Em2 0 Empa


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Providing timely, location enabled information to responders and citizens is critical in managing major emergencies such as bushfires. In major recent events (Canberra 2003, Victoria 2009), traditional communication technologies and methods could not cope sufficiently with the magnitude of the event. More recently and abroad (notably the Haiti Earthquake) Web 2.0 technologies are proving to be invaluable enhancements to traditional information management practices, helping save property and lives.

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Em2 0 Empa

  1. 1. An open initiative for the<br />in partnership with<br />Emergency 2.0 Australia<br />Geospatial and social media making a difference<br />
  2. 2. Outline<br />Background<br />Web 2.0<br />Examples of Emergency Management 2.0<br />Learnings and Recommendations<br />
  3. 3. Background<br />Sponsor: Government 2.0 Taskforce<br />Explore how Social Media / Web 2.0 are helping/can help Emergency Management<br />In collaboration with Know And Then<br />
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  5. 5. Buzzword Bingo!<br />
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  7. 7. Leading and Emerging Practice<br />Leading Practice: <br />(to some degree) established <br />documented benefits and success. <br />may be anywhere in the world.<br />Emerging Practice<br />Australian initiatives. <br />recent ‘Green Shoots’<br />may not be showing their full benefit yet.<br />
  8. 8. HealthMap: Global Disease Alerts<br />Aggregates multiple sources (News, WHO, etc.)<br />Collects eyewitness reports <br />Integrates RSS, Twitter, Iphone app, Facebook<br />
  9. 9. Twitter Earthquake Detector (TED)<br />Filter Tweets for Earthquakes (place, time, keyword)<br /><60 sec detection<br />Contextual info (photos, narratives)<br />9<br />
  10. 10. Australian Bushfires Map<br /><ul><li>Multi Jurisdictional feed aggregations
  11. 11. Many versions/mash-ups
  12. 12. Mainly A2C, some C2A</li></li></ul><li>11<br />
  13. 13. Ushahidi<br />Engine for CrowdSourcing EM information<br />Low-tech & Robust (SMS/Email/Web)<br />Free/Open Source<br />Worldwide Deployments<br />Kenya Riots<br />War on Gaza (Al Jazeera) <br />Haiti & Chili Earthquakes<br />
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  15. 15. Social Media in the Haiti Earthquake<br />21 January 2010, Magnitude 7.0; 100,000s killed<br />Fragile infrastructure, rendered inoperable<br />Only source of information: Twitter, Facebook, Flickr, etc. (mobile devices)<br />Crowdsourcing of digital streetmaps: Open StreetMap<br />Ushahidi incident tracker<br />ESRIGeoViewer monitoring Social Media<br />
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  17. 17. Learnings & Recommendations<br />Widely recognised that ‘it’s happening anyway’<br />A2C and C2A<br />A2C: relatively well developed, many working examples & mash-ups<br />C2A: More challenging, more angst, more potential<br />
  18. 18. Learnings & Recommendations<br />Community Expectations<br />Trust<br />Transparency<br />Timeliness<br />Multi-channel (increasingly Mobile)<br />Interactive & Responsive<br />Relevant to me<br />
  19. 19. Learnings & Recommendations<br />Agency Expectations<br />Quality vs. Timeliness<br />Control vs. (perceived) chaos<br />All Hazards<br />PPRR<br />Start with ‘low hanging fruit’ to show what’s possible<br />18<br />
  20. 20. Learnings & Recommendations<br />Cross-jurisdictional efforts<br />Victorian EM social media group is an important case study<br />Plenty of opportunities to share policy AND solutions<br />Needs senior level recognition and buy-in<br />
  21. 21. Learnings & Recommendations<br />Technology<br />Services and applications<br />Standards-based<br />3rd party aggregation (niche operators)<br />Low-tech & Robust<br />If it works in Africa, it’ll work anywhere!<br />Fast Evolving (e.g. Twitter Geo-API)<br />
  22. 22. Top 7 ‘Future Program’ Ideas<br />Create open access to emergency data<br />Ensure useful government data is subscribable (eg RSS) so citizens can be kept up to date <br />Investigate the reverse of a 'do not call' register as a 'do call in emergencies' <br />Develop a way to track 'flee patterns' using GPS/mobile signals<br />Look at a 'tweet override' for emergency situations<br />Look at how the emergency controllers can make direct contact with a 'cloud' source of intel<br />Run a pilot on how we can we use/improve http://trendsmap.com to monitor events as they unfold. <br />
  23. 23. Issues, Gaps and Barriers<br />Reluctance to adoption<br />what are the concerns?<br />Crowdsourcing EM info<br />False positives?<br />Validation, confirmation, filtering<br />Aggregation and Value adding of A2C streams<br />Leave it to 3rd parties?<br />Who’s accountable?<br />Leadership & executive buy-in?<br />
  24. 24. Summary<br />“We can no longer afford to work at the speed of government... We have responsibilities to the public to move the information as quickly as possible ... so that they can make key decisions” (Los Angeles Fire Department)<br />“The Genie is out of the bottle – Social Media in emergency management is here to stay, and Agencies cannot afford not to engage! “(Emergency 2.0 stakeholder meeting) <br />
  25. 25. Thank You<br />Web: http://gov2em.net.au/<br />Twitter: @em2au<br />Email: Maurits.vandervlugt@ngis.com.au<br />allison@civictec.net<br />