Trends in Enterprise Cellular Network Data Usage Webinar Presented by InfoWeek, NetMotion Wireless and Rysavy Research

1. Trends in Enterprise Cellular Network Data Usage
2013 Survey Results

2. Agenda
Purpose of report
Survey overview and methodology
Survey findings and analysis
Emerging solutions
Q&A
2

3. 3
We simply ask the users if they
are having issues.
How do you troubleshoot
connectivity issues in your mobile
data deployment?

4. Why the Survey?
Cellular data becoming extremely powerful
• High peak throughputs and low latency
• Broad availability
• Capable mobile devices
Increasing enterprise reliance on cellular networks
• More mobile workers
• More mobile devices
• Networks under pressure
• BYOD / consumerization
• Necessity to do more in the field
• Drive to reduce costs, increase productivity
4
How are organizations dealing with it?

5. Survey Overview
Methodology
• 408 respondents
▪ Networking professionals from variety of industries
and agencies
▪ From organizations that use laptops, tablets, or
smartphones with cellular data plans provided and
paid for by the company
• Conducted jointly with NetMotion Wireless
5

6. Survey Overview
Key Insights
• Data deployments are critical
• Connectivity is the No. 1 concern
• Lack of troubleshooting tools
• No true analytical method for evaluating
carriers and devices
• Lack of visibility into cellular network
performance
• Risk of failure; no ability to continually
improve
6

7. Findings and Analysis
7

8. Importance of Cellular Data Deployment
8
How important is your cellular data deployment (i.e. using laptops, handhelds and
tablets to remotely access corporate networks and applications) to the day-to-day
operations of your organization?

9. Top Concern
9
What is your top concern regarding your cellular data deployment?

10. Most Common User Complaints
10
What are the most common user complaints you receive regarding your cellular data
deployment?

11. Connectivity is King – But Also Challenging
Connectivity over all else
• Making connections and keeping them!
• Critical for applications
What makes it so challenging?
• Inherent difficulty of contiguous coverage
• Perception of no tools
• More than just the carrier
Elements to consider
• Radios / antenna
• Variations based on exact location
11
Survey Note:
55% of respondents
say dropped
connection is top
user complaint

12. Throughput Factors
3G vs. 4G
Signal quality
Degree of mobility
Network loading
Time of day
Type of modem
12
HSPA downlink for 7.2 Mbps peak throughput network.
Source: Rysavy Research white paper for 4G Americas.

13. Troubleshooting Tools
13
What tools, if any, do you use to troubleshoot and manage your cellular data
deployment?

14. Lack of Tools for Cellular
What makes it challenging to determine
carrier coverage?
• Carrier coverage maps are not detailed
• Maps differ depending on carrier
• Carriers do not disclose detailed information
• Modems vary on information they provide
What are the available approaches?
• Hope for the best
• Rely on carrier coverage maps
• Rely on adhoc experience
• Do methodical testing (but how?)
14
We are essentially at
the mercy of our
provider.
Survey Quote:
– Anonymous
Respondent

15. Difficulty in Troubleshooting
40% of respondents state that they do not have difficulty
troubleshooting connectivity issues…
…but, what they do to resolve is not efficient
15
What is the primary method you use to resolve
connection drops in the field?

16. Difficulty in Troubleshooting
60% do realize the difficulty…for significant reasons
16
What makes it difficult to troubleshoot connectivity issues with
your cellular data deployment?

17. Selecting a Carrier is Hard
70% say the process of selecting a carrier is challenging, with
lack of clarity into coverage and cost as top factors
17

18. Selecting Carriers and Modems: Why it’s Challenging
Are they all the same?
• Multiple claims of best coverage,
fastest speeds
• Cell site locations and density varies
• 3G vs. 4G deployment varies
Selecting a carrier
• One carrier may be better than another
depending on exact locations
• Need visibility into exact coverage
characteristics
Selecting a modem
• Modems vary based on radio and antenna
design
18
Survey Note:
For criteria used
when selecting
modems, 37% say
they simply choose
the modems
provided by the
carrier

19. You Can’t Manage What You Can’t See
Cellular data deployments are critical
Troubleshooting time and resource issue for many organizations
User frustration may also impact productivity
Tools needed for visibility into cellular networks
Helps with modem and carrier selection
Allows proactive management
19

20. Poll Question:
What tools do you use to troubleshoot
your mobile data deployment?
20

21. Andy Willett, NetMotion Wireless
21

22. Introductions
NetMotion Wireless
• Based in Seattle, WA
• Software provider focused on
challenges of mobile field workers
and wireless
22
48%
11%
11%
7%
3%
20%
NMW Customers
Gov’tTelecom/Cable
Utilities/Energy
Other Comm’l
Healthcare
Insurance

23. Emerging Solutions
Software to enable visibility into cellular
network performance
• New software to provide management
solution to wireless networks
• Tracks real-time field user experiences
• Enables flexibility to manage
devices, technology and carriers
• Provides data to make informed business
decisions on wireless investments
• Benefits mobile workers, as well as IT staff and
bottom line
23

24. Network Ecosystem
24
Mobile IT
TEM
Telecom Expense Management
MDM
Mobile Device Management
MAM/MEAP
Mobile App Management
Mobile Enterprise App Platform
MNM
Mobile Network Management
Wireless Network
NPM / APM
Network Performance Management
Application Performance Management
End User Experience
Virtualization
Cloud
Private or Public
Wired Network
Public Wireless Network
Measurement on the
Wireless Network

25. Locality
25
Analytics
Locality Server
and Console
Locality
Database
Business
Intelligence
Database
Optional:
Mobility XE
Locality
Clients
CorpFirewall
Corp NetworkPublic Cellular
Network

26. Signal Quality
26
I have no power
to address the
carrier's
limitations.
Survey Quote:
– Anonymous
Respondent

27. Signal Quality
27

28. Troubleshooting
28
62% of
respondents say
it’s challenging to
replicate field
worker issues
Survey Note:

29. Adapter Performance
29
Survey Quote:
Soon to switch
based on results
from Locality.
– Anonymous
Respondent
What criteria do
you use to select
your modem?

30. What’s Driving Traffic – Impacting Performance?
30
Only 21% of
respondents say
they have a way to
measure the
largest trouble
spots for coverage
Survey Note:

31. Customer Comments
31
“To keep our employees productive in the field, we needed to
learn definitely what’s working, what’s not and why.”
“We wanted to reduce our support load in two ways: avoid
known issues and/or quickly find the root of new problems.”
“We wanted to know once and for all what was causing the
rise in officer help desk tickets. Whether it was user error or a
technology or carrier problem, we just wanted to know what
to fix and move on. ”

32. Questions?
32

33. Thank You