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Blog Right - Starting A Blog for Small Business/Writers/Bloggers

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Adding a blog to your marketing mix and SEO is easy! Small businesses, writers and solo entrepreneurs can take advantage of the blogging world to expand their networks, increase relationships and grow …

Adding a blog to your marketing mix and SEO is easy! Small businesses, writers and solo entrepreneurs can take advantage of the blogging world to expand their networks, increase relationships and grow their business.

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  • i learnt so many things from the above article and i also created a site using blogger i just need to know how whether my site is good or not. i need suggestions or comments for my website plz comment or suggest some ideas www.informodex.in
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  • 1. @JackieWolvenJacquelineWolven.com BLOGGING BASICS Blogging 101 with Jacqueline Wolven
  • 2. @JackieWolvenJacquelineWolven.com BENEFITS OF HAVING A BLOG Why do you and your business need a blog?
  • 3. @JackieWolvenJacquelineWolven.com THREE REASONS Tell Your Own Story Connect with Community Increase Revenue
  • 4. @JackieWolvenJacquelineWolven.com MY STORY EXERCISE Turn to your neighbor and share with them why you want to blog or currently blog
  • 5. @JackieWolvenJacquelineWolven.com FREE BLOGGING VS HOSTED BLOGGING What should I be using to blog?
  • 6. @JackieWolvenJacquelineWolven.com FREE BLOGS CAN COST YOU Someone can steal your domain Free platforms can shut down at any time You don‘t really have control
  • 7. @JackieWolvenJacquelineWolven.com HOW DO I SET UP A SELF HOSTED BLOG • In 20 minutes you can have your blog up and running. Visit http://www.theblogbuilders.com and his FREE step by step guidelines will allow you to be up and running
  • 8. @JackieWolvenJacquelineWolven.com TWEET THIS Breathe and know the internet has no eraser. – Liz Strauss via @jackiewolven
  • 9. @JackieWolvenJacquelineWolven.com PERSONAL/BUSINESS BRANDING Seriously, I have to be a ―brand‖
  • 10. @JackieWolvenJacquelineWolven.com DEVELOPING A BRAND Who are you? What values do you have? How do you want to be perceived? Are you your business?
  • 11. @JackieWolvenJacquelineWolven.com WHO ARE YOU? EXERCISE List 10 things that are totally YOU
  • 12. @JackieWolvenJacquelineWolven.com YOUR BRAND IS AN INVESTMENT Your personal brand has the potential to last longer than your own lifespan. If you consider yourself to be in this particular game for the long-haul, whether it‘s an online business, art, or selling cars, a good personal brand is an invaluable investment. People will follow your brand from project to project if they feel connected to it. When launching new projects, your personal brand has the potential to guarantee you never have to start from scratch again
  • 13. @JackieWolvenJacquelineWolven.com TWEET THIS We are hired for our principles, so stick to them. – Jacob Cass via @jackiewolven
  • 14. @JackieWolvenJacquelineWolven.com SET GOALS Because your personal brand is built from the thoughts and words and reactions of other people, it‘s shaped by how you present yourself publicly. Consider your goals for the brand
  • 15. @JackieWolvenJacquelineWolven.com SET GOALS EXERCISE PART 1 List one statement to how would you like potential customers/clients to think of you?
  • 16. @JackieWolvenJacquelineWolven.com SET GOALS EXERCISE PART 2 Write how can you publicly ‗be‘ that brand? What you‘re ‗about‘. Think about the key ideas you would want people to associate with you. Expertise. Every good brand involves the notion of expertise. Your style. This is not so much what you communicate about yourself, but rather, how you do it.
  • 17. @JackieWolvenJacquelineWolven.com SET GOALS EXERCISE PART 3 What‘s important to you? What‘s your background? What does your brand do? What are the values of your brand? Who are you marketing to?
