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THE FUTURE OF
GEOCODED ADDRESSING
IN AUSTRALIA
Maurits van der Vlugt
Mercury Project Solutions
With:
Mark Watt, Business Aspect
Kylie Armstrong, CRC-SI
Meet Fred & Gabrielle
Street Addressing – is it good enough?
Evolved over 40
years
Property-based
Culminating in G-
NAF, does an ‘OK’
job
Evolving Requirements
 Enable Point-to-Point navigation, including indoor & 3D
 Greater resolution & coverage than property addresses
 Trusted
 Easily Communicated
 Timely Updates
 Ubiquitously Available (underpinning the Digital Economy)
1-20/99-115 Flinders
St.
Post & Frontage for
lots 1-20
99 Flinders St.
Post & Frontage
for lot 21
115 Flinders St.
Post & Frontage
for lot 23
1-3/18 Hutchinson St.
Post & Frontage lots 22 &
24
Goods delivery for lots 1-
20
Hutchinson
Place (no
number)
Car Park access
for Lots 1-23
99-115
Flinders St,
SP 48654
https://www.facebook
.com/suzieqcoffee
(lot 24)
‘Traditional’ (G-NAF) vs. reality
G-NAF: How we
think it works
Source: Business Aspect (2014)
How the public think it works
How it really
works
Source: Business Aspect (2014)
Systemic Issues with G-NAF
Cost-inefficient
Duplication of effort, inconsistencies, and
ambiguities
Doesn’t support emerging requirements and
use-cases
 Structurally unable to provide required currency levels
 Non property-based locations
 Impossible or cumbersome for citizen updates
“Location” or
“Address”?
3/18 Hutchinson
Street
https://www.face
book.com/suzieq
coffee
-33.884891,
151.217647
http://w3w.co/h
andy.keys.edit
By the year 2020…
 Communicating Location, not just Addresses
 Using descriptive labels of a place in 3D Space & Time
 Captured, Maintained and Shared by the Community
 Confidence in the data comes from transparency and
provenance.
 Government’s role is that of a facilitator, not a creator
Disruptive Approach….
 Technology
 Standards-based & vendor
agnostic
 Federated
 Open Web Service APIs
 Role of Government
 Facilitate and Enable
 Minimal Required
Infrastructure
 Intervene where there is
Market Failure
 People
 Crowd-sourced content and
updates
 Data
 Transparent
 High-Resolution
 Beyond Properties only
A Series of (Collaborative) Experiments
Blue Sky?
Summary
 G-NAF is a great achievement!
 Struggles to meet 21st century requirements
 Timeliness
 Resolution
 Citizen updates
 Systemic Issues require disruptive approach
 Build on G-NAF
 Crowd Source content
 Leverage emerging innovations (e.g. AddEx, What3Words, Geepers, ….)
Thank you
 Based on CRC-SI Research Project 3.10 “Geocoded Addressing
Optimisation”
In collaboration with:
 Department of Communications
 Business Aspect
 1Spatial
 More information
 Maurits.vandervlugt@mercuryps.com.au
 http://bit.do/GeocodedAddressing

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The Future of Geocoded Addressing in Australia

  • 1. THE FUTURE OF GEOCODED ADDRESSING IN AUSTRALIA Maurits van der Vlugt Mercury Project Solutions With: Mark Watt, Business Aspect Kylie Armstrong, CRC-SI
  • 2. Meet Fred & Gabrielle
  • 3. Street Addressing – is it good enough? Evolved over 40 years Property-based Culminating in G- NAF, does an ‘OK’ job
  • 4. Evolving Requirements  Enable Point-to-Point navigation, including indoor & 3D  Greater resolution & coverage than property addresses  Trusted  Easily Communicated  Timely Updates  Ubiquitously Available (underpinning the Digital Economy)
  • 5. 1-20/99-115 Flinders St. Post & Frontage for lots 1-20 99 Flinders St. Post & Frontage for lot 21 115 Flinders St. Post & Frontage for lot 23 1-3/18 Hutchinson St. Post & Frontage lots 22 & 24 Goods delivery for lots 1- 20 Hutchinson Place (no number) Car Park access for Lots 1-23 99-115 Flinders St, SP 48654 https://www.facebook .com/suzieqcoffee (lot 24) ‘Traditional’ (G-NAF) vs. reality
  • 6. G-NAF: How we think it works Source: Business Aspect (2014)
  • 7. How the public think it works
  • 8. How it really works Source: Business Aspect (2014)
  • 9. Systemic Issues with G-NAF Cost-inefficient Duplication of effort, inconsistencies, and ambiguities Doesn’t support emerging requirements and use-cases  Structurally unable to provide required currency levels  Non property-based locations  Impossible or cumbersome for citizen updates
  • 11. By the year 2020…  Communicating Location, not just Addresses  Using descriptive labels of a place in 3D Space & Time  Captured, Maintained and Shared by the Community  Confidence in the data comes from transparency and provenance.  Government’s role is that of a facilitator, not a creator
  • 12.
  • 13. Disruptive Approach….  Technology  Standards-based & vendor agnostic  Federated  Open Web Service APIs  Role of Government  Facilitate and Enable  Minimal Required Infrastructure  Intervene where there is Market Failure  People  Crowd-sourced content and updates  Data  Transparent  High-Resolution  Beyond Properties only
  • 14. A Series of (Collaborative) Experiments
  • 16. Summary  G-NAF is a great achievement!  Struggles to meet 21st century requirements  Timeliness  Resolution  Citizen updates  Systemic Issues require disruptive approach  Build on G-NAF  Crowd Source content  Leverage emerging innovations (e.g. AddEx, What3Words, Geepers, ….)
  • 17. Thank you  Based on CRC-SI Research Project 3.10 “Geocoded Addressing Optimisation” In collaboration with:  Department of Communications  Business Aspect  1Spatial  More information  Maurits.vandervlugt@mercuryps.com.au  http://bit.do/GeocodedAddressing

