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Manu's proposal

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Business Proposal and its contents are explained briefly..

Business Proposal and its contents are explained briefly..

Published in: Business, Technology
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  • 1. PROPOSALS 1
  • 2. P ROPOSALS 2 • A special type of analytical report designed to get products, plans or projects accepted by others. • Proposals are an important job related writing because its acceptance of proposals can lead to significant operational improvements, new business, additional jobs & safer working conditions.
  • 3. P ROPOSALS A RE … 3  A persuasive message in which a writer analyzes a problem and recommends a solution.  The problem maybe:  A need for equipment  Services  Research  Plan of action etc…
  • 4. 4  The recommended solution maybe:  Products  Personnel  A business study  A description of work to be performed  Other outcomes  Proposals are common in business.  They must be clear, concise and meet readers expectations
  • 5. T YPES 5 OF P ROPOSALS External Proposals  Submitted to decision makers outside of an organization, such as clients & government agencies.  More formal, often compete for a client’s business, legally binding.  Form the basis of a contract of approval is granted, so they are prepared with extreme care.  Spells out precisely what your company will provide under specific T & C
  • 6. I NTERNAL P ROPOSALS 6  submitted to organization. decision makers  in one’s own Two primary purposes of a proposal is:  to seek approval for a project or course of action (such as revising recruiting procedures, changing the company’s training programmes, reorganizing a department, engaging in a special studies or adopting a more efficient way of doing something)  To request additional resources (such as new or upgraded capital assets, human resources or operating funds.)
  • 7. 7 Solicited Proposals  Prepare in response to a request for proposal.  RFP includes instructions that specify the exact type of work to performed with guidelines on how & when the company wants the work completed.  Writers must provide all the requested information & use the specified format.
  • 8. 8 U NSOLICITED P ROPOSALS  Initiated by organizations attempting to obtain business without a specific invitation from a potential client.  Writer makes the first move.
  • 9. I NFORMAL P ROPOSALS 9  Generally take the form of letters or memos.  Some corporations or government agencies encourage or require proposal writers to submit preproposals.  These are to provide a succinct description of the project.  The funding agency will then either reject the proposal or direct the writer to submit a full proposal.
  • 10. P LANNING P ROPOSAL 10  3 steps:  Analyze – Study the situation and define the problem.  Investigate – Gather primary and secondary information.  Adapt – Establish a good audience relationship and choose the right channel.
  • 11. FORMAT OF PROPOSAL (LONG PROPOSALS) TITLE PAGE LETTER OF TRANSMITTAL EXECUTIVE SUMMARY  TITLE PAGE: TABLE OF CONTENTS INTRODUCTION  Title  Name of person submitting  Submitted to  Date BACKGROUND PROCEDURES EQUIPMENT AND FACILITIES PERSONNEL BUDGET APPENDIXES
  • 12. FORMAT OF PROPOSAL (LONG PROPOSALS) TITLE PAGE LETTER OF TRANSMITTAL EXECUTIVE SUMMARY  LETTER OF TRANSMITTAL: TABLE OF CONTENTS INTRODUCTION  The letter contains information about the particular project, Includes the recipient's address, your address, a salutation and closing BACKGROUND PROCEDURES EQUIPMENT AND FACILITIES PERSONNEL BUDGET APPENDIXES
