Alan Sanderson, Managing Director of Partnerships at Arthur J Gallagher Insurance, gave this insightful presentation at Mezzo Labs' "Disruptive Technology in Web Analytics" event in September 2014.

1. Insurance, Customers and Data
Alan Sanderson

2. Evolution of Insurance
INSURANCE
PROFITABILITY
CUSTOMER
COST
CUSTOMER
INSIGHT
2008-2012
PRICE
MARKETS
1600-1980
FACE 2 FACE
2000-2008
LINEAR
FORMS
DATA
2010+
DATA DRIVEN
DECISIONS
1980-2000
QUESTIONS
& ANSWERS

3. Drivers of Insurance value - Fraud
Liar, Liar pants on fire …

4. The future of selling – platform agnostic

5. When does persuasive become invasive?
 Who owns the customer and
their data
 What does responsible data use
mean and who judges
 Indictors and summation cloud
transparency

6. Battlefields are littered with un-actioned intelligence
reports
Specialist or Generalist
RELEVANCE OF
ANALYTICS
- Obsession with cubes
• Speed vs Precision
PRESENTATION OF
INSIGHT
- Dashboards
- Self Service
- BAU vs special
requests
DELIVERY OF BENEFIT
- I told them
- Not my
responsibility

7. For evil to prosper all good men
need do is nothing