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• What is an RT? 
• What is an MT? 
• What does “#” mean? 
• What is a Twitter handle? 
• What happens you begin a 
tweet with “@”? 
• What is a DM?
• What is an RT? 
• What is an MT? 
• What does “#” mean? 
• What is a Twitter handle? 
• What happens you begin a 
tweet with “@”? 
• What is a DM?
• What is an RT? 
• What is an MT? 
• What does “#” mean? 
• What is a Twitter handle? 
• What happens you begin a 
tweet with “@”? 
• What is a DM?
• What is an RT? 
• What is an MT? 
• What does “#” mean? 
• What is a Twitter handle? 
• What happens you begin a 
tweet with “@”? 
• What is a DM?
1000 
900 
800 
700 
600 
500 
400 
300 
200 
100 
0 
Pre-Sunday 
Pre-Monday 
Pre-Tuesday 
Pre-Wednesday 
Pre-Thursday 
Pre-Friday 
Pre-Saturday 
Sunday 
Monday 
Tuesday 
Wednesday 
Thursday 
Friday 
Post-Saturday 
Post-Sunday 
Post-Monday 
Post-Tuesday 
Post-Wednesday 
Post-Thursday 
Post-Friday 
# of tweets 
Figure 1: Twitter activity (tweets per day) before, during, and 
after the RSNA Annual Meeting 
2011 
2012 
Hawkins CM, Duszak R, Rawson JV. J Am Coll Radiol. 2013 Oct 17. pii: S1546-1440(13)00438-9. doi: 10.1016/j.jacr.2013.07.015
1000 
900 
800 
700 
600 
500 
400 
300 
200 
100 
0 
Week prior to meeting During the meeting Week after the meeting 
Hawkins CM, Duszak R, Rawson JV. J Am Coll Radiol. 2013 Oct 17. pii: S1546-1440(13)00438-9. doi: 10.1016/j.jacr.2013.07.015 
# of microbloggers 
Figure 2: Number of microbloggers before, during, and after the 
RSNA Annual Meeting 
2011 
2012
• What is an RT? 
• What is an MT? 
• What does “#” mean? 
• What is a Twitter handle? 
• What happens you begin a 
tweet with “@”? 
• What is a DM?
• What is an RT? 
• What is an MT? 
• What does “#” mean? 
• What is a Twitter handle? 
• What happens you begin 
a tweet with “@”? 
• What is a DM?
• What is an RT? 
• What is an MT? 
• What does “#” mean? 
• What is a Twitter handle? 
• What happens you begin a 
tweet with “@”? 
• What is a DM?
Who should I follow? 
What #s should I 
follow?
Who should I 
follow? 
What #s should I 
follow?
Who should I follow? 
@RSNA 
@RadiologyACR 
@ARRS_Radiology 
@SIIM_Tweets 
@RADPAC
Who should I follow? 
@RichDuszak 
@DrGMcGinty 
@Jim_Rawson_MD 
@radhelper 
@GarryChoy 
@nulall 
@rasushrestha 
@MattHawkinsMD 
@TirathPatelMD 
@shadowdoc 
Radiologists
Who should I follow? 
What #s should I 
follow?
What #s should I 
follow? 
#RSNA14 
#JACR (tweetchat 1pm CST Tues 12/2/14) 
#HCLDR (tweetchat every Tues @ 830pm EST) 
#BCSM (breast-cancer social media) 
#HCSM (healthcare social media)
Matt Hawkins, MD 
@MattHawkinsMD 
matt.hawkins@emory.edu

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#RSNA14 Twitter - Social Media 101 - Hawkins

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. • What is an RT? • What is an MT? • What does “#” mean? • What is a Twitter handle? • What happens you begin a tweet with “@”? • What is a DM?
  • 7. • What is an RT? • What is an MT? • What does “#” mean? • What is a Twitter handle? • What happens you begin a tweet with “@”? • What is a DM?
  • 8. • What is an RT? • What is an MT? • What does “#” mean? • What is a Twitter handle? • What happens you begin a tweet with “@”? • What is a DM?
  • 9. • What is an RT? • What is an MT? • What does “#” mean? • What is a Twitter handle? • What happens you begin a tweet with “@”? • What is a DM?
  • 10. 1000 900 800 700 600 500 400 300 200 100 0 Pre-Sunday Pre-Monday Pre-Tuesday Pre-Wednesday Pre-Thursday Pre-Friday Pre-Saturday Sunday Monday Tuesday Wednesday Thursday Friday Post-Saturday Post-Sunday Post-Monday Post-Tuesday Post-Wednesday Post-Thursday Post-Friday # of tweets Figure 1: Twitter activity (tweets per day) before, during, and after the RSNA Annual Meeting 2011 2012 Hawkins CM, Duszak R, Rawson JV. J Am Coll Radiol. 2013 Oct 17. pii: S1546-1440(13)00438-9. doi: 10.1016/j.jacr.2013.07.015
  • 11. 1000 900 800 700 600 500 400 300 200 100 0 Week prior to meeting During the meeting Week after the meeting Hawkins CM, Duszak R, Rawson JV. J Am Coll Radiol. 2013 Oct 17. pii: S1546-1440(13)00438-9. doi: 10.1016/j.jacr.2013.07.015 # of microbloggers Figure 2: Number of microbloggers before, during, and after the RSNA Annual Meeting 2011 2012
  • 12. • What is an RT? • What is an MT? • What does “#” mean? • What is a Twitter handle? • What happens you begin a tweet with “@”? • What is a DM?
  • 13. • What is an RT? • What is an MT? • What does “#” mean? • What is a Twitter handle? • What happens you begin a tweet with “@”? • What is a DM?
  • 14. • What is an RT? • What is an MT? • What does “#” mean? • What is a Twitter handle? • What happens you begin a tweet with “@”? • What is a DM?
  • 15. Who should I follow? What #s should I follow?
  • 16. Who should I follow? What #s should I follow?
  • 17. Who should I follow? @RSNA @RadiologyACR @ARRS_Radiology @SIIM_Tweets @RADPAC
  • 18. Who should I follow? @RichDuszak @DrGMcGinty @Jim_Rawson_MD @radhelper @GarryChoy @nulall @rasushrestha @MattHawkinsMD @TirathPatelMD @shadowdoc Radiologists
  • 19. Who should I follow? What #s should I follow?
  • 20. What #s should I follow? #RSNA14 #JACR (tweetchat 1pm CST Tues 12/2/14) #HCLDR (tweetchat every Tues @ 830pm EST) #BCSM (breast-cancer social media) #HCSM (healthcare social media)
  • 21.
  • 22. Matt Hawkins, MD @MattHawkinsMD matt.hawkins@emory.edu