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The Apps economy
From Portable to Wearable Apps
Apps & Devices
Strategy, Design, Develop, Test, Deploy, Manage
Weapons of Mass-consumerism -
Disrupting traditional IT
By the way.....web is legacy
If you wonder what really changed.... The Customer !
Companies are no longer in control. Customer know what they want and they know more than
you. They have gained collective power at platforms you donot own. They want 24/7 access.
So every company need to reconnect !!
Your customer is not any more King, he is a Dictator !
APProach is Empower and Engagement
Portable Apps
Platforms - Relationship Dominators
Browser Based
Website created specifically
for mobile devices –
accessible through mobile
browsers, run inside the
browser, no download or
installation required
Pure Mobile Web
Embedded in the device
Application designed to run
on a specific mobile operating
system – download and
installation required
Pure Native
Applications
Cross-OS platforms tool to
develop Native applications
once ignoring mobile platform
Apps studio comes with
integrated server component
to ease integration effort
Some suites also added
appstore and MAM services
Multiplatform
Development
Enable the delivery of cost-
efficient mobile applications
Native Skin build once
Business functionality
realized by the wrapped web
app
Hybrid Web-Native
1 2 3 4
1.0 2.0
Dev. of Portable
Mobile Applications
< 2010 >2010
First roads to the Apps Economy
Every mobile strategy comes with an apps strategy
Connect again your customers, fast-to-market, TCO
Proudly brewed, back in 2009 -
First Direct Mobile Banking App in Europe
http://www.youtube.com/watch?v=chKaPV3PMVg
How we innovated with portable apps
Transacting Interacting
Not extrapolating the web- fully use mobile UX
Paying
Shopping
Wearable apps
Touch - Apps & Devices
Strategy, Design, Develop, Test, Deploy, Manage
More sensors and Mass-consumerism -
Spur Mobile Health and Augmented reality
Meters, Sensors, Voice Control
– Cards, Clouds & Devices
So….it is not the same !!
Watch out marketers: Glass UI = Card + Timelines
Google has set rules of the new game:
Do not design as for smartphones, Glass has its own UI, make sure you understand how you have to
talk your customers…differently
No own advertising allowed – please the user, no clutter
Glass apps do not allow for payments – no freemium
No unexpected notification
An Appsolute Value Vision on a Glass Journey -
Banking, Paying, Shopping
Copyright © 2013 Appsolute Value. All rights reserved
Copyright © 2013 Appsolute Value. All rights reserved
Copyright © 2013 Appsolute Value. All rights reserved Copyright © 2013 Appsolute Value. All rights reserved
Copyright © 2013 Appsolute Value. All rights reserved
Copyright © 2013 Appsolute Value. All rights reserved
Copyright © 2013 Appsolute Value. All rights reserved
Copyright © 2013 Appsolute Value. All rights reserved
Copyright © 2013 Appsolute Value. All rights reserved
Copyright © 2013 Appsolute Value. All rights reserved
Copyright © 2013 Appsolute Value. All rights reserved
Copyright © 2013 Appsolute Value. All rights reserved
Copyright © 2013 Appsolute Value. All rights reserved
Google Glass Journey -
a Social Twist
Copyright © 2013 Appsolute Value. All rights reserved Copyright © 2013 Appsolute Value. All rights reserved
Copyright © 2013 Appsolute Value. All rights reserved
Copyright © 2013 Appsolute Value. All rights reserved Copyright © 2013 Appsolute Value. All rights reserved
Google Glass Banking Journey –
Budget management
Copyright © 2013 Appsolute Value. All rights reserved
Copyright © 2013 Appsolute Value. All rights reserved
Copyright © 2013 Appsolute Value. All rights reserved
Copyright © 2013 Appsolute Value. All rights reserved
Google Glass Banking Journey –
Account Balance
Copyright © 2013 Appsolute Value. All rights reserved
Copyright © 2013 Appsolute Value. All rights reserved
Copyright © 2013 Appsolute Value. All rights reserved
Copyright © 2013 Appsolute Value. All rights reserved
Keep in Touch
Be Social
Like Us: www.facebook.com/appsolute.value
Follow us: www.twitter.com/appsolute_value
Share it: www.pinterest.com/ appsolute_value
Link: www.linkedin.com/ group mobile solutions network
Be mobile
www.youtube.com/appsolutevalue

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Google Glass Banking and Social Shopping

