Enterpreneur Business Plan

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Enterpreneur Business Plan

  1. 1. Photos source: http://images.google.com.sg/
  2. 2. Executive Summary <ul><li>Tourism has been developed for years. Tourists used to be content with just sightseeing around the various places of attraction. Now, people in the modern society have changed their attitude towards “a tour hour”. They will more appreciate “value-added tour”. </li></ul><ul><li>Therefore, our company has defined the feasibility to introduce Chinese tourism into Singapore. We are confident to attract the Chinese tourism with a set of new travel package. </li></ul>
  3. 3. Sing-Culture Travel Agency <ul><li>partnership </li></ul><ul><li>location: Bugis </li></ul>
  4. 4. Industry Background <ul><li>Tourism is one of the largest service sectors of Singapore. As of 2007, the tourism industry contributed 3% to Singapore’s GDP, and generated US$ 9.4 Billion in tourism receipts. This clearly shows the important role tourism industry plays in Singapore’s economy. </li></ul>
  5. 5. Industry Background ----- top 15 market of tourism in Singapore source:http://china-outbound.com/
  6. 6. Uniqueness of S ervice <ul><li>4-5 days travel package </li></ul><ul><ul><ul><li>family- group-oriented leisure tour </li></ul></ul></ul><ul><li>choice-oriented travel package </li></ul><ul><ul><ul><li>smart package for touring </li></ul></ul></ul><ul><ul><ul><li>available exhibitions, concerts, feast celebration, F1 </li></ul></ul></ul><ul><li>photo source: http://images.google.com..sg/ </li></ul>
  7. 7. Marketing: Business Potential source:http://china-outbound.com/
  8. 8. Target Customers Identified <ul><li>Area </li></ul><ul><ul><li>South China </li></ul></ul><ul><ul><li>Eastern Seaboard </li></ul></ul><ul><li>People </li></ul><ul><ul><li>white collar annual income: USD$25k on average </li></ul></ul><ul><ul><li>4:2:1 Family (3 generations) </li></ul></ul>
  9. 9. Reasons for traveling <ul><li>more family oriented activities </li></ul><ul><li>children's pastimes </li></ul><ul><li>cultural emphasis- &quot;deep impact&quot; sightseeing </li></ul><ul><li>regular short break holidays </li></ul>
  10. 10. Competition <ul><li>existing competitors </li></ul><ul><ul><ul><li>short-term stay </li></ul></ul></ul><ul><ul><ul><li>traditional travel package </li></ul></ul></ul><ul><ul><ul><li>strong market share proportion </li></ul></ul></ul><ul><li>emerging competitors </li></ul><ul><ul><ul><li>new idea </li></ul></ul></ul><ul><ul><ul><li>more free multiple choices </li></ul></ul></ul>
  11. 11. <ul><li>Market Size </li></ul><ul><ul><li>41 million Chinese travel outbound in 2007 </li></ul></ul><ul><ul><li>4% of all international tourism </li></ul></ul><ul><li>Tourism Trend </li></ul><ul><ul><li>Traveling to foreign country will more popular </li></ul></ul><ul><ul><li>government policy: Tourism 2015 </li></ul></ul>
  12. 12. Estimate Market Share <ul><ul><li>10.5 million for Asia traveling </li></ul></ul><ul><ul><li>840,000 for Singapore traveling </li></ul></ul>
  13. 13. Marketing Strategy <ul><li>Internet Marketing </li></ul><ul><ul><li>great amount of Internet users in China </li></ul></ul><ul><ul><li>email marketing </li></ul></ul><ul><li>Local Representation </li></ul><ul><ul><li>select a local partner </li></ul></ul><ul><ul><li>monitoring performance </li></ul></ul><ul><ul><li>building effective communication models </li></ul></ul>
  14. 14. <ul><li>Advertising </li></ul><ul><li>tourism magazine </li></ul><ul><li>local travel agency </li></ul><ul><li>tourism exhibition </li></ul><ul><li>Promotion </li></ul><ul><li>short-term holiday </li></ul><ul><li>school holiday </li></ul><ul><li>event duration </li></ul>
  15. 15. Summary <ul><li>To Sum up, tourism is definitely a growing trend among the international traveling market. The kep to the success of wining the market is not just define innovative ways but also successfully keep the market share and move on towards this direction. </li></ul>

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