Editor's Notes

  1. Add opening graphic
  2. Fred is a farmer in the Riverina. He wants to insure his farm equipment against flood. To be able to assess his risk accurately and give him the most competitive price, the insurance company needs to know the exact location of the equipment shed on his property.   Fred goes online, finds his property record displayed on a recent aerial image, and updates it to include the geocoded location of the shed, as one of the buildings associated with his property.   The insurer sees the updated location, determines it is on a higher elevation than the rest of the property and quotes him a discounted premium. Gabrielle lives in an apartment building in St Kilda. She shops online a lot, but finds that couriers or grocery stores won’t deliver because there’s a no-stopping zone at her building’s street frontage. There’s parking and a second entry in the back-lane, but this doesn’t have a street number or official address. Gabrielle goes online to the government location registration page, and updates the ‘delivery’ access details for her unit. Courier companies who subscribe to the same service, now know where to deliver Gabrielle’s new pair of shoes, and she doesn’t have to go and pick them up from the post office.
  3. 99-115 Flinders Street, SP 48654 24 Lots, 26 ‘units’ G-NAF geocodes them all to Parcel centroid
  4. Addresses all magically appear are easy and correct.
  5. The current geocoded address supply chain was not designed, it simply evolved over the past 40 years where local knowledge was often the best resource for identifying location.
  6. Geocoded addressing as currently provided by G-NAF is too limited in scope by constraining itself to property-based street-addresses, is inherently complex, non-linear and in many aspects convoluted, which creates contradictory evidence in applying confidence levels to address verification and geocoding processes, and reduces data currency. Millions of unverified addresses are captured annually and follow various paths through the supply chain, often involving considerable duplication and manual intervention. While most addresses eventually become verified and many ultimately geocoded, a substantial minority will not be verified (how much this last point is an issue, is yet to be determined).
  7. By the year 2020, geocoded communication of location in Australia will comprise the infrastructure, processes and knowledge that enable accurate, trusted, timely and unambiguous translation of a descriptive tag to a place in time and 3-dimensional space. The broad community captures, maintains and shares geocoded location data. Confidence in the data comes from its single source of truth, its transparency and auditable provenance. Government’s role is that of a facilitator, ensuring trust, setting relevant standards and (open data) policies, while the market provides value-add, fit for purpose channels.
  8. Given that many of the concepts and technologies are emerging, implementing a future, longer-term vision will entail at least in part a disruptive approach that needs to re-assess the entire supply chain, and identify which G-NAF elements can be kept/improved (for property-based addressing), and where additional, non-traditional supply-chain elements and approaches are needed as additions. It will encompass a ‘Bazaar instead of the Cathedral’ paradigm shift, with a focus on an open, crowd-sourced and distributed model that complements the current jurisdictional supply chain model. The distinction between users and producers of location data will further blur. Such an approach would also be consistent with the currently emerging and accelerating open data movement. Though originally applied to open source software, it equally applies to other open, community based initiatives such as Open Street Map or Wikipedia. See: http://en.wikipedia.org/wiki/The_Cathedral_and_the_Bazaar
  9. This is somewhat repetitive. Maybe skip this slide.
  10. Collaborative & inclusive; Build succession of MVPs to test, measure and learn from; Collect data to measure success; Learn from build cycles, but also from similar (inter-) national research and best-practice; and Augmenting, not replacing, current products & supply chains.
  11. The PSMA monopoly is already over
  12. To Add URL of CRCSI report