This document proposes the creation of a "Talent Isle" digital platform to promote Lipton's Talent Hunt campaign. The Talent Isle would include interactive features like a Talent Chest, Cabin, and School providing archives of past competitions. It would allow participants to register, track stats and share testimonials. Sailboat crews of student ambassadors would be selected to promote the Isle on Facebook. Features like a magic pearl game and Super Brand Manager character would drive users to the site. The monthly costs would be Rs. 30,000 for basic access or Rs. 60,000 including web-SMS integration for updates. The goal is to leverage the campaign and reach 40,000+ new users across Pakistan.

1. Proposal

2. Overview Talent Isle- holistic view Talent Isle- inside pages Lodge- registrations on Talent Isle Talent Isle web-sms integration LTH- sail boat crews Process Cycle Reach/ROI

3. Talent Isle- holistic view *insert image here* Explore the Talent Isle

4. What is a ‘talent isle’? A digital platform to leverage and promote the Lipton Talent Hunt campaign by providing an interactive- 360 degree ‘micro-site’ An interactive archive/showcase of all the Lipton talent Hunt campaigns initiated in the past by students A platform to provide integrated opportunities for the digital promotion of Lipton Talent Hunt An effective platform to reach out to an increased number of students and consumers alike

5. Exploring the talent Isle *image of cursor on Talent chest* Click on the Talent Chest

6. Talent Chest *inside page image* Click on the coins to view Talent hunt teams

7. What is a Talent Chest? An interactive audio/visual archive off all the LTH competitions that have taken place The talent chest will feature visual archiving of Teams that have participated in the past and those that are participating in the current LTH competitions The Talent chest will help newcomers to the Lipton Isle get a firm grasp of what the LTH has achieved so far The Talent Chest will also enable Lipton to leverage its LTH across minor universities that remained aloof of the competitions in the past

8. Lipton Talent Cabin *insert image* Click on the Talent Cabin

9. Lipton Talent Cabin *insert image* Click on the tea bags to view testimonials

10. What is a Talent Cabin? The Lipton Cabin will be an interactive showcase of participant and consumer testimonials on the Lipton Talent Hunt campaigns The Lipton Cabin will further leverage the LTH aura by sharing the experiences of previous participants Registered members on the Talent Isle can also add their own testimonials with their pictures

11. Lipton Talent School 101 *insert image* Click on the Talent school

12. Lipton Talent School 101 *insert image* Click on the books to view cases

13. What is Lipton Talent school 101? The Lipton Talent School will feature ‘case studies’ based entirely on the campaigns run by the previous LTH participants The case studies will be shaped as detailed ‘thematic’ stories that will cover every nook and cranny of the LTH campaigns initiated by students in the past The case studies could be developed by Brandsynario, by the students themselves or by 3rd party case writers The Case studies will leverage the LTH further as students battle it out for even more creative campaigns so as to get their campaigns featured as a case study

14. Talent on ground *insert image* Click on Talent on ground

15. Talent on ground *insert image* Click on the boards to view galleries

16. What is Talent on Ground? The Talent on Ground section will cover all the ‘on ground’ activations engaged by the LTH participants in the past The ‘on ground activations’ showcase will further leverage the ‘excitement’ factor of the LTH as new comers get to experience the full prowess of the LTH on the Talent Isle The section will feature interactive plank boards and figures to add to the dynamics of the ‘on ground activations’ archive

17. Touch the talent *insert image* Click on Touch the Talent

18. Touch the talent- sample digi-application *insert image*

19. What is Touch the Talent? Touch the talent is an interactive section where registered fans and participants can use digital applications to score Talent ‘points’ The Talent ‘points’ can then later be converted for rewards sponsored by Lipton The section opens up vast possibilities for digital applications that can add to the interactive dimensions of any future LTH competitions.

21. Stats for Points won through competitions

23. Web to SMS integration As the fans get registered on the Talent Isle by ‘Lodging’ they will be added to the web-sms database The web-sms integration will allow for multiple sms updates to the ‘lodged’ fans regarding any updates on the Talent Isle and any upcoming Talent hunt competitions Daily updates of what the Lipton Talent participants are up-to when a competition is going on

24. Web to SMS integration *

25. Web to SMS integration

26. Lipton Talent- Sail Boat crews *insert images*

27. What are Sail boat crews? A crew of 5-8 students set in a ‘pirate’- tropical theme The Sail boat crews will be responsible for promoting the Talent Isle across facebook and beyond it The Lipton Sail boat crews will act out the roles of dynamic digital brand ambassadors of the Lipton Talent Isle They will NOT be the participants in the LTH but will be promoting the Talent Isle

28. What are Sail boat crews?

29. How will the Sail boat crews work? 4-5 crews comprising of 5-8 students each to be selected every month. Each crew will be given a target to bring in 6000-8000 ‘lodgings’ on the Talent Isle Every Sail boat crew will create a distinct Face book fan page named after its own ‘Sail Boat’ The Idea being that the Sail boat brings fans on board and takes them to the Talent Isle where they can lodge In the process the Sail boat crews will be promoting the Talent Isle content on their fan pages

30. Sail boat crew face book promotions

31. The promotion process cycle

34. How will the Sail boat crew members berewarded?

36. The super brand manager saves helpless brands from falling market share

38. Super Brand Manager as a LTH commentator

39. Super brand manager Talent Aisle comics Vivid comic strips of the Super brand manager fighting the forces of pirates spreading poor marketing strategies The comic strips will be used to leverage the brand awareness of Lipton Talent hunt The comic strips will also be engaged to further add to the campaigns initiated by the LTH participants Note: Brandsynario example shown for reference

40. Talent Isle reach Around 40,000+ new registered fans every month reaching students and consumers alike all across Pakistan Precise interactions with the registered fans through web-sms integration- two way sms interactions Increased reach covering every major and minor business schools all over Pakistan Start of a mass share chain reaction that will grow exponentially with a rising database

42. Talent Cabin

43. Talent on Ground

44. Touch the talent

46. Talent chest

47. Talent Cabin

48. Talent on Ground

49. Touch the talent

51. Brandsynario developed case studies