Know More about Google Penguin Update in Simple Steps.

1. GOOGLE PENGUIN
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2. WHAT IS PENGUIN UPDATE?
 Google Penguin is a code name for a Google algorithm update that was first
announced on April 24, 2012. The update is aimed at decreasing search engine
rankings of websites that violate Google’s Webmaster Guidelines by using now
declared black-hat SEO techniques involved in increasing artificially the ranking of
a webpage by manipulating the number of links pointing to the page. Such tactics
are commonly described as link schemes. Unlike PageRank, however, Google has
announced all updates to this algorithm to the public.
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3. A SUMMARY OF PENGUIN RELEASES
 Over time, since the initial launch of the Penguin algorithm in April
2012, Penguin has been improved. This is the fifth update, which
Google calls Penguin 2.1. This is a minor release after the major
Penguin 2.0 update that launched in May 2013.
 Penguin 1.0: April 24, 2012 (impacted around 3.1% of queries)
 Penguin 1.2: May 26, 2012 (impacted less than 0.1%)
 Penguin 1.3: Oct. 5, 2012 (impacted around 0.3% of queries)
 Penguin 2.0: May 22, 2013 (impacted 2.3% of queries)
 Penguin 2.1: Oct. 4, 2013 (impacted around 1% of queries)
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4. EXAMPLES OF PENGUIN BAIT INCLUDE
Penguin’s job, in the most basic sense, is to devalue
manipulative links. It does this to penalize websites that use one
or more of the following tactics that Google has stated are against
the WebmasterGuidelines.
 Paid backlinks
 Low quality backlinks (typically generated using automated tools)
 Large numbers of links with optimized anchor text excessive link
exchanges
 Text advertisements that pass PageRank
 Other types of links listed on the link schemes
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5. WAYS TO KEEP YOUR BUSINESS SAFE FROM
ANGRY PENGUIN
 Identify the offending backlinks
 Remove as many of the offending links as possible
 Disavow the remaining links
 File a reconsideration request
 Execute a quality, strategic content marketing campaign
 Aim for Human Quality
 Don Not Duplicate Information
 Never Purchase Links
 Link Naturally
 Remove Poor Pages
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6. CONCLUSION
Having your website penalized by Google’s Penguin
algorithm can devastating. It can take your website’s traffic
and revenue and make it disappear overnight. One thing for
certain is that Google will continue updating its Penguin
algorithm as it attempts to identify and remove webspam.
The sites that have the right types of inbound links will win
out in the long run, while avoiding penalization. Make sure you
have a long-term plan that includes periodically auditing your
links along with executing a high-quality content marketing
strategy to build relevant links which will support your website
in the rankings. Most importantly, stay away from low-quality
link building tactics that do nothing more than create spam.
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