Audience Power in 21st Century
Finale
Listen to This
By Mark Evan Bonds
PRENTICE HALL
©2009 Pearson Education, Inc.
Upper Saddle River, NJ 07458
1-2
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By Mark Evan Bonds
PRENTICE HALL
©2009 Pearson Education, Inc.
Upper Saddle River, NJ 07458
1-3
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Listen to This
By Mark Evan Bonds
PRENTICE HALL
©2009 Pearson Education, Inc.
Upper Saddle River, NJ 07458
1-4
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Listen to This
By Mark Evan Bonds
PRENTICE HALL
©2009 Pearson Education, Inc.
Upper Saddle River, NJ 07458
1-5
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Listen to This
By Mark Evan Bonds
PRENTICE HALL
©2009 Pearson Education, Inc.
Upper Saddle River, NJ 07458
1-6
Listen to T...
Listen to This
By Mark Evan Bonds
PRENTICE HALL
©2009 Pearson Education, Inc.
Upper Saddle River, NJ 07458
1-7
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Listen to This
By Mark Evan Bonds
PRENTICE HALL
©2009 Pearson Education, Inc.
Upper Saddle River, NJ 07458
1-8
Listen to T...
Listen to This
By Mark Evan Bonds
PRENTICE HALL
©2009 Pearson Education, Inc.
Upper Saddle River, NJ 07458
1-9
Listen to T...
Listen to This
By Mark Evan Bonds
PRENTICE HALL
©2009 Pearson Education, Inc.
Upper Saddle River, NJ 07458
1-10
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Audience power in the 21st century

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Audience power in the 21st century

  1. 1. Audience Power in 21st Century Finale
  2. 2. Listen to This By Mark Evan Bonds PRENTICE HALL ©2009 Pearson Education, Inc. Upper Saddle River, NJ 07458 1-2 Listen to This By Mark Evan Bonds A Look Back: Milestones in Music: 17th Century Baroque  New instruments and instrumental combinations  New genres: concerto, cantata, oratorio, opera  Opera houses popular  Financial support--church, courts, and merchant middle class
  3. 3. Listen to This By Mark Evan Bonds PRENTICE HALL ©2009 Pearson Education, Inc. Upper Saddle River, NJ 07458 1-3 Listen to This By Mark Evan Bonds Milestones in Music: 18th Century Classicism  Perfection of string instruments  Solo concertos written for instrumental virtuosi  New forms: sonata, minuet and trio, theme and variations, rondo  Orchestras improved; offered subscription concerts to public  Aristocracy--main source of support
  4. 4. Listen to This By Mark Evan Bonds PRENTICE HALL ©2009 Pearson Education, Inc. Upper Saddle River, NJ 07458 1-4 Listen to This By Mark Evan Bonds Milestones in Music: 19th Century Romanticism  Perfection of all instrument families  Symphony orchestras established throughout Europe and U.S.  New genres: tone poem, overture  Public and aristocracy--main sources of support
  5. 5. Listen to This By Mark Evan Bonds PRENTICE HALL ©2009 Pearson Education, Inc. Upper Saddle River, NJ 07458 1-5 Listen to This By Mark Evan Bonds Milestones in Music: 20th Century Modernism/Post- Modernism  Experimentation with all musical elements  Electronic instruments/computers  Vernacular music: Vaudeville, Rock and Roll, Jazz, Broadway, Film, Television  Public--main source of support for popular musicians and composers  Universities--main source of support for classical composers
  6. 6. Listen to This By Mark Evan Bonds PRENTICE HALL ©2009 Pearson Education, Inc. Upper Saddle River, NJ 07458 1-6 Listen to This By Mark Evan Bonds Today’s Trends: Audience Preferences  Modern audiences prefer jazz, musical theater, opera, and ballet  Young adults (18 - 24 yrs) enjoy opera  “High culture” performing arts preferred by smaller segment of population
  7. 7. Listen to This By Mark Evan Bonds PRENTICE HALL ©2009 Pearson Education, Inc. Upper Saddle River, NJ 07458 1-7 Listen to This By Mark Evan Bonds Today’s Trends  Modern musical theater based on operas, mythology, literature: West Side Story (Romeo and Juliet) Rent (La Bohème)  Supertitles introduced--translations of libretto flashed across top of stage (the proscenium)
  8. 8. Listen to This By Mark Evan Bonds PRENTICE HALL ©2009 Pearson Education, Inc. Upper Saddle River, NJ 07458 1-8 Listen to This By Mark Evan Bonds Support for the Arts  National Endowment for the Arts (NEA)  State and local government funding  Community Arts Organizations  Foundations, Businesses  Individual Philanthropists  Consumers
  9. 9. Listen to This By Mark Evan Bonds PRENTICE HALL ©2009 Pearson Education, Inc. Upper Saddle River, NJ 07458 1-9 Listen to This By Mark Evan Bonds Let Your Voice Be Heard  Contact elected officials, and tell them what you want supported through your taxes.  Provide feedback to performing arts organizations through questionnaires, mail, email, fax, or telephone surveys.  Subscribe to arts organizations’ newsletters.  Buy season tickets to a series you particularly enjoy--use your pocketbook.
  10. 10. Listen to This By Mark Evan Bonds PRENTICE HALL ©2009 Pearson Education, Inc. Upper Saddle River, NJ 07458 1-10 Listen to This By Mark Evan Bonds Finale  ENJOY!
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