This is a comprehensive list of 10 free social media tools you should be leveraging to help build your business both in school and as a professional.

1. 10 FREE Ways
Cosmetologists Can
Make Money
Melody McCloskey I CEO I StyleSeat

2. 1. Have a web site
Your web site should :
. Showcase your work
. Show contact info
. Provide you with tools to share
your work
. Show clients how to book you
. Allow clients to leave
reviews/recommendations
Ex: tumblr, webs.com, styleseat.com

3. Embrace Technology
There are tons of FREE tools for beauty pros. Whether
you’re an employee or an independent, you’re still a
business owner. Take control.

4. Weigh your options:
Pros: Challenges:
. Free . Ads infiltrate free sites
. Brings your business online . Cant customize 100%
. Gives you google results . The host site is not purely for stylists
. Tells the story of your business in your own . You have to do the marketing yourself
words
. Lets your clients do the sharing and
marketing for you
. Brings clients to you

5. 2. Send Marketing emails to your
Clients:
Every professional
should be sending
at least one
per month
Tools: gmail, yahoo!, custom,
gives you a tool for free

6. What does this do for you?
Pros: Challenges:
. Reminds them to make an appt . It takes work
. Let’s them know about deals . Time Consuming
. Gives clients something to forward to their . Don’t know if it works
contacts
. Keeps clients up to date with new
services, contact info, etc.
. Keeps you top of mind: even if they don’t book
today, they will book sooner than later
.Keeps your clients info up to date. Bounced emails
alert you that you need to update your client’s email
address

7. 3. Create a Twitter Account:
There are over 200 million people on twitter
Connect your twitter feed to your website

8. What can Twitter do for me?
Pros Challenges
. Easy way to interact with your clients . Set up
. Time-consuming
. Post specials, clients can retweet your
specials
. Good way to celebrate awesome clients
. Clients can market you
. Adding your twitter feed to your site lets
you send messages to your clients whether
they’re following you or not
. Easy way to keep up to date on industry
news, interact with industry pros

9. 4. Create a Facebook Page
Pros Challenges
. Storefront info . Time-consuming
. Social Platform WOM . Not fully customizable
. “Like” industry leaders and outlets to stay . Not strictly professional/ should be in
up to date via your newsfeed addition to your website
. Easy to share with your social groups . You can’t manage your fb page from
your phone
. Lots of upkeep / constant
management

10. 5. Create Promotions.
Why?
. To keep clients excited!
. Entice potential clients
. Keep them from cheating on you 

11. Have a goal:
. Target each promotion so that your one-time customers Warning:
convert to lifetime clients. Don't discount too
. Calculate: price, timing, day of the week much. Deals are
meant to
. Make sure its the right service and make sure you can improve, not hurt
manage the overhead. your business
. Use tools that help you strategize your next promo

12. 6. Cross Link
What does this mean?
Your website should be a central space that allows you to
connect to all your different networks from one place.
Web site

13. Stay Connected:
All from
You should be able to:
. Showcase and share your work across all networks
one place.
. Interact with your clients and other professionals
. Notify clients of any updates or promotions
. Have an easy way for clients to discover you
. Let clients share and market for you
. Allow clients to book you instantly and easily

14. 7. Content

15. 8. Interact with clients and potential
clients
Social Networking
Send follow-up emails

16. 9. Track what works:
Share photos and links to your website on Facebook. Track
number of impressions, likes and comments
Stats
Monitor your weeks. Learn details about each day
-What day are you the most booked?
-What day are you the least booked?
-What day do you receive the most calls, emails and
online bookings?
What day do you
stats, busiest days, monthly revenue tracking, etc.

17. 10. Business Cards
Quality, simple info, moo cards, etc.
You should always carry business cards with you, and
they should always be up-to-date

18. Bonus: Send follow-up emails
Why? The key to return
clients is building
. To let your clients know they’re appreciated
. To let them know when they’re due for their next relationships.
appointment.
. To remind them of special deals
. To keep them up to date on news
. To remind them that they need to replenish
product