (83%) followed by intranet
(48%)
Biggest challenge: ‘minimize information overload’ and
‘create personalized communications’ (75%)
Most wanted metric: ‘email metrics’
Email employee newsletter: 81% of respondents use
them
Least investment: Less than 22% plan to invest in
improving email channel
Email remains an active and essential
Internal communication channel

9. Email Employee newsletters

10. Feel informed about organization
See commitment by management
Clear understanding of messages
Feedback upwards to management
Prioritizing of information
[Source: CIPD]
What employees like in newsletters

11. Goals

12. Define objectives
Map back to business strategy
Identify Key Performance
Indicators
Select the metrics that match KPI
Goals

13. Design

14. Scan
Choose
Two-way
Technology
The digital age

15. Digital age
Scannable
Navigation points
Instant recognition
Widest audience
Test and measure
Design

16. Employee data

17. Benefits of employee data
Timely, target, relevant
Segment audiences
Personalize content
Decrease inbox clutter
In depth measurement

18. Who needs to receive communications
What information do they need
Where are they based
What languages do they speak
What devices do they use
Can they all access the same tools
Sourcing and updating the data is essential
employee data fields

19. Identify your audiences
Have access to up-to-date data
Personalize with data
Insight and measurement
Employee data

20. Content

21. From
Subject line
Article title
Article summary
Click
Employee action
The path to engagement

22. Think beyond the written word
Written
Audio
Visual

23. Organizational
Intranet
Events
Blogs
Social
Training
Co-created
Employees
Produced
Print
HR
Department
External
Global
Management
Products
Services
Industry News
Corporate Affairs
PR
Marketing
Content sources

24. Top 10
Links
How to
Ask the CEO
Recordings
Slides
Storytelling
Twitter style
Archive
Q&A
Videos
Checklist
Synopsis
Round ups
Surveys/Polls
Podcasts
Takeaways
Article
Repeat
Images
Interviews
Conversations
Infographics
Videos
Content formats that work

25. Fulfils WIIFM
Web style
Scannable
Sections
Sizzle
Summary
Short 25 - 50 words
Long <100 words
Articles (500 – 700 words)
Clear call to action
Content style guide

26. Email employee newsletters as multichannel driver

27. From is powerful
Content path
WIIFM
Think digital age
Video has huge impact
People love images
Interactive
Content

28. Insight and
measurement

29. Why Measure
Determine success
Understand consumption
Audiences
Engagement /Non-engagement
Benchmark / Trends
Across the organization
Going forward
Prove business value
Get investment in the function

37. View across organization
Leadership, communicators
Engagement by groups
Change programmes
Demonstrate business benefits
Share reports with stakeholders
Organization metrics

39. See how Newsweaver’s Internal Connect can help you
Group online demo Wednesday, April 23, 4PM UK / 11AM EST time
Access free How to guides, research and white
papers
www.newsweaver.com/internal-communications/learning-centre/

40. To view the full webinar click here
To see how Newsweaver can work for you
Visit http://www.newsweaver.com/
Or contact sales@newsweaver.com to book a live demo