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Facebook presence of Big 4 Accounting Firms
Divine Systems, LLC, 2547 Boddington Lane, Naperville, IL 60564. Ph:630-862-6115 Email:info@divinesystems.com
Mangal Nagarkar
Divine Systems, LLC
mnagarkar@divinesystems.com
Facebook for Business Promotions
Share basic information about your business
Facebook page is a place where you can briefly describe your
Organization to likely attract other Facebook users and create interest in
what you do.
Share pictures and videos from your business
Facebook lets you upload pictures and videos from your Organization .
Divine Systems, LLC, 2547 Boddington Lane, Naperville, IL 60564. Ph:630-862-6115 Email:info@divinesystems.com
Facebook lets you upload pictures and videos from your Organization .
This can be a powerful way to communicate with potential donors,
allowing them to see your services without having to visit your premises.
Raise awareness and promote positive word-of-mouth
You can increase your profile on Facebook by encouraging existing and
potential viewers to click the 'Like' button on your Facebook page.
Big 4 Accounting firms Facebook Presence
Why 4 Accounting firms
With their sheer size, reputation and worldwide reach means that they
dominate the field of professional services. It is interesting to know how
each have promoted their presence using social medium like Facebook.
Data Extractions
Facebook Graph API is the primary way to get data out of Facebook's
Divine Systems, LLC, 2547 Boddington Lane, Naperville, IL 60564. Ph:630-862-6115 Email:info@divinesystems.com
Facebook Graph API is the primary way to get data out of Facebook's
social graph. It's a low-level HTTP-based API that is used to query data.
Data is extracted from each companies global facebook web pages.
Visualization Tool
Oracle Business Intelligence Enterprise Edition (OBIEE) is used to
transform raw Facebook data into meaningful and useful information for
the purpose of effective operational insights, as well as more tactical
decision-making.
Measure of Effectiveness of Facebook Posts
Number of posts
Divine Systems, LLC, 2547 Boddington Lane, Naperville, IL 60564. Ph:630-862-6115 Email:info@divinesystems.com
Number of posts by year is increasing for all Big 4.
KPMG started great compared to others but lost momentum in last 2
years. EY’s presence is continuously growing.
Measure of Effectiveness of Facebook Posts
Number of Reactions per Post by Types
Divine Systems, LLC, 2547 Boddington Lane, Naperville, IL 60564. Ph:630-862-6115 Email:info@divinesystems.com
Photos and Videos are more popular for all Big4. Links are more popular
for PWC Facebook.
Measure of Effectiveness of Facebook Posts
Number of Reactions per Post
Divine Systems, LLC, 2547 Boddington Lane, Naperville, IL 60564. Ph:630-862-6115 Email:info@divinesystems.com
Overall PWC posts are more popular followed by EY.

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Big4 Accounting firms facebook posts comparision

  • 1. Facebook presence of Big 4 Accounting Firms Divine Systems, LLC, 2547 Boddington Lane, Naperville, IL 60564. Ph:630-862-6115 Email:info@divinesystems.com Mangal Nagarkar Divine Systems, LLC mnagarkar@divinesystems.com
  • 2. Facebook for Business Promotions Share basic information about your business Facebook page is a place where you can briefly describe your Organization to likely attract other Facebook users and create interest in what you do. Share pictures and videos from your business Facebook lets you upload pictures and videos from your Organization . Divine Systems, LLC, 2547 Boddington Lane, Naperville, IL 60564. Ph:630-862-6115 Email:info@divinesystems.com Facebook lets you upload pictures and videos from your Organization . This can be a powerful way to communicate with potential donors, allowing them to see your services without having to visit your premises. Raise awareness and promote positive word-of-mouth You can increase your profile on Facebook by encouraging existing and potential viewers to click the 'Like' button on your Facebook page.
  • 3. Big 4 Accounting firms Facebook Presence Why 4 Accounting firms With their sheer size, reputation and worldwide reach means that they dominate the field of professional services. It is interesting to know how each have promoted their presence using social medium like Facebook. Data Extractions Facebook Graph API is the primary way to get data out of Facebook's Divine Systems, LLC, 2547 Boddington Lane, Naperville, IL 60564. Ph:630-862-6115 Email:info@divinesystems.com Facebook Graph API is the primary way to get data out of Facebook's social graph. It's a low-level HTTP-based API that is used to query data. Data is extracted from each companies global facebook web pages. Visualization Tool Oracle Business Intelligence Enterprise Edition (OBIEE) is used to transform raw Facebook data into meaningful and useful information for the purpose of effective operational insights, as well as more tactical decision-making.
  • 4. Measure of Effectiveness of Facebook Posts Number of posts Divine Systems, LLC, 2547 Boddington Lane, Naperville, IL 60564. Ph:630-862-6115 Email:info@divinesystems.com Number of posts by year is increasing for all Big 4. KPMG started great compared to others but lost momentum in last 2 years. EY’s presence is continuously growing.
  • 5. Measure of Effectiveness of Facebook Posts Number of Reactions per Post by Types Divine Systems, LLC, 2547 Boddington Lane, Naperville, IL 60564. Ph:630-862-6115 Email:info@divinesystems.com Photos and Videos are more popular for all Big4. Links are more popular for PWC Facebook