  • 18. @JackieWolvenJacquelineWolven.com SET GOALS EXERCISE PART 4 Who are you competing with? What makes you unique in the marketplace? What‘s important to you and your brand outside of the work that you do? What causes do you believe in/what does your brand support? What impression do you want your branding to give?
  • 19. @JackieWolvenJacquelineWolven.com USE YOUR BLOG TO EXPAND/ENHANCE YOUR BRAND Your blog gives people a place to develop a stronger connection with you. Here are some content guidelines: Include a mini-bio at the end of each post, put time and effort into your About page and use it to paint a picture of your ideal personal brand. People will only remember a few things about you, so focus on telling the story that contributes most to your brand. Use your personal story as the basis for your expertise.
  • 20. @JackieWolvenJacquelineWolven.com TWEET THIS ―blog‖ means more than an online journal… a blog is a conversation. People go to blogs to read AND write, not just consume. Michael Arrington via @jackiewolven
  • 21. @JackieWolvenJacquelineWolven.com KEEP IT FRESH Add new elements and ideas – continue to evolve and grow as a person and a business
  • 22. @JackieWolvenJacquelineWolven.com DON‘T JUST SHOW THE SHINY You are a real person – be relatable without being scary
  • 23. @JackieWolvenJacquelineWolven.com YOU CAN‘T FAKE IT ―The bottom line is that blogging is like sex. You can‘t fake it. You can‘t fake passion. You can‘t fake wanting to engage with the public. If you do, it will ultimately be an unsatisfying experience for both the blogger and their readers.‖ Kevin Anderson via @jackiewolven
  • 24. @JackieWolvenJacquelineWolven.com START CONNECTING WITH AS YOUR BRAND Get people talking. Think about your personal brand each time you interact with someone - or don‘t interact with someone. What impression are you leaving them with?
  • 25. @JackieWolvenJacquelineWolven.com GROWING YOUR BRAND A resource: http://visual.ly/build-your-personal-brand-9-min-day
  • 26. @JackieWolvenJacquelineWolven.com TWEET THIS Don‘t focus on having a great blog. Focus on producing a blog that‘s great for your readers. Brian Clark via @jackiewolven
  • 27. @JackieWolvenJacquelineWolven.com YOUR BRAND HAS A VOICE – DEVELOP IT Write the in the way that your readers respond
  • 28. @JackieWolvenJacquelineWolven.com YOU SAY WHAT? Understand why you are writing.
  • 29. @JackieWolvenJacquelineWolven.com IT IS YOUR VOICE – USE IT! Make it yours! If you are all about the lingo, use it. If you are technical, make that yours. If you drip Southern charm, let it drip!
  • 30. @JackieWolvenJacquelineWolven.com VISUAL ELEMENTS OF YOUR BRAND Your main logo Your secondary logos Your color palette Color codes Patterns Illustrations Icons
  • 31. @JackieWolvenJacquelineWolven.com VISUAL ELEMENTS OF YOUR BRAND Your main logo Your secondary logos Your color palette Color codes Patterns Illustrations Icons
  • 32. @JackieWolvenJacquelineWolven.com FIRST STEPS TO DESIGNING YOUR VISUAL BRAND • Pin all of the brands that you admire and resonate with you on a Pinterest board • Hire a designer – if you really aren‘t up to speed with design/graphics – hire someone • Two recommendations: The Belford Group & MoxyOx
  • 33. @JackieWolvenJacquelineWolven.com I HAVE A BLOG, NOW WHAT? How to develop content, promote, connect and build real relationships on your blog
  • 34. @JackieWolvenJacquelineWolven.com TYPES OF POSTS What should I be posting?
