Why You Shouldn't Outsource Your Social Media Marketing
Small Business Social Media Boot Camp- Laying the Groundwork
1. WEEK 1: LAYING THE GROUNDWORK
Small Business Social Media Boot Camp
2. Your Better Small Business Bootcamp Panel
Michaela Alexis , Social Media
Manager, Guest
Has won multiple awards in social
media, nominated for “Best Use of
Social Media” at the 2015 Rental
Marketing Awards, and has trained 100+
employees on Reputation Management.
Andrea Banks, Digital Workflow
Expert, Webinar Host
Andrea has worked with small
businesses and community building for
many years, and brings a wealth of
knowledge on social communications.
3. Before you get started,
you should ask yourself
The 3 Magic Ws,
Why, Where, and Who
4. Why do you
want to use
social media?
● Want to reach out to new
clients
● Promotions, specials, and
events
● Customer service
● Show off company culture
and milestones
● Hiring
● Reputation management
5. Why NOT to
be Online?
Because everybody
else is doing it.
6. Why not jump on the bandwagon?
The problem with activating social media
accounts out of peer pressure is that it
becomes a tedious chore. Social media is
meant to be an invaluable communications
tool, not another errand to cross off your list.
22. How do I know which channel is best for me and my
small business?
Start small.
Consider your target audience,
and which platform you are
already comfortable with.
23. Consider your target audience.
Facebook = all encompassing, great starting point for any small business.
Twitter = slightly older demographic, great for niche, specialized businesses.
Instagram = younger demographic, fantastic option for mobile, on the go
businesses.
Pinterest = strongly female oriented, great for party rental, landscaping, and retail
businesses
Youtube = huge audience and potential, great option for businesses that create
video content
LinkedIn = great option for B2B and networking.
24. Example of a landscaping company using Pinterest for their small business:
25. Example of an auto detailing company using Instagram for their small business:
27. Consider these important questions:
● Who will be in charge of your social account (s)?
● How often will updates be posted?
● Do you have the time available to support your
social media goals? If the answer is no, can you
scale back to make it work within your daily
schedule?
28.
29. Better Boot Camp Exercise
Decide on one (1) social media platform that you
feel comfortable activating, and spend the next
week researching leaders in your industry for fun
ideas and inspiration.
30. Questions? Comments?
Follow us on Twitter and tweet @4bettersoftware, or email us
at social@thebettersoftwarecompany.com with any questions
about how make your small business go social!
Don’t forget to download our free guide to “How Your Small
Business Can Do Social Media Better” at:
http://thebettersoftwarecompany-1744789.hs-sites.com/social-
media
31. Find Us on Social
/BetterSoftwareCompany
@thebettersoftwareco
@4bettersoftware
The Better Software Company
The Better Software Company /bettersoftware
