Social media basics during time of disaster and recovery. Engagement, partners, rules.

1. SOCIAL MEDIA
DISASTER RESPONSE AND RECOVERY
Micki Trost, Public Information Officer
Colorado Division of Homeland Security and Emergency Management

2. Interactions on Social Media
•
Engagement
•
Know your Partners and where they Post
• Account Names
• Support
• Community Accounts
•
Know your Rules
•
Know Social Media Rules
• Hashtags
• Twitter Lists
•
It is much more than Response…..be Ready for Recovery

3. Interactions on Social Media
Maps should be a part of your tool box
•
Google My Places Map
•
ESRI Maps

4. Interactions on Social Media
•
Media Questions
• Verify facts
• Confirm social media accounts
• Request Interviews
• Skype interviews
• PIO and personal accounts

5. Interactions on Social Media
•
Community Questions and Requests for Help
• Evacuation Assistance
• Contractors
• Concerned Community Members
• In Twitter feed and Direct Messages
• Increasing trend
• Share appreciation
• Share frustration

6. Interactions on Social Media
•
Do you have a plan to address requests for help?
•
How do you follow up publicly?

7. Interactions on Social Media
•
Social Media Community Groups
•
Partnerships
•
Utilize for Recovery Information
•
Monitor for Community Trends

8. Interactions on Social Media
•
Community Trends
• Volunteer Drives
• Donation Drives
• Unmet Needs
• Pet Rescues
• Incorrect Messages
•
Correct without being “Big Brother”.

9. Know Your Partners
•
Do you know where your partners or official agency social media accounts?
•
Twitter lists?
•
Facebook accounts

10. Know Your Partners
•
Create a list for each incident/disaster/event to help monitor
•
Create a steady state list.
•
Mobile notifications.

11. Know Your Partners
•
Create a list for each incident/disaster/event to help monitor
•
Create a steady state list.
•
Mobile notifications.
• PIO
• Leadership
• Monitors

12. Know Your Rules
Do you…..
•
Retweet unofficial accounts?
•
Retweet media accounts?
•
Response to tweets?
•
Response to Facebook posts?
•
What is the focus on each of your social media accounts?
•
Do you have a communication strategy?
• COEmergency.com (Hub) – all sources push back to the emergency blog
• COEmergency Twitter – short updates as they are verified and happen
• COEmergency Facebook – interaction and sharing with community

13. Know Social Media Rules
•
Know how to use your social media accounts before an incident or disaster.
•
Build your followers during steady state and become a trusted source.
•
Know commonly used hashtags:
• Weather: #Cowx
• Wildfire: #Cofire
• Health: #COHealth
• Incident Names: Create your hashtag early and use it every time
•
Use attribution in your posts and tweets
•
Share other partner information
•
Interact
•
Know Twitter terms, Facebook Terms….

14. Get Ready for Recovery
•
Response is a roller coaster for first 14 days.
•
Recovery will start around day 4 and continue for 18-24 months.
•
Pace yourself.
•
Try new things.
•
Ask for help.

15. Micki Trost, DHSEM Public Information Officer
micki.trost@state.co.us
303-472-4087
Presentation:
http://www.slideshare.net/MickiFreemanTrost/so
cial-media-during-disaster-and-recovery