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Electronic Software Delivery<br />Challenges and Opportunities<br />Reynold HarbinSr. Product Line Director, Software Deli...
Key Industry Trends<br />Broadband Adoption<br />Growth & User Preferences<br />Primary Use Cases<br />
Worldwide Internet UsersGrowing Broadband Adoption <br />900<br />796M<br />757M<br />800<br />715M<br />700<br />600<br /...
Software Delivery TrendsGrowth and User Preference<br />Online Software Delivery is growing rapidly<br />$23B – 2008 ESD a...
Software Delivery TrendsConnected Devices and Green revisited<br />Connected devices continue to drive software updates<br...
Software Delivery Trends<br />Primary Goal<br />Download Scenario<br />Trials and Marketing<br /><ul><li> Engage consumer
 Feed sales pipeline
 Stimulate purchase action</li></ul>Licensed Software<br /><ul><li> Complete transaction
 Customer satisfaction</li></ul>Support Updates<br /><ul><li> Retain the customer
 Maintain high level of      </li></ul>satisfaction<br /><ul><li> Control delivery costs</li></li></ul><li>Trials and Mark...
Ensure quality</li></ul>Control the brand during download and engage the user<br />Visit Product Page<br />Click “Download...
Licensed Software Maximize Customer Satisfaction<br />Moving users from physical to online requires ESD champions<br />Sim...
“Download Shopping Cart” Model
Download in order and launch install</li></ul>Manage large files downloads<br /><ul><li>Files continue to grow in size</li...
Export Control</li></ul>End User Customer<br />ESD Champion<br />
Support Software Control Support Costs<br />Drive more customers to online support<br />Make online support easy, includin...
Easy to install</li></ul>Visit Support Page<br />Click “Download”<br />Install Download Manager<br />Complete Download<br ...
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SafeNet EMS Showcase: Electronic Software Delivery - Challenges and Opportunities to Win the Consumer

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"Electronic Software Delivery - Challenges and Opportunities to Win the Consumer"
Reynold Harbin, Senior Product Line Director, Software Delivery, Akamai

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SafeNet EMS Showcase: Electronic Software Delivery - Challenges and Opportunities to Win the Consumer

  1. 1. Electronic Software Delivery<br />Challenges and Opportunities<br />Reynold HarbinSr. Product Line Director, Software Delivery<br />Akamai Technologies, Inc.<br />
  2. 2. Key Industry Trends<br />Broadband Adoption<br />Growth & User Preferences<br />Primary Use Cases<br />
  3. 3. Worldwide Internet UsersGrowing Broadband Adoption <br />900<br />796M<br />757M<br />800<br />715M<br />700<br />600<br />(43% of users on broadband)<br />500<br />Users (millions)<br />342M<br />312M<br />400<br />279M<br />300<br />200<br />100<br />0<br />2008<br />2009<br />2010<br />Worldwide Broadband households<br />Worldwide Internet users<br />Sources: eMarketer, Worldwide Online Access: 2004-2010, International Telecommunications Union (ITU); Organization of Economic Cooperation and Development (OECD)<br />
  4. 4. Software Delivery TrendsGrowth and User Preference<br />Online Software Delivery is growing rapidly<br />$23B – 2008 ESD associated revenue<br />18.1% increase from 2007[1]<br />Forecasted to grow 24.1% annually through 2013<br />Users want physical and electronic options<br />Majority of U.S. users prefer electronic distribution:<br />32.4% want all software online<br />43.7% want initial software on disk, but updates online<br />20.7% want initial software and updates on disk<br />
  5. 5. Software Delivery TrendsConnected Devices and Green revisited<br />Connected devices continue to drive software updates<br />iTunes updates 44 times in five years <br />Same pattern occurring with RIM, TomTom, PS3, etc<br />100+ connected device exhibitors at 2010 CES<br />Using ESD to achieve Corporate Green initiatives<br />“Emissions can be reduced by up to 91% by exclusively downloading software through the Microsoft Volume Licensing Service Center”<br />Source: Accenture “Demonstrating the Benefits of Electronic Software Distribution”<br />
  6. 6. Software Delivery Trends<br />Primary Goal<br />Download Scenario<br />Trials and Marketing<br /><ul><li> Engage consumer
  7. 7. Feed sales pipeline
  8. 8. Stimulate purchase action</li></ul>Licensed Software<br /><ul><li> Complete transaction
  9. 9. Customer satisfaction</li></ul>Support Updates<br /><ul><li> Retain the customer
  10. 10. Maintain high level of </li></ul>satisfaction<br /><ul><li> Control delivery costs</li></li></ul><li>Trials and Marketing Downloads Maximize Revenue Opportunity<br />Drive more prospects to trial software<br />Make download process easy<br /><ul><li>Minimize download steps
  11. 11. Ensure quality</li></ul>Control the brand during download and engage the user<br />Visit Product Page<br />Click “Download”<br />Install Download Manager<br />Complete Download<br />Launch Software<br />Purchase<br />The trial software download funnel<br />
  12. 12. Licensed Software Maximize Customer Satisfaction<br />Moving users from physical to online requires ESD champions<br />Simplify user experience to improve satisfaction<br />Address complex workflows<br /><ul><li>Users may download many files
  13. 13. “Download Shopping Cart” Model
  14. 14. Download in order and launch install</li></ul>Manage large files downloads<br /><ul><li>Files continue to grow in size</li></ul>Support International Users<br /><ul><li>Multiple languages
  15. 15. Export Control</li></ul>End User Customer<br />ESD Champion<br />
  16. 16. Support Software Control Support Costs<br />Drive more customers to online support<br />Make online support easy, including support downloads <br /><ul><li>Easy to find
  17. 17. Easy to install</li></ul>Visit Support Page<br />Click “Download”<br />Install Download Manager<br />Complete Download<br />Launch Software<br />Resolve<br />The support software download funnel<br />
  18. 18. ESD: Defining A Solution<br />
  19. 19. Superior Download Experience <br />Increase trial conversions, reduce support calls<br />From this:<br />
  20. 20. Importance of the Download Experience <br />How big is 16.6 million<br />customer hours ?<br />~ 10 minute<br />commercial<br />Average size ~ 1.3Gb<br />Approximate download time ~ 40 minutes<br />x<br />25 million downloads<br />16.6 million customer hours<br />
  21. 21. 2. Simplified Workflow <br />Reduce complexity<br /><ul><li>Easily manage complex workflows
  22. 22. Enable integrity checking</li></li></ul><li>3. Better Insight Into Downloads<br />Optimize Your Download Strategy<br /><ul><li>Make better decisions: better analytics to understand consumer habits results in better download strategy decisions that impact consumers</li></li></ul><li>4. Scale & Performance <br />Better manage demand spike challenge<br />
  23. 23. ESD Defined: Summary<br /><ul><li>Superior Download Experience
  24. 24. Immerse consumer in your brand, promote additional offerings during download process, increase conversions
  25. 25. Simplified Download Workflow
  26. 26. Solves the complexity challenges for multiple file delivery where authentication, integrity checking or multi lingual support is required
  27. 27. Better Insight Into Downloads
  28. 28. Track key server and client side metrics on software engagement and delivery in the context of your business
  29. 29. Greater Scale & Capacity
  30. 30. Make download decisions without worrying about network provisioning for download spikes</li></li></ul><li>Electronic Software DeliveryChallenges and Opportunities<br />Reynold Harbin<br />Senior Product Line Director,Software DeliveryAkamai Technologies, Inc.<br />

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