6. B2B MARKETS
O B2B describes commerce transactions between
businesses, such as between a manufacturer and
a wholesaler, or between a wholesaler and a
retailer.
O More than 94 percent of all Internet sales are B2B
transactions.
O Opens up foreign markets to sellers.
O Largest segment of the business market.
O The volume of B2B (Business-to-Business)
transactions is much higher than the volume of
B2C
what is the primary reason?
7. FACTORS EFFECTING B2B
MARKETS
O INTERNAL
O EXTERNAL
O ENVIRONMENTAL
O CUSTOMER RELATIONSHIP
8. Online B2B marketplaces
O They have been redefining the Business
to Business industry in India.
O Made-from-India.com is one such B2B
marketplace
O Today, with more than thousands
members, the B2B portal has proved
immensely popular, and has established
its image and credibility.
9. .
O Today Facebook is one of the best ways to develop low-cost
business-to-business leads, create business pages, update
statuses on your business and communicate with potential clients
about events. It also offers a great opportunity to generate a never-
ending supply of leads.
O But can companies focused in the B2B industry use Facebook to
enhance a reputation and grow new business?
‘Absolutely.’
Here are five tips on building a Facebook fan page that will
better support a B2B brand:
O Create Two Way Conversation
O Connect a Community
O Build Relationships
O Cross Promote Content
O Make it Shareable
11. The advantages of the B2B
model
O It can efficiently maintain the movement of
the supply chain and the manufacturing and
procuring processes.
O It can automate corporate processes to
deliver the right products and services quickly
and cost-effectively.
The B2B model is predicted to become the
largest value sector of the industry within a few
years.
This is said to be the fastest growing sector of e-
commerce.
12. B2B communication
O B2B is also used in the
context of communication
and collaboration.
O There are tools within the
business so employees can
connect with one another.
When communication is taking
place amongst employees, this
can be referred to as "B2B"
communication.
13. Two B2B marketing rules that
cross all forms of
communication.
O Keep it short.
O Forget your big vocabulary.