  • 13. FORMAT OF PROPOSAL (LONG PROPOSALS) TITLE PAGE LETTER OF TRANSMITTAL EXECUTIVE SUMMARY  EXECUTIVE SUMMARY: TABLE OF CONTENTS INTRODUCTION BACKGROUND  Most important  A comprehensive overview  Summarize the objectives  Procedure PROCEDURES EQUIPMENT AND FACILITIES PERSONNEL BUDGET APPENDIXES
  • 14. FORMAT OF PROPOSAL (LONG PROPOSALS) TITLE PAGE LETTER OF TRANSMITTAL EXECUTIVE SUMMARY  TABLE OF CONTENTS: TABLE OF CONTENTS INTRODUCTION BACKGROUND  Main headings with page no.  List of tables  Figures and illustrations PROCEDURES EQUIPMENT AND FACILITIES PERSONNEL BUDGET APPENDIXES
  • 15. FORMAT OF PROPOSAL (LONG PROPOSALS) TITLE PAGE LETTER OF TRANSMITTAL EXECUTIVE SUMMARY  INTRODUCTION:  Purpose  Problem  Scope(what boundaries are you setting to accomplish your objectives) TABLE OF CONTENTS INTRODUCTION BACKGROUND PROCEDURES EQUIPMENT AND FACILITIES PERSONNEL BUDGET APPENDIXES
  • 16. FORMAT OF PROPOSAL (LONG PROPOSALS) TITLE PAGE LETTER OF TRANSMITTAL EXECUTIVE SUMMARY TABLE OF CONTENTS  BACKGROUND: INTRODUCTION BACKGROUND  Previously work completed on identical or related projects PROCEDURES EQUIPMENT AND FACILITIES PERSONNEL BUDGET APPENDIXES
  • 17. FORMAT OF PROPOSAL (LONG PROPOSALS) TITLE PAGE LETTER OF TRANSMITTAL EXECUTIVE SUMMARY  PROCEDURES: TABLE OF CONTENTS INTRODUCTION BACKGROUND  How will you complete the project  Steps PROCEDURES EQUIPMENT AND FACILITIES PERSONNEL BUDGET APPENDIXES
  • 18. FORMAT OF PROPOSAL (LONG PROPOSALS) TITLE PAGE LETTER OF TRANSMITTAL EXECUTIVE SUMMARY  PERSONNEL: TABLE OF CONTENTS INTRODUCTION  Personnel arrangements  The company areas involved  Individual qualifications BACKGROUND PROCEDURES EQUIPMENT AND FACILITIES PERSONNEL BUDGET APPENDIXES
  • 19. FORMAT OF PROPOSAL (LONG PROPOSALS) TITLE PAGE LETTER OF TRANSMITTAL EXECUTIVE SUMMARY  BUDGET: TABLE OF CONTENTS INTRODUCTION BACKGROUND  Tabular form  “Budget justification” paragraph PROCEDURES EQUIPMENT AND FACILITIES PERSONNEL BUDGET APPENDIXES
  • 20. TITLE PAGE LETTER OF TRANSMITTAL EXECUTIVE SUMMARY  APPENDIXES: TABLE OF CONTENTS INTRODUCTION BACKGROUND  References  Tables  Maps, graphs(if any) PROCEDURES EQUIPMENT AND FACILITIES PERSONNEL BUDGET APPENDIXES
  • 21. SHORT PROPOSALS  Form of a memorandum:  To: From: Subject: Date:
  • 22. FORMAT OF PROPOSAL (SHORT PROPOSALS)  In the body of your proposal, avoid writing two or three pages of unbroken text; rather, use headings to indicate the separate sections:
  • 23. FORMAT OF PROPOSAL (SHORT PROPOSALS)  I. Statement of Problem II. Proposed Project and Purpose III. Plan of Activities with Deadlines IV. Evaluation
  • 24. Q UALITIES OF A SUCCESSFUL 24 PROPOSALS  The purpose of the proposal is stated clearly.  The problem or need is understood and defined clearly.  The solution is innovative presented convincingly. and
  • 25. G ETTING F EEDBACKS FROM P ROPOSALS 25  Once you complete and send the proposal to your audience, you will naturally expect a positive response – but not always it will be.  You might get half hearted praised or totally no comments or serious criticisms.  Learn from these experiences.  If no comments given, it is advisable that you politely asked if the report has arrived.
  • 26. CONCLUSION 26 ”People will forget what you said. People will forget what you did. But People will never forget How you made them feel..” ” A proposal should be innovative and presented convincingly”

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