We take a look at the state of social media in 2013 and what the future holds.

2. Average user has 130
friends
1 BILLION USERS
23% of users check Facebook 5 times daily
25% of users: don’t bother
with privacy settings
Auto-posting decreases likes
& comments by 70%
B2C results are 30%
above average on
Sundays

3. 200 MILLION ACTIVE
USERS
More search
queries per month
than Bing + Yahoo
– 32 billion.
40% of people don’t actually tweet
but simply dip into their timelines
to keep tabs on what people are
saying 55% of people
access TWITTER
on Mobile
53% of Tweeters recommend
products

4. Past 6 months – users
increased by 724%
1138% increase in
user engagement
(more comments &
likes)
Top 5 Most Popular Hashtags
#Love #instagood #ME #tbt #cute
40 million photos posted
per day
90 MILLION ACTIVE
USERS

5. 187 MILLION USERS
Every second 2 new
members join;
175,000 new profiles
a day.
Took 6 years to add their first 50
million users; had 50 million in
2011 alone.
80% of members are
decision-makers in their
organization
50% of Fortune 100
companies hire through
LinkedIN

6. 20% of searches on Google
each day have never been
searched for before
John Hopkins, Notre Dame, & Harvard are top
schools for social media
Over 50% world population is
under 30 years old
97% of PINTEREST
users are women

7. WHAT COMES NEXT?

8. Imagine you search for an Italian restaurant – the search
engine recommends 10 places in your city that your
neighbors and friends have visited, shows feedback from
them, provides deals, and even allows you to ask specific
questions about the restaurants. Once you decide on a
restaurant, the search engine allows you to ask the
restaurant representatives and customers’ questions or
book a table. Afterwards, you can leave a review about
your experience---all within the same window and
efficiency of sending a text message or tweet.
Social search is a form of Web search which is centered
around the Social Graph of the person conducting the
search.

12. Around Me

13. RAVES/RANTS in any
city about:
1. Local businesses
2. Weather
3. Traffic
4. School/work life
5. Government
employees
6. Dining experience
7. Nightlife
8. Fashion

14. Up-to-second
feedback on local
current events,
businesses, &
activity.
Helps others make
everyday decisions.

15. Localized Q&A

17. 1. Social search is next big web concept
2. A lot of innovation in social-location-mobile space
(SoLoMo)
3. Startups need to differentiate themselves from big
competitors to make it