5. Product Manager
So what does a
product manager do?
The PM sets product vision and
product goals, and is in charge on
delivering those to keep the
company’s competitive advantage
Definitions
10. B2B
Definitions
o Business - including Sales, Legal
o Multiple stakeholders (users,
managers, finance)
o Larger deals
o Longer payment cycles (yearly)
19. Getting to know
your user
B2C B2B
The user is the buyer Multiple stakeholders
Quick purchase decision Long purchase process
Immediate value User can take some time
to learn the system
20. To summarize
A user is a user is a user.
We need to:
o See the full picture
o Understand the user’s motivation
o Research with the tools available
o Provide the best product we can
21. Thank you ☺
Facebook: מוצר.ניהול
Blog: www.thebloggerit.com
Twitter: hadassheinfeld
Editor's Notes
Understands the user needs and competitive landscape
Articulates the problem and solution we need to build
Builds a roadmap - balancing goals with resources
Works with engineering to deliver the product
Works with marketing/sales to articulate the product value
Analyses the usage of the product
https://www.uxbooth.com/promotion/the-dynamic-duo-product-management-and-ux/
PM SideData analysisProduct Market fitCustomer discoveryRoadmappingMVP experiment
UX side VIsual designInteraction designJourney mappingUser modelling
Intersection:User researchUsability testing Use case definitionKPI monitoringBacklog management
https://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version
Dave Mclure
Pirate Metrics
Acquisition
Activation
Retention
Referral
Revenue