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Dr. Strangelove or How I Learned To Stop Worrying And Love The Social Media

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Keynote delivered by Jon Moss at the annual Cleveland Media Association Conference on October 5, 2012.

Keynote delivered by Jon Moss at the annual Cleveland Media Association Conference on October 5, 2012.

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    Dr. Strangelove or How I Learned To Stop Worrying And Love The Social Media Dr. Strangelove or How I Learned To Stop Worrying And Love The Social Media Presentation Transcript

    • SOCIALMEDIA
    • For Starters Tweet me@JonFMoss maybe#CMA2012
    • What is social media?Facebook,LinkedIn &Twitter makeup the socialmedia trinity.Please don’ttell GooglePlus I saidthis.
    • Who’s using social media? People: guys, gals, kids, The fastest growing segment of US Facebook users are people over the grandparents, age of 65. When Grandma gets on Facebook all bets are off. professionals, biz owners, teenagers Organizations: corporations, non-profits, government agencies, the media
    • Facebook – the social giantWith 1 billion users,if FB were a country,it would be the 3rdlargest behind onlyChina and India
    • Everyone wants to knowWho will be the next Facebook?
    • Let’s Talk About It… 7 Rules of Social Media 4 Types of Media The Death of PR
    • Rule #1 – you can’t fake it“If you don’t love social media, you suck at social media.” @JayBaer
    • Rule #2 – the Internet doesn’tforget“It takes 1,000 tweets to build a reputation, and one to ruin it.” @UnMarketing
    • Rule # 3– social is no quick fix“You dont need a Facebook strategy. You need a marketing strategy.” @JonFMoss
    • Rule #4 – social is seriousbusiness"Dont cheese it up. Peoples bullshit radars are insane. Marketing is about to get really, really hard. If youre just doing social media to keep up with the Joneses - dont." @GaryVee
    • Rule #5 – social is not a wonder drug “Social media cant fix your company. If your product or service sucks, social media will help you go out of business faster.” OH at #SoSlam
    • Rule #6 – barriers have beenremoved“Before the Internet, you hadto actually accomplishsomething to be acelebrity. Today, anybodycan drum up some attentionfor themselves by creatingcontent that virally moves throughthe social web.” @MarkwSchaefer
    • 2) Types of Media  Paid  Earned  Owned  Rented
    • Paid Media TV Radio Print Web Sponsorships
    • Earned Media Word of mouth Organic search Blog reviews Media coverage Social mentions
    • Owned Media Company website Company blog Email Content (white papers, videos, podcasts, mobile apps, online communities, etc)
    • Rented (Shared) Media Facebook Page Twitter account LinkedIn profile Google Plus profile Pinterest board YouTube channel Wordpress.com site
    • 3) Death of (Traditional) PR If traditional PR firms don’t adopt social media, they will die.
    • Traditional PR Press releases Rolodexes Press kits Faxes
    • PR stands for People ReactTimingAccountabilityAppropriate Personality
    • PR – Timing (or lack of)
    • PR - Accountability
    • PR – Authenticity
    • PR – Authenticity
    • Response Time  Were sorry. All lines are busy at the moment. Please continue to hold and well be with you as soon as possible.  Fine for phone calls, but social media is a party line and everyone is on the call!
    • Traditional vs. Social Media Branding Customer Service Marketing PR Sales
    • Social Media in the Workplace  Sticking your head in the sand is not a solution  Companies need to rethink policies and realize their employees are brand ambassadors  Gotta have a policy
    • Got Questions?@JonFMoss (Twitter) jon@mmlabs.biz (email) (423) 285-8886 (call memaybe)
    • Rule #7 – forget everything & startanew “There are no rules.” my 3-year old daughter