SlideShare a Scribd company logo
1 of 16
Photos source: http://images.google.com.sg/
Executive Summary ,[object Object],[object Object]
Sing-Culture Travel Agency  ,[object Object],[object Object]
Industry Background  ,[object Object]
Industry Background   ----- top 15 market of  tourism in Singapore source:http://china-outbound.com/
Uniqueness of  S ervice ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing: Business Potential source:http://china-outbound.com/
Target Customers Identified ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reasons for traveling ,[object Object],[object Object],[object Object],[object Object]
Competition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Estimate Market Share ,[object Object],[object Object]
Marketing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Summary ,[object Object]
 

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