  • 35. @JackieWolvenJacquelineWolven.com DIY How to posts or before after posts
  • 36. @JackieWolvenJacquelineWolven.com LISTS Top 10, 20, 30, 40…. Of anything relevant to your expertise
  • 37. @JackieWolvenJacquelineWolven.com TUTORIALS & PROJECTS People love step by step instructions on how to do anything
  • 38. @JackieWolvenJacquelineWolven.com SHARE INFORMATION What you think is cool others will think is cool too! From discovering a new product to a link on business help, the sharing of information is valuable. Whenever you stumble across an interesting article on running an independent business, share it. - IndieMade
  • 39. @JackieWolvenJacquelineWolven.com SHARE THE SPOTLIGHT Share about others who are doing amazing things in your field Talk about favorite vendors/products
  • 40. @JackieWolvenJacquelineWolven.com IT‘S JUST WRITING And it occurred to me that there is no such thing as blogging. There is no such thing as a blogger. Blogging is just writing — writing using a particularly efficient type of publishing technology. Simon Dumenco
  • 41. @JackieWolvenJacquelineWolven.com REVIEWS Books Movies Products Restaurants Anything you love or don‘t love
  • 42. @JackieWolvenJacquelineWolven.com AROUND HERE Blog about what is happening in your world
  • 43. @JackieWolvenJacquelineWolven.com WHAT WORKS IN CRAFTING A BLOG POST What should I care about?
  • 44. @JackieWolvenJacquelineWolven.com HOW TO CRAFT A BLOG POST • This is all totally boosted from Problogger who is the expert in all things blogging
  • 45. @JackieWolvenJacquelineWolven.com CHOOSE A TOPIC Take a little extra time defining your topic and the post will flow better and you‘ll develop something that matters to readers.
  • 46. @JackieWolvenJacquelineWolven.com CRAFT YOUR POST‘S TITLE Perhaps the most crucial part of actually getting readers to start reading your post when they see it in an RSS reader or search engine results page.
  • 47. @JackieWolvenJacquelineWolven.com THE OPENING LINE First impressions matter. Once you‘ve got someone past your post‘s title your opening line draws them deeper into your post. Your ‗point/s‘ (making your posts matter) - a post needs to have a point. If it‘s just an intriguing title and opening you‘ll get people to read – but if the post doesn‘t ‗matter‘ to them it‘ll never get traction.
  • 48. @JackieWolvenJacquelineWolven.com CALL TO ACTION Driving readers to do something cements a post in their mind and helps them to apply it and helps you to make a deeper connection with them.
  • 49. @JackieWolvenJacquelineWolven.com ADDING DEPTH Before publishing your post – ask yourself how you could add depth to it and make it even more useful and memorable to readers?
  • 50. @JackieWolvenJacquelineWolven.com QUALITY CONTROLAND POLISHING OF POSTS Small mistakes can be barriers to engagement for some readers. Spending time fixing errors and making a post ‗look‘ good can take it to the next level.
  • 51. @JackieWolvenJacquelineWolven.com TIMING OF PUBLISHING YOUR POST Timing can be everything – strategic timing of posts can ensure the right people see it at the right time.
  • 52. @JackieWolvenJacquelineWolven.com POST PROMOTION Having hit publish – don‘t just leave it to chance that your post will be read by people. Giving it a few strategic ‗nudges‘ can increase the exposure it gets exponentially.
  • 53. @JackieWolvenJacquelineWolven.com CONVERSATION Conversation – often the real action happens once your post is published and being interacted with by readers and other bloggers. Taking time to dialogue can be very fruitful.
  • 54. @JackieWolvenJacquelineWolven.com PROBLOGGER.NET Rock star! Follow, read, learn!
  • 55. @JackieWolvenJacquelineWolven.com A LITTLE BLOGGING EXERCISE Craft a post either actually on your blog or on paper. Now. Yes, I‘m serious.
  • 56. @JackieWolvenJacquelineWolven.com HOW OFTEN? How often should I be blogging?
  • 57. @JackieWolvenJacquelineWolven.com WHAT THE EXPERTS SAY Three, yes 3, times a day.
  • 58. @JackieWolvenJacquelineWolven.com WHAT JACKIE SAYS At least 3 times a week.
