Created by Mehul Kamra, IIT Delhi, during a Marketing Internship by Prof. Sameer Mathur, IIM Lucknow.

1. Marketing Capabilities
Harvard Business Case Study

3. Consumer Trusted Brand

4. A global leader in consumer goods.
> 20 billion dollar brands
Revenue - 76.27 billion USD
(2015)
178 years of business
Products in 180+ countries
Internationally Expanding
since 1930

6. Beauty
Grooming
Health Care
Snacks & Pet Care
Fabric Care & Home Care
Baby Care & Family Care
% Net Earnings

8. Iconic product in every
category

9. Pioneer in Marketing Strategies

10. Invented Soap Operas

11. CELEBRITY
ENDORSEMENTS

13. ALWAYS
Always was P&G’s first global brand.
Always Infinity was another remarkable example of P&G’s
innovation

14. PAMPERS
P&G has managed to keep the costs of diapers low
while it has launched “Luvs” diapers for its premium
customers

15. Digital marketing with campaigns, Emotional, design
and function driven marketing, R&D, consumer
research and product performance.

19. Digital
Marketing
Success 2 billion media
impressions

20. • BRAND LOYALTY
• DISTRIBUTION CHANNEL
• INNOVATION
• PRICING STRATEGY
• QUALITY OFTHE PRODUCT
How is P&G different from others?

21. Created by Mehul
Kamra, IIT Delhi,
during a Marketing
Internship by Prof.
Sameer Mathur, IIM
Lucknow.
D I S C L A I M E R