Can the way we display objects itself become a marketing tool for museums? Do museums that have greater interactivity and access to with objects end up attracting more public and is there greater engagement with the museum visit per se?
4. Its all about experience.
Depends on how the objects are displayed.
Does the visitor have full access to the object,
how close he or she can come to the object ??
Museums displays should be engaging
enough then only the visitors will take an
interest in observing what is in front of them.
20. Research at Smithsonian Institute has identified four
types of experiences that Museum visitor cite as being
most satisfying to them
Object experiences, which involve seeing rare, valuable, or
beautiful things
Cognitive experiences, which involve gaining knowledge or
enriching understanding.
Introspective experiences, which involve imagining other times and places or
reflecting on the meaning of events
Social experiences, which involve interacting with others or
watching children learn
21. GOOD DISPLAYS ENCOURAGES VISITOR
OBSERVATION.
MUSEUMDISPLAYS ARE THE MEDIUM
THROUGHWHICH WE CAN MARKET THE
MUSEUM.
22. OBSERVATION AS A MARKETINGTOOL.
ONE OBJECT
DISPLAY..
People can
engage with the
object more
freely
The attention
remains
undivided hence
better
observation.
25. COOPER HEWITT MUSEUM
, NEW YORK.
There is a pen given at
admission, it enables every
visitor to collect objects from
around the galleries and create
their own designs on interactive
tables.
At the end of a visit the Pen is
returned and all the objects
collected or designed by the
visitor are accessible online
through a unique web address
printed on every ticket. These
can be shared online and stored
for later use in subsequent
visits.
26. National Building
Museum..WASHINGTON D.C
Investigating where we live..
Teen Participants explored the District
through the lens of its monuments,
memorials, and commemorative spaces.
They visited monuments on the National
Mall and smaller commemorative
spaces, murals, and memorials in local
neighborhoods to document how we, as
a nation and a city, remember and
honor the past.
Using their photographs,
interviews, and observations,
the teens have created an
exhibition that shares their
exploration process. This documentation
led to an analysis of the people and
events that are left out of this narrative.
Each studio of teens has created an
installation of a commemorative space
to people, events, or issues they believe
need to be highlighted and
remembered.
31. Each and every person had drawn what they found
interesting in the picture which was showed to them
for 5 minutes.
They retained that information which caught their
attention in the first place.
For example people had drawn different aspects
which can be taken from the picture itself like
jewellery, architecture, the environment some even
related to the abstract emotions such as love,
shyness etc.
The overall message of the picture was interpreted
by the people according to their own understanding
and experience.
32. The main idea behind this exercise was that
the audience can get a practical experience as
to how the social cognitive model applies in a
real life situation.
Museums can market themselves by enhancing
their displays but with that they should also
recognize the fact that the experience of the
visitor with the object is very subjective.
Displays can help in grabbing the attention of
the visitors towards the object which is also the
very first step in observational learning.
33. “Museums as Healing places”, accessed 15 September, 2015,
https://www.psychologytoday.com/blog/minding-the-
body/201012/museums-healing-places
“Observational learning", last modified June 28 ,2015.
https://en.wikipedia.org/wiki/Observational_learning
Berkshire Museum,
http://berkshiremuseum.org/portfolio-item/nature-magnified-photographs-
by-andreas-feininger-2/
Penn Museum, http://www.penn.museum/about-collections/curatorial-
sections/egyptian-section
Cooper Hewitt , http://www.cooperhewitt.org/
National Building Museum, http://www.nbm.org/exhibitions-
collections/exhibitions/iwwl15.html