Plan your Dream Vacation


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Plan your Dream Vacation

  1. 1. DREAM Vacation Group Assignment
  2. 2. INTRODUCTION <ul><li>You need a brief introduction: </li></ul><ul><li>Introduce the destination you are going to look at and try and use some quotes or facts / figures to show how it is becoming an increasingly popular tourist destination </li></ul><ul><li>Locate it – map? </li></ul><ul><li>Explain what you intend to do – i.e: </li></ul><ul><ul><li>(i) – analyse the factors that have led to its growth in popularity and appeal </li></ul></ul><ul><ul><li>(ii) – analyse how the destination has controlled factors to maximise its appeal. </li></ul></ul>
  3. 3. ACCESSIBILITY <ul><li>Where is your destination? – map? Description etc. </li></ul><ul><li>Travel options? How easily accessible is it? </li></ul><ul><li>Flight options from Thailand? Which airlines (options available?) - prices? (have these influenced popularity)? </li></ul><ul><li>Do fly from many airports? (where from? Importance of? Does help to explain increasing popularity? </li></ul><ul><li>Other ways of getting to destination for tourists (car? Rail? Other?)? – are straightforward? </li></ul><ul><li>What is transport like when get to the city – how might this influence the increasing popularity? </li></ul><ul><li>Is anything done to attract tourists in terms of accessibility? (e.g. specials on public transport etc..) </li></ul>
  4. 4. IMAGE & PROMOTION <ul><li>What is being done to promote the destination? Is there investment in promotion / marketing? – why important? </li></ul><ul><li>Work of the tourism office – what do they do? How to promote to tourists from therest of the world? </li></ul><ul><li>What is the image of the country like? Have things been done to change the image / promote the image? </li></ul><ul><li>Are there promotional campaigns? Media? Newspapers? Posters? Brochures etc.. Give examples – again be analysing how these things help to explain increased popularity / appeal – what sort of image is promoted (could look at some example brochures?) – how have tourists been targeted in promotional campaigns that might help to explain the increasing popularity of the destination? </li></ul><ul><li>Are promotional events held that help to attract more tourists? </li></ul>
  5. 5. AVAILABILITY OF ATTRACTIONS & OTHER FACILITIES <ul><li>What are the main attractions of the area which help explain why it has become increasingly popular? It is known for something in particular? Are there a range of attractions for different interests? </li></ul><ul><li>Are there particular sites of historical / cultural importance or significance that attract tourist or are famous? – look at tour guides / brochures (often these things in particular will be highlighted!) or does it have particular scenic value? </li></ul><ul><li>What is there for tourists? Guided tours? Museums or other attractions? Sites of interest? Anything of particular significance which draws tourists in? </li></ul><ul><li>Availability and variety of accommodation with facilities catering for tourists? </li></ul><ul><li>What other facilities are there which explain the increasing popularity – is the destination a popular business / conference destination – are there specific facilities which can help to explain this? </li></ul>
  6. 6. COST OF VISITING <ul><li>What is the currency? What is the exchange rate like? </li></ul><ul><li>What is cost of living like in the destination? – does this help to explain the appeal of the destination? – perhaps look at comparisons between Thailand / the destination with some simple cost calculations. </li></ul><ul><li>How do costs of accommodation fair? – what sort of range of prices? Is there something for everyone? </li></ul><ul><li>What about transport costs? </li></ul><ul><li>Are there any incentives for tourists – e.g. promotional discounts; specials on transport fares / discount cards etc? (on entrance to attractions or transport etc.) </li></ul><ul><li>Are most attractions paying entrance? Low price? </li></ul><ul><li>How has cost of visiting affected the appeal / popularity of the destination? </li></ul>
  7. 7. POLITICAL FACTORS <ul><li>What is the political situation? How has it changed? What impact has this had which might explain the increase in appeal / popularity of the destination? </li></ul><ul><li>What is the destination’s status within Thailand– has this changed? Does this explain increased tourism? </li></ul><ul><li>Is the destination political significant within the country? Impact on tourism? </li></ul>
  8. 8. DESTINATION MANAGEMENT – maximising appeal through controlling certain factors. <ul><li>What role has the government played in promoting / increasing tourism in the destination? </li></ul><ul><li>Who is mainly responsible for managing tourism in the destination? What other groups are involved in the management? </li></ul><ul><li>How are these organisations involved in actively promoting the destination? </li></ul><ul><li>Has anything particular been done over the last 10-15 years that could explain the destinations increasing popularity (e.g. media campaign; improvements to tourist facilities etc.) </li></ul><ul><li>Find out about any management plans / strategies for the destination – what has been done / is being done to improve the destination? Attract more tourists? Increase accessibility? Increase attractiveness? Etc. </li></ul><ul><li>What plans are there for the future to help the destination to continue to develop? </li></ul>
  9. 9. CONCLUSION <ul><li>THIS IS IMPORTANT </li></ul><ul><li>Here you need to draw together the main points – remember you should: </li></ul><ul><li>Summarise the factors that you think have helped improved the accessibility / image of the destination – make clear links between the factors and the role they have played / how they have help increase tourism in the destination. </li></ul>
  10. 10. BIBLIOGRAPHY You MUST include a bibliography of resources – if you don’t you will automatically be limited to high grade of “B” . You need to make use of a wide variety of sources NOT JUST websites –– think about using travel guides; newspaper articles; promotional material from the destination and travel brochures (perhaps a visit to a local travel agent?!) You should also be evidencing your sources through referencing in your work – e.g. According to Smith (1999), Budapest is……………. or The numbers visiting Budapest in 1995 were …….. (Travel Trade Gazette, 1996) ALSO – Remember – Avoid being over descriptive – you need to be analytical – using phrases such as…… “this meant that”; “therefore;” “this explains why”; “an explanation for this is”; “however” etc…. (This means you need to avoid copying and write in your own words (this is essential anyway!) – If you simply describe then this will only be Mark Band 1