  • 1. The Apps economy From Portable to Wearable Apps
  • 2. Apps & Devices Strategy, Design, Develop, Test, Deploy, Manage Weapons of Mass-consumerism - Disrupting traditional IT By the way.....web is legacy
  • 3. If you wonder what really changed.... The Customer ! Companies are no longer in control. Customer know what they want and they know more than you. They have gained collective power at platforms you donot own. They want 24/7 access. So every company need to reconnect !! Your customer is not any more King, he is a Dictator ! APProach is Empower and Engagement
  • 6. Browser Based Website created specifically for mobile devices – accessible through mobile browsers, run inside the browser, no download or installation required Pure Mobile Web Embedded in the device Application designed to run on a specific mobile operating system – download and installation required Pure Native Applications Cross-OS platforms tool to develop Native applications once ignoring mobile platform Apps studio comes with integrated server component to ease integration effort Some suites also added appstore and MAM services Multiplatform Development Enable the delivery of cost- efficient mobile applications Native Skin build once Business functionality realized by the wrapped web app Hybrid Web-Native 1 2 3 4 1.0 2.0 Dev. of Portable Mobile Applications < 2010 >2010 First roads to the Apps Economy Every mobile strategy comes with an apps strategy Connect again your customers, fast-to-market, TCO
  • 7. Proudly brewed, back in 2009 - First Direct Mobile Banking App in Europe http://www.youtube.com/watch?v=chKaPV3PMVg
  • 8. How we innovated with portable apps Transacting Interacting Not extrapolating the web- fully use mobile UX Paying Shopping
  • 10. Touch - Apps & Devices Strategy, Design, Develop, Test, Deploy, Manage More sensors and Mass-consumerism - Spur Mobile Health and Augmented reality Meters, Sensors, Voice Control – Cards, Clouds & Devices
  • 11. So….it is not the same !! Watch out marketers: Glass UI = Card + Timelines Google has set rules of the new game: Do not design as for smartphones, Glass has its own UI, make sure you understand how you have to talk your customers…differently No own advertising allowed – please the user, no clutter Glass apps do not allow for payments – no freemium No unexpected notification
  • 12. An Appsolute Value Vision on a Glass Journey - Banking, Paying, Shopping Copyright © 2013 Appsolute Value. All rights reserved
  • 13. Copyright © 2013 Appsolute Value. All rights reserved Copyright © 2013 Appsolute Value. All rights reserved Copyright © 2013 Appsolute Value. All rights reserved
  • 14. Copyright © 2013 Appsolute Value. All rights reserved Copyright © 2013 Appsolute Value. All rights reserved Copyright © 2013 Appsolute Value. All rights reserved
  • 15. Copyright © 2013 Appsolute Value. All rights reserved
  • 16. Copyright © 2013 Appsolute Value. All rights reserved Copyright © 2013 Appsolute Value. All rights reserved Copyright © 2013 Appsolute Value. All rights reserved
  • 17. Copyright © 2013 Appsolute Value. All rights reserved Copyright © 2013 Appsolute Value. All rights reserved
  • 18. Google Glass Journey - a Social Twist Copyright © 2013 Appsolute Value. All rights reserved Copyright © 2013 Appsolute Value. All rights reserved Copyright © 2013 Appsolute Value. All rights reserved Copyright © 2013 Appsolute Value. All rights reserved Copyright © 2013 Appsolute Value. All rights reserved
  • 19. Google Glass Banking Journey – Budget management Copyright © 2013 Appsolute Value. All rights reserved Copyright © 2013 Appsolute Value. All rights reserved Copyright © 2013 Appsolute Value. All rights reserved Copyright © 2013 Appsolute Value. All rights reserved
  • 20. Google Glass Banking Journey – Account Balance Copyright © 2013 Appsolute Value. All rights reserved Copyright © 2013 Appsolute Value. All rights reserved
  • 21. Copyright © 2013 Appsolute Value. All rights reserved Copyright © 2013 Appsolute Value. All rights reserved
  • 22.
  • 23. Keep in Touch Be Social Like Us: www.facebook.com/appsolute.value Follow us: www.twitter.com/appsolute_value Share it: www.pinterest.com/ appsolute_value Link: www.linkedin.com/ group mobile solutions network Be mobile www.youtube.com/appsolutevalue