1. 王綺 章庭瑜 陳姮妤 林芳儀

3. Description
• Available for iOS and Android
• Basic Functions : texts, voice messages, making unlimited free
online calls
• Secret Weapon : Whisper (making messages disappear after being
read)

5. Introduction
• Registered as a company in Singapore
• Based in the Thai capital
• Founded in 2013

6. Representative: Sean Yang
• “Our product is different. Line is about stickers. You have
to have real friends. Look Around can add new friends using
GPS. Our whisper is like snapchat. It’s good for people with
a lot of secrets.”

7. Representative: Sean Yang
• Even though there are a lot of chat apps available, the
company believes the market is not too settled.
• Sean gives an example:” Two years ago, BBM was very big,
then Whatsapp came. Now almost everyone uses Line. But
the trend changes very fast. There’s space for BeeTalk to
grow.”

9. Response
• launch in November, 2013
• Become the number one app in Apple’s App Store in
Thailand

10. Response in Taiwan
• Record in one month :
 100000 people use “Shake” (10 萬人搖一搖)
 560000 people use it every day
 Male and female users 4:6
 The average age of users 18-25 years old
 20 million people successful pairing (2000萬人次配對成功)

11. Strategy
• Thailand first, then Singapore and Malaysia
• Beetalk is going to supports English and Chinese, as well as
Thai
• In the future, BeeTalk also looks to expand to Vietnam and
Indonesia

15. Use cell phone number

18. start

19. Make your profile photo

20. Find friends

21. shake

25. flip

27. talk

29. Advantage
• Whisper messages
• Whisper messages can disappear a short time (from 1 to 15
seconds, depending on what the sender chooses) after the
recipients view them
• Whisper missives are not limited to text, as users can also
choose to send self-destructing stickers, pictures, doodles,
and voice messages.

30. Advantage
• Stickers & All in One
• Just like Line, which allows users to send drawings to
friends. Similar to Line Brush or Doodle Buddy, but this
function is within the app, not a separate one
• Stickers are designed by local artists.
• The company is not looking to partner with brands yet,
which is something we’ve seen Line and KakaoTalk do with
their own virtual stickers.

31. With Line, Cubic and M+

32. Celebrity endorsement
• Line
• Beetalk
• Cubie
• M+

34. Core Values
• Flip (喜翻)
• Look Around / Shake(搖一搖)

35. Market positioning
• In chat app market, Line has been ranked first. Therefore,
BeeTalk need to have target market.
• Junior high school students’ favorite
• Senior high school students prefer Flip
• College students look for “FRIENDS”

37. No
• BeeTalk currently has no source of profit, it emphasizes on
the development of product, and expend market size. When
the product becomes better, and then start planning
revenue model.