SlideShare a Scribd company logo
1 of 17
t
How do
use
businesses
information
?
Unit 3
Ethical Information: page 76
Quantitative
Information
Qualitative
Information
Primary & Secondary
Information
Fast Food Case Study
Page 76
Mindmap: types & purposes of information
Mindmap: types & purposes of information
INFORMATION
Purposes of information
• Operational support
• Analysis
• Decision making
• Gaining advantage
Sources of information
INTERNAL
EXTERNAL
Trade Groupings Case Study
Data Source?
Teach Each Other
Internal
Financial
Personnel
Marketing
Purchasing
Sales
Manufacturing
Administration
External
Government
Trade groupings
Commercially provided
Databases
Research
Each group will present on either Internal
or External sources of information
Each group member should do one or
two sheets of paper as a visual aid
Good informationWhat makes information goo
RT
Good
Information
Valid
reliable
timely
fit-for-
purpose
accessible
cost-
effective
sufficiently
accurate
relevant
having the
right level
of detail
from a
source in
which the
user has
confidence
understand
able by the
user
Retail Sales Information
Systems
Case Study, Page ##
Functional Areas Exercise

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