This document provides information about the photo sharing platform Flickr, including its value proposition, typical users, reasons organizations and individuals use it, optimal times to post, analytics about user base and engagement, and tips for how non-profits can effectively use Flickr. Key details include that over 1 million unique visitors in Canada use Flickr monthly, over 25% of users earn over $100,000, and the Indianapolis Museum of Art continues to use Flickr to engage audiences by sharing photos.
2. Value Proposition of Flickr
To create a categorized image-library;
To find appropriate photos for personal using;
To separate the private photos from public using.
To share the photos to the communities that you are sign up to or
interested in;
3. The users of Flickr(In Canada)
Total unique visitors: 1,276,000;
51% male &49% female;
Age distribution: 18-24(13.5%); 25-34(15.5%); 35-44(22.5%); 45-
54(15%); 55-64(24.5%);
More than 25% users’ household income are one hundred thousand,
or even more.
Majority of the users come from Ontario;
Only 25% users speak French;
Most of the users do not have children.
The Sources come from: http://www.comscore.com/
4. Reasons: Organizations using Flickr
To post photos of events of organizations;
To post items’ or products’ information of the organizations;
To build awareness of the organizations;
To reach their consumers;
To engage more potential costumers;
To join relevant group share the positive experiences.
5. Optimal time to post
In the afternoon or morning of weekday;
Especially, Friday afternoons;
All days of Saturday;
All the time above depend on local time.
6. Reasons-Flickr is worth using
Data:
• 1,276,000 total unique visitors;
• 2.4 minutes per visit;
• 209,000 Daily visitors;
Sources come from: www.comscore.com
7. Analytic Tools
ComScore:
• It is an analytic tool which it need to be subscribed;
• It usually is not available for personal using.
8. Business to Business
Business to Consumer
Flickr is business to business model;
Flickr is also business to consumer model.
The Reason:
Companies can join in the same-interest-community so that they
can communicate with other companies;
It can directly communicate with costumers by posting events;
It can provide valuable costumer experience by posting the photos.
10. Indianapolis Museum of Art(IMA)
The non-profit organization Indianapolis Museum of Art, nowadays, is
still using Flickr as a tool to communicate with their audiences;
They are still building their awareness to the new audiences as well;
They use the color and B&W version of one photo to express the
same idea so that it can bring more viewers into the group.
11. The cost
Flickr, itself, is a free online social platform;
IMA will spend time to build the group and write the description,
rules, and additional information;
As IMA is focus on Flickr, it will loss some opportunities; lacking of
information on Tumblr, for example.
12. Tips for Flickr
http://www.fundraising123.org/files/How_Nonprofits_Can_Get_the_
Most_out_of_Flickr_download.pdf
“How Nonprofits Can Get the Most out of Flickr Tips for using the
online photo-sharing site successfully”- Title of the PDF
13. If you want to know more aspects of social
media, please follow me on Facebook
@MirWiplumes, or check my blog:
www.wiplumes.com.
