2. Products
• Designs, engineers, manufactures, sells, and
distributes luxury cars worldwide
• Examples include: Audi A4, Audi A6, Audi A8,
Audi R8
• Owns Lamborghini and Ducati
• Produces engines for Lamborghini
3. Financial
• Stock price January 1, 2014: $642.53
• Stock price January 23, 2015: $656.56
• Car production 2013: 1,575,500 cars
• Car production 2014: 1,741,100 cars
• Brand valued at $12.7 Billion as of Nov. 2014
4. History
• 1909 – German engineer August Horch founded August Horch
Automobilwerke GmbH. Renamed Audi Automobilwerke
shortly after
• 1932 –Audi Automobilwerke merged with Horch, DKW, and
Wanderer. The four rings of the Audi emblem symbolize these
brands
• 1980 – Releases an all-wheel-drive (quattro) sports coupe, the
Audi Quattro
• 1985 – Company was renamed to Audi AG and moved
company headquarters to Ingolstadt
• 2015 – Audi sees fifth consecutive year of increasing
deliveries. Sales increase by 10.5% from 2013
5. What’s Hot
• Audi Matrix LED headlights
• Audi MMI System with Google Earth
• 2015 Audi A3 first car with LTE connection
• Audi Piloted Driving
10. My Prediction
• Audi will gain more traction on BMW in the
coming years and maybe overtake them as the
Luxury-Car Sales Leader
• They will push “Jack” and other future Self-
Driving cars
• Audi will revolutionize how cars look and
behave drastically within the near future
