Lisa McKenzie presented on protecting children's online experiences. She outlined 14 steps parents can take, including having open conversations about privacy, reviewing and adjusting privacy settings, limiting personal information shared, and using parental controls and monitoring tools. The presentation emphasized maintaining open communication and establishing trust so children feel comfortable discussing online activities.

1. Protecting our Children’s Online Experience Presented By: Lisa McKenzie, Social Media Strategist

2. About Red Carpet More than 60 years of combined business, branding, marketing and sales intelligence. Helping brands harness the power of social technology and strategic alliances to create brand awareness, meaningful consumer interactions and profitable connections. The Academy offers live and virtual social media training and keynote presentations.

3. Today’s Presenter Certified Social Media Strategist and Joint Venture Specialist Co-Founder of Red Carpet Strategies Consulting and the Social Media Academy for Women Founding member of the International Social Media Association Co-author of 6 books on Social Media Founder of Deserving Divas Lifestyle Events Voted a Noisemaker of the year by Montreal Mirror and “Montreal’s Favorite Twitter Mom”

4. Life as we knew it SMS and the Social Media Revolution Top 14 steps you can take today to ensure a positive online experience Question period Today’s Agenda

6. In the last 20 years… 90s chat room 200+ social networks

7. T O D A Y

8. What happens in Vegas, stays on…

9. Texting / SMS American kids under 18 send and receive roughly 2,800 texts per month about 93 per day - one every 10 minutes

10. Latest Statistics 600 Million users – growing at 33,000 new users an hour 250 Million are on Facebook EVERYDAY Average user… spends more than 55 minutes per day on Facebook has 130 friends is connected to 80 community pages, groups and events creates 90 pieces of content each month 100 million users use their mobiles to access Facebook and are 2x as active than average users More than 150 million people engage with Facebook on external websites every month

11. Why are we on social networks? Social networking meets the human need to be heard validated and acknowledged People want to know they matter, they make a difference. Source - Wikipedia.com

12. Did you know? Children spend nearly every waking minute of their lives, other than school hours, online. Using a smart phone, computer or other electronic device. 1 out of every 5 children between the ages of 8 and 13 have a Facebook account. You must be 13 to have a Facebook account. 1 - Source: Kaiser Family Foundation study USA 2 - Source: Ofcom British Study

13. 2007 statistics from the Teen Internet Survey • 71% of adolescents have set up online profiles • 69% of these adolescents get online personal messages from people they do not know on a regular basis. Most do not tell a parent or other trusted adult about it • 64% of youth post photos or videos of themselves online, almost all are unaware of who might be viewing them • 56% post info about where they live • Nearly 10% has posted their cell phone number online • 19% of adolescents report they have been harassed or bullied online Source - John Walsh, the National Centre for Missing & Exploited Children & Cox Communication Did you know?

14. Their birth date, especially their year of birth Name of their school Address Home or mobile # Strangers can see your child’s profile Understanding privacy settings on your child's profile is critical to your child's safety online. What your kids should never have listed on their Facebook profile

15. Top 14 things you can do today to protect and ensure a positive online experience for your kids

16. 1. Embrace, your inner digital immigrant Embrace networking tools, educate yourself and have fun. Open a Facebook account Try Twitter or LinkedIn for business Always be mindful of who your audience is Don’t post embarrassing comments or pictures of your kids Don’t be helicopter parents Build a support network = a village

17. First sex, then drugs, now Facebook Have the age-appropriate “talk” with your kids Discuss what is “private” information, not to be shared 2. Have the Talk

18. Do not be an innocent by-stander to your child’s networking activities Sit with your younger kids in front of a computer and see where they spend their time Set realistic boundaries for your kids If your child is an early teen you might request that they use your email address when setting up their account on Facebook to ensure all communications are cleared by you such as "friend requests" especially those from strangers 3. Participate with your child

19. 4. Be mindful of the dangers Sharing too much information Downloading applications, joining groups Unwelcomed invitations Joining groups and pages can affect your child’s privacy - Most groups and all fan pages are public therefore when your child does join these groups and pages, it can open their profile to undesirable actions such as friend requests from complete strangers

20. Bullying No-tolerance for online bullying Punishable by law in some states Don’t assume that your child is not a culprit If your child is a victim, you need to report, unfriend and block the user Regularly search for your child’s name and nickname in Facebook search 5. Bullying, what you can do

21. 6. Secure your kids Privacy settings Review their profile and set privacy settings to “Only Friends” Remove all personal information Never show their full birth date

22. 7. Facebook and Internet Searches Remove your child’s profile from public internet searches

23. 8. Control access to your child’s information Deny access to your child’s information by friends applications

24. 9. Secure Privacy Settings Limit access to your child’s account by strangers

25. 10. Hide your child’s friend lists Keep strangers from entering their community via their friends

26. 11. Control Photo Privacy settings It’s not too late to secure existing photo albums

27. 12. Digital Footprint Reputation Management Tools you can use

28. 13. Keep tabs on your child’s feed Enable SMS access by connecting your mobile to your Facebook account Get notification via SMS every time your child updates their status Pick your battles

29. 14. Discover age-appropriate social networks Social Networks for kids 8 to 13

30. Final tips Maintain an open dialogue with your child and explain the pros and cons of social networking Explain that social does not mean all access sharing with more than the 600 million users on Facebook Don't play the blame game, but instead encourage open, honest discussion about what a child has seen or done on the Web. Balance your concerns about your children’s exposure to inappropriate or harmful things on the Internet against the benefits gained from exposure to positive things on the Internet.

31. Visit our website at www.RedCarpetStrategies.com Connect with Us Facebook.com/SocialMediaStrategy Facebook.com/SocialMediaAcademyforWomen @LisaMckenzie @SMA4Women [email_address] [email_address]

32. Questions?

33. Thank you for your participation