The document discusses several trends that will impact business in the future, including the aging population, rise of niche markets, importance of technology and social media, and shift to more flexible work arrangements. It also discusses the rise of "Karma Capitalism" where businesses are focusing more on social and environmental values. The key takeaways are that businesses need to adapt to change, focus on their core operations and efficiencies, educate customers, and maintain transparency and human connections to succeed in this evolving landscape.

1. How To Profit From The Future Presented by Jon Mailer @jonmailer @ncbusiness #ncbwebinar

2. “ It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change .” Charles Darwin

7. Vs.

8. Economic Trends Industrialising countries emerge You no longer need cash to start a business Sustainability becomes competitive requirement Health & wellness spending will soar Work shifts from full-time to free-agent Niche markets to flourish Small business & global giants work together

9. Technology Trends Working in the cloud Data is critical to competitive advantage Social and mobile computing connect and change the world Smart machines get smarter

10. Social Trends Social networks fuel the participatory economy Localism creates a new way of life Customers control the relationship

11. Demographic Trends Digitally Savvy Kids Baby Boomers Grey – but don’t slow down The She-economy Cultural Fusion Global urban culture

12. Date: 1/1/11 Activity: Boomers start turning 65 Rate: 1 every 80 seconds 1,000 per day 400,000 per year Duration: 20 years (8 million) Impacted: EVERYTHING The Ageing Market

13. “ People turning 50 today have more than half of their adult life ahead of them.” The Ageing Market “ [55-plus] are more active in online finance, shopping and entertainment than those under 55?” Source: Forrester Research ( USA Today , 8 January 2009) 44 - 65 year olds are the “New Customer Majority” Source: Ageless Marketing , David Wolfe & Robert Snyder

14. “ McDonald’s shifted its strategy toward women from one of ‘minority’ consumers who served as a conduit to the important children’s market to one in which women are the company’s majority consumers and the main driver behind menu and promotion innovation .” —Fara Warner, The Power of the Purse , “From Minority to Majority: McDonald’s Discovers the Woman Inside the Mom” Women-omics

17. 1. Niche?

20. 2. Have a Clear ‘WHY’

23. 3. Differentiation… how much is enough?

27. 4. Get tough on efficiencies

28. Inefficiencies = $$$$ in the toilet! Average Team Player 38 hours x 48 weeks = 1824 hours 1824 x 67% = 1222 hours 602 hours wasted = 75 days a year!

31. Reasons Why Top Companies Outsource Reduce Costs 36% Focus on Core 36% Improve Quality 13% Increase Speed 10% Foster Innovation 4% Conserve Capital 1%

32. 4. Educate

34. 5. Transparency

36. Reviewing is the new advertising

37. Ignore the critics…Embrace the criticism!

38. 6. Remember the EGO

39. 7. Maintain the human connection

40. TOP 10 GLOBAL TRENDS

42. It’s not what the future holds…it’s who holds the future!

43. National College of Business www.collegeofbusiness.com.au 1300 76 77 74 Brisbane Gold Coast Facebook: /collegeofbusiness Twitter: @NCBusiness @jonmailer