1. SEAMLESS APPS
with MOOVWEB

2. Moovweb Agenda
• Introduction
• Why Seamless Apps
• Seamless Apps with Moovweb
• Q&A

3.
The Opportunity
Why apps, why now?
Apps are playing an
increasingly important role in
your customers’ journeys.
Overall mobile app usage
grew by 76% last year.
REFERENCE:
FLURRY
INSIGHTS

4. Easy to build an island app
Difficult to build an integrated app
The (Unforeseen) Challenge

5. Unforeseen Challenges

6. The Results
32%
of
shoppers
used
the
app
at
least
once
a
week
Na@ve
messaging
led
to
324%
improvement
in
engagement
Mobile
app
users
consumed
140%
more
content
vs.
mobile
site
users

7. LAUNCH FAST ITERATE OFTEN DELIVER MORE
2
1
3
3 Components of a Seamless Strategy
For Your Customer, Business and IT
Customer
Experience
Business
Strategy
IT
Integration

8. Seamless Experience

9. Seamless Experience: Customer Journey
The right experiences across digital channels

10. Seamless Experience: Deep Linking
I n t e g r a t i o n w i t h e m a i l a n d s e a r c h r e s u l t s c r i t i c a l t o
s u c c e s s

11. Seamless Business

12. Seamless Business

13. Seamless IT Integration
W h a t ’ s h a r d a b o u t i n t e g r a t i n g ?
I n f r a s t r u c t u r e c o s t s d o m i n a t e

14. Seamless IT Integration
W h a t ’ s h a r d a b o u t i n t e g r a t i n g ?
B a c k - e n d d e v e l o p m e n t a n d s u p p o r t .

15. Seamless Apps with Moovweb
Integrated today and in the future
Fluid user
experience
Web, Search, Email
Customer Experience
Integrated with
back-end IT
IT Integration
Apps Marketing Spend
Positive
ROI
Business

16. Seamless Apps with Moovweb
I n t e g r a t e d t o d a y a n d i n t h e f u t u r e

17. Seamless Business
A p p s a r e c o r e t o d i g i t a l s t r a t e g y s u c c e s s

18. go@moovweb.com
INDUSTRY RECOGNITION:
Q&A