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Ben + Jerrys !

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Ben and Jerrys pupil presentation

Ben and Jerrys pupil presentation

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  • 1. BEN + JERRYS ! LAURA + NAOMI
  • 2. Background!
    • Background =) :
    • Ben Cohen and Jerry Greenfield were childhood friends born four days apart in Brooklyn, New York, in 1951.
    • During his senior year of high school, Ben drove an ice cream truck.
    • After graduating high school, he attended Oberlin College to study medicine. Jerry worked as an ice cream scooper in the school’s cafeteria.
    • After moving to North Carolina for a few years, Jerry reunited with Ben in Saratoga Springs, N.Y., and they decided to go into the food business together.
    • At first the pair thought about making bagels but decided the necessary equipment was too expensive. Instead, they settled on ice cream .
    • They took a $5 course on ice-cream making and in 1978 opened the first Ben & Jerry’s in a converted Burlington gas station.
  • 3. Sizeeeeee !
    • Ben & Jerry's has over 580 franchised ice cream scoop shops and Partner Shops worldwide.
    • They have over 430 scoop shops in the United States
    • And over 150 scoop shops internationally
    • In 2000 Ben & Jerry’s employed 739 staff members
    • . 422 at three manufacturing sites
    • . 221 at its corporate office in Burlington
    • . 22 people in international operations
  • 4. Marketing  Promotions .. Advertising .. !
  • 5. Free Cone Day !!   On 29th April 2008 they celebrated our 30th birthday year with Free Cone Day . The party was a huge hit, with Ben & Jerry’s scoop shops across the UK - and the world - serving up thousands of scoops, absolutely free!   Free Cone Day was first celebrated back in 1979, in the original Ben & Jerry’s Scoop Shop The day was created to thank loyal customers for their support during Ben & Jerry’s first year in business.   In keeping with one of Ben & Jerry’s original mottos - "Business has a responsibility to give back to the community" each Ben & Jerry’s Scoop Shop elected a local charity and collected donations on the day.                       
  • 6. Management 
    • The titles and responsibilities of the management team within the company.
  • 7. Management style x
    • Jerry Greenfield , who with partner Ben Cohen built Ben & Jerry’s Homemade into a corporate and socially conscious success, has over 800 employees. One of the things that makes Ben & Jerry’s so different from other companies is their management style . Just as consumers are loyal to companies whose values they share, when employees feel that they are working for some higher purpose, as opposed to just trying to maximize the profits of the company they work for, they become more productive. Another part of the culture was that Ben & Jerry’s is a company where you could be yourself. They embrace diverse lifestyles and people could dress they way they wanted. In order to keep employees happy, the Ben & Jerry’s “ Joy Gang ” was started in 19!
  • 8. Purpose  Services and products of Ben & Jerry’s.
  • 9. Ice cream x
    • The purpose of Ben & jerry’s company is to provide their consumers with a wide variety of flavours of ice cream. These include :
    • Baked Alaska
    • Strawberry cheesecake
    • Chunky monkey
    • Cookie dough
    • Phish food
    • And many more  …
  • 10. Finance 
    • Profit or loss which the business is making , reasons for financial position.
  • 11. Profit x
    • Based on information provided by Information Resources, Inc., a software and marketing information services company ("IRI"), the Company believes that total annual U.S. sales in supermarkets at retail prices (defined as grocery stores with annual revenues of at least $2 million) of super premium and premium plus ice cream, frozen yogurt and sorbet were approximately $572 million in 1999 compared with about $518 million in 1998. All of the information in this paragraph is taken from IRI data.
  • 12. Facts 
    • Product Mission:
    • To make, distribute & sell the finest quality all natural ice cream and promoting business practices that respect the Earth and the Environment.
    In 1983,Ben & Jerry’s made the world's largest ice cream sundae – weighing in at 27102 pounds . After asking Brits to suggest names for a particularly British flavour , Ben & Jerry’s introduced ‘ Cool Britannia’ variant in 1996.       In 1983,Ben & Jerry’s made the world's largest ice cream sundae – weighing in at 27102 pounds . After asking Brits to suggest names for a particularly British flavour , Ben & Jerry’s introduced ‘ Cool Britannia’ variant in 1996.       Economic Mission : To operate the Company on a sustainable financial basis of profitable growth, increasing value for our stakeholders & expanding opportunities for development and career growth for our employees. Social Mission : To operate the company in a way that actively recognizes the central role that business plays in society by initiating innovative ways to improve the quality of life locally, nationally & internationally . Economic Mission : To operate the Company on a sustainable financial basis of profitable growth, increasing value for our stakeholders & expanding opportunities for development and career growth for our employees.
  • 13.
    • Pestec analysis!