Presentation by Johan D. Kremer, Head of Alliances for Southeast Asia for BlackBerry. Given at MoMo Manila 2011.10.24

1. Monetization with BlackBerry
Partnering with BlackBerry Ecosystem
Johan D. Kremer
Head of Alliances for Southeast Asia
jkremer@rim.com
BBMe: 25F114B4
1

3. 70 Million
BlackBerry® Subscribers

4. 165 Million
BlackBerry Smartphones Sold

5. 50 Million
BBM™ Users

6. 1 Billion
BlackBerry App World
Downloads

7. 1,035,000,000
1,030,000,000
1,005,000,000
1,025,000,000
1,020,000,000
1,015,000,000
1,010,000,000
Sun Mon Tue Wed Thu Fri Sat

8. BlackBerry Balance
Available Now on all BlackBerry 7 Devices
and coming soon on BlackBerry PlayBook

10. 25 Million
Downloads

11. Making Money with
BlackBerry App World

12. Targets a Global Audience
• Over a 150
million devices sold
• Over 70 million active users
• App World available in 130 countries
• 26+ currencies supported
• Carrier Billing with multiple major carries across 10
countries and expanding rapidly

13. Users are Hungry for Apps
• Over 1 billion apps downloaded
• Over 140 million apps downloaded per month
• BlackBerry 7 smartphones generate 11x Higher
Gross App ARPU than BlackBerry 6 and
BlackBerry 5 smartphones

14. Users are Hungry for Apps
The average BlackBerry app generates:
• 43% more daily downloads than the average iOS app
• 48% more daily downloads than the average Android
app

15. Developers Make Money
Broad payments Support with:
• Credit cards, PayPal and Carrier Billing
• In-App payments, subscriptions
• In-app Advertising
• BBM connected apps drive viral adoption

16. Where Developers Make Money
• “13% of BlackBerry developers make over $100, 000 from the
App World apps, which is considerably more than Android or
Apple developers . . .”
• Evans Data Corporation, September 2011 Application Distribution Survey
• “Over 10 million users and hundreds of millions of uses of
iSpeech apps on BlackBerry with no paid advertising. This
has allowed us to grow from ta single app to a major
technology platform”
• Yaron Oren, COO, iSpeech

17. Get Discovered!
Get Your App Featured in 3 Easy Steps
Upload Your Product Feature Image
Upload Your Short Description
Submit Your App Nomination to: jkremer@rim.com
How You Can Amplify Your Nomination
• Execute Co-Marketing Activities
• Leverage New BlackBerry API’s
• Update Device Support to Include the Latest Platforms
• Use the “Get it at BlackBerry App World” logo

19. Registration is now open for BlackBerry DevCon Asia
with some great offers:
– Free passes worth USD 200 for Alliance Paid Tier Members
– Free PlayBook for all registered attendees (incl those with free
passes)!
– Award recognition of Developer Challenge from Asia

20. Selamat
Q&A
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