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Bushfire Connect - Trust, Transparency & Timeliness

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How Social Media is changing the face of Emergency Management, especially in the realm of community resilience. Case studies of the Queensland Floods, Japan Earthquake/Tsunami and Bushfire Connect

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Bushfire Connect - Trust, Transparency & Timeliness

  1. 1. Trust, Transparency & Timeliness<br />Using social media to empower communities in the face of disaster<br />Maurits van der Vlugt<br />
  2. 2. ”<br />There is a need for change […] <br />Empower communities with Timely, Relevant and Tailored information<br />Craig Lapsley, VIC FSC<br />”<br />
  3. 3. Photo: ieplexus.com<br />
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  6. 6. Bridging the Ecosystems<br />
  7. 7. A2C Sample<br />
  8. 8. Twitter Earthquake Detector (TED)<br />Filter Tweets for Earthquakes (place, time, keyword)<br /><60 sec detection<br />Contextual info (photos, narratives)<br />8<br />
  9. 9. Social Media & Queensland Floods<br />Photo: Courier Mail<br />
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  11. 11. Agency to Community<br />
  12. 12. Community Reporting 1<br />
  13. 13. Community Reporting 3<br />
  14. 14. Community Reporting 2<br />
  15. 15. Harvesting Crowdsourced information<br />
  16. 16. The Fear Factor<br />
  17. 17. The Fear Factor<br />
  18. 18. Japan Earthquake and Tsunami<br />“Crisis Commons” worldwide community <br />Citizen reporting site up within hours<br />Using Ushahidi Platform (free & open source)<br />Hosted on the cloud<br />Hundreds of volunteers across the globe<br />Collect, validate & map citizen reports<br />
  19. 19. http://www.sinsai.info/ushahidi<br />
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  24. 24. Black Saturday: Information Breakdown<br />Official Agencies & Emergency Services<br />Slow & Overwhelmed<br />000 Overloaded<br />Few Alternative Sources<br />Rumours & Misinformation<br />Confusion, Misdirection, …<br />
  25. 25. Community Need<br />From Strathewen Recovery Committee:<br />Grassroots Community Reporting<br />Fast, localised, community driven<br />Self-help <br />Integration with Official Sources<br />Integrate with Agency Feeds<br />Inform Emergency Services (add to COP)<br /> Bushfire Connect initiative<br />
  26. 26. Bushfire Connect<br />Community Powered<br />Community Resilience<br />Integrate Crowd Sourced and Official Information<br />
  27. 27.
  28. 28. Citizen Reports<br />SMS<br />Web form<br />Emails<br />Twitter<br />Smartphone<br />
  29. 29. Incident Alerts – OPT IN<br />SMS<br />Email<br />RSS…<br />
  30. 30. 40+ reports submitted<br />700+ SMS alerts sent<br />
  31. 31. http://bushfireconnect.orghttp://bushfireconect.org/admin<br />
  32. 32. Where to from here?<br />Since May 2010<br />‘Live’ site up and running (launched 7 Feb)<br />Volunteer time & $2000 cash<br />Community Engagement (Trials: Eaglehawk, Flowerdale)<br />Very little fire activity!<br />Next steps<br />Get ready for 2011/12 Fire Season<br />Partners & Sponsors<br />All Hazards?<br />
  33. 33. Recap<br />Timely<br />Near real time publishing of reports<br />Relevant<br />Combining official and community reports<br />Tailored<br />Alerts tailored to your needs<br />
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  35. 35. ”<br />We can’t afford to keep working at the speed <br />of government<br />”<br />Los Angeles Fire Department<br />
  36. 36. We are looking for partners!<br />http://bushfireconnect.org<br />Twitter: @bushfireconnect<br />info@bushfireconnect.org<br />Or email me: Maurits.vandervlugt@mercuryps.com.au<br />

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