  • 59. @JackieWolvenJacquelineWolven.com WHAT NOT TO DO Don‘t we all want to know that?
  • 60. @JackieWolvenJacquelineWolven.com I DON‘T WANT TO COMMUNICATE People comment and you don‘t respond back = bad blogging
  • 61. @JackieWolvenJacquelineWolven.com WHINING THAT NO ONE READS YOUR BLOG Blogging and all social media is about forming community around your people – if they aren‘t coming to you go find them and start connecting to them.
  • 62. @JackieWolvenJacquelineWolven.com DEAR DIARY Don‘t tell us what you had for dinner, unless you are sharing the recipe Don‘t complain about your neighbors unless it is funny Don‘t tell us all the errands you have to run, who cares
  • 63. @JackieWolvenJacquelineWolven.com ROOM FOR EVERYTHING Blogs, social networks, newspapers, any other form of publication – all have social aspects to them. It is a spectrum really, with social networks at one extreme and a 19th century novel at the other. But there‘s room for all types of social publishing platforms. Richard MacManus
  • 64. @JackieWolvenJacquelineWolven.com WHITE ON BLACK Don‘t create a blog that is impossible to read
  • 65. @JackieWolvenJacquelineWolven.com WANT TO PUBLISH? DON‘T POST Don‘t put your unfinished work online – that is work that you want to actually have published someday. People don‘t want to read a sucky first draft.
  • 66. @JackieWolvenJacquelineWolven.com DON‘T COMPLAIN You can, but I won‘t read it. The only time a rant is really acceptable is if there is humor in it – so you better be funny.
  • 67. @JackieWolvenJacquelineWolven.com WHERE‘D SHE GO? If you aren‘t going to blog regularly don‘t set up a blog. It is a commitment and you need to stick to it.
  • 68. @JackieWolvenJacquelineWolven.com STEAL CONTENT Give credit, ask, share with credit – but don‘t steal. Please don‘t steal. Problogger, again I am grateful for your blogging tips and all you have done to facilitate the work of bloggers everywhere.
  • 69. @JackieWolvenJacquelineWolven.com FLAME, BABY, FLAME Don‘t start flame wars between other bloggers. You know, like Lindsay Lohan. Seriously, she should not be your role model.
  • 70. @JackieWolvenJacquelineWolven.com EDITORIAL CALENDARS Your blogging best friend
  • 71. @JackieWolvenJacquelineWolven.com CATEGORIES What are you writing about?
  • 72. @JackieWolvenJacquelineWolven.com CATEGORIES EXERCISE 1 List 10 topics that you could write 5 blog posts about
  • 73. @JackieWolvenJacquelineWolven.com CATEGORIES EXERCISE 2 Write one blog post idea under each one – bonus points if you get more than one right now!
  • 74. @JackieWolvenJacquelineWolven.com THE BEAUTY OF THE BLANK CALENDAR Write your upcoming posts on an actual calendar As you write them you can cross them off – Bonus points for you!
  • 75. @JackieWolvenJacquelineWolven.com CREATE SERIES/THEMES Having a calendar allows you to start specific themes & series
  • 76. @JackieWolvenJacquelineWolven.com HOW TO BE FOUND This gets kind of techy, but hang in there. It is about the magic of SEO!
  • 77. Robots work at Google But people read your sites. Make it work for them.
  • 78. @JackieWolvenJacquelineWolven.com STRAIGHT FROM GOOGLE Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results.
  • 79. @JackieWolvenJacquelineWolven.com Create Unique, Accurate Page Titles • A title tag tells both users and search engines the topic of each page • The <title> tag should be placed within the <head> tag of the HTML document • Create a unique title for each page on your site • TIP: You can add OTHER information relevant to your page in the title • Location of your business • The main focus of your site • Covered topics
  • 80. @JackieWolvenJacquelineWolven.com Home Page Example
  • 81. @JackieWolvenJacquelineWolven.com TWEET THIS I‘m learning that using unique and descriptive titles will make my site rise like a shining star! via @JackieWolven
  • 82. @JackieWolvenJacquelineWolven.com Use the ‖Description" Meta Tag A pages description meta tag might be used by Google for further search information • They must match your content and can‘t be filled with random keywords – don‘t try to outsmart Google!
  • 83. Use Real Words in Your URL‘s URL‘s should be simple and understandable Wordpress Directions
  • 84. @JackieWolvenJacquelineWolven.com TWEET THIS Real words written in real sentences = SEO. Via @JackieWolven @wcfay
  • 85. @JackieWolvenJacquelineWolven.com The Joy and Mystery of Keywords • Write your own list of words that relate to your site • Write posts with keywords NATURALLY in the text • TIP: Use a keyword in your blog page title & in the first paragraph of your text • Use the Google Keyword Tool • https://adwords.google.com/select/KeywordTool (if you already have an adwords account set up) • https://adwords.google.com/select/KeywordToolExternal (no adwords account needed, public)
  • 86. @JackieWolvenJacquelineWolven.com SEO Super Basics • Write original content/words • Make it easy to read • Google LOVES Top 10 Lists • Stay organized around a topic • Create content for readers not robots • Post frequently
  • 87. @JackieWolvenJacquelineWolven.com About Links • Don‘t use Click Here • Make the link in the text relevant – it tells users what they are clicking on and it helps Google understand it is relevant • Links can be internal – linking to pages within your own site • Links can be external – linking to pages that have relevant content • You also want links into your site • PRO TIP: Don‘t leave this conference without securing at least 1 guest post on someone else‘s blog! Do that for EVERY blog meetup you attend.
  • 88. @JackieWolvenJacquelineWolven.com Images Matter Too • Create actual ―alt text‖ for your photos • Avoid using image.jpg
  • 89. @JackieWolvenJacquelineWolven.com IMAGES? DID YOU SAY IMAGES? Does a picture really matter?
  • 90. @JackieWolvenJacquelineWolven.com IMAGES MATTER Every single post I write has an image
  • 91. @JackieWolvenJacquelineWolven.com WHERE CAN I GET IMAGES? Your camera Your phone BigStock.com Dreamstime.com StockFreeImages.com Compfight.com
  • 92. @JackieWolvenJacquelineWolven.com HOW CAN I EDIT IMAGES? Photoshop PicMonkey.com Pixlr.com
  • 93. @JackieWolvenJacquelineWolven.com LET‘S BEGIN BLOGGING! In truth, the real opportunities for building authority and buzz through social media have only just begun. You simply have to look and see where things are going instead of where they‘ve been. Brian Clark
  • 94. @JackieWolvenJacquelineWolven.com LET‘S BRAINSTORM YOUR BLOG Name your business/brand What can you blog about Who can you connect with
  • 95. @JackieWolvenJacquelineWolven.com CREATING COMMUNITY It‘s a big, wide world out there! Let‘s connect.
  • 96. @JackieWolvenJacquelineWolven.com IT‘S ALLABOUT RELATIONSHIPS Connect online with: Twitter Facebook – Set up a Facebook page for your blog Pinterest LinkedIn
  • 97. @JackieWolvenJacquelineWolven.com MEET OTHER BLOGGERS BlogHer Arkansas Women Bloggers Northwest Arkansas Bloggers
  • 98. @JackieWolvenJacquelineWolven.com COFFEE? It‘s time to go meet one one one with bloggers you admire Traveling? Suggest a meet up with another blogger.
  • 99. @JackieWolvenJacquelineWolven.com TWEET THIS Connect. It makes life better. Via @jackiewolven
  • 100. @JackieWolvenJacquelineWolven.com JACQUELINEWOLVEN.COM Twitter: @jackiewolven Facebook: Jacqueline Wolven Email: jacquelinewolven.com Ask Jacqueline!