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Art of Communication
1.
Is the latest
movie a BOXOFFICE hit? A communication perspective
2.
Take the latest
movie you watched… Will it be a HIT or FLOP?
3.
We give you
the scale, YOU decide!
4.
Hit or Miss
it is all about 3 unwritten rules measured by 3 simple tests
5.
What are these
rules and tests?
6.
Audience Rule 1:
I engage when it is simple. When it is complex, I switch off
7.
Test 1 :
‘Back of the Ticket’ test
8.
Can you capture
the story in one sentence?
9.
Let us apply
the ’Back of the Ticket’ test to some box office hits :
10.
Titanic
A romance between a poor man and a rich woman on a sinking ship.
11.
Lagaan
Cricket match between Indian villagers and British oppressors
12.
Dil Chahta Hai
The friendship of 3 people surviving the vagaries of life
13.
Now can you
try and apply the ‘Back of the Ticket’ test for movies that flopped badly? … not so easy was it?
14.
Audience Rule 2:
I ‘feel’ - what I can relate to Only identifiable events evoke my emotions
15.
Test 2:
The TRRING test
16.
How many events
and emotions in the movie, ring a bell?
17.
Lage Raho Munna
Bhai , passed the TRRING test when it made the common man identify with Gandhi.
18.
Audience Rule 3:
I take, but not receive I appreciate a movie for my own reasons, not for that of the creator.
19.
Test 3:
‘By/For’ test
20.
Is the movie
made " by the creator" or made " for the audience"?
21.
Most art movies
appreciated by critics are made " by the creators"
22.
Almost all movies
that rock the box office are made " for the audience"
23.
So, what is
your verdict on the latest movie release?
24.
Reel or real,
every sharp communication …
25.
… from Lincoln's
Gettysburg address to Nehru's “At the stroke of the midnight hour" ...
26.
...pass these 3
simple tests: 1. ‘Back of the ticket’ test 2. ‘TRRING’ Test 3. ‘By/For’ test
27.
Your audience too,
are unconsciously putting every communication through these 3 tests.
28.
We help managers
create ‘hit’ communication geared to the audience. Visit us at www.metamorph training .com to know more