Startups fail because the dog won't eat the dogfood. Not because they can't make the dogfood, or price the dogfood, or even sell the dogfood. They fail because - having solved all those problems - the dog doesn't want to eat it.
So how can you approach Marketing in way that evolves your "dogfood" in the direction your "dog" wants? And having done so, how do you get the other dogs in the neighborhood interested?
6-time startup veteran and brand guru Mike Troiano (@miketrap) for an exploration of the marketing challenges unique to venture-funded startups, at the intersections of entrepreneurship and branding, product strategy and communications, new technology and enduring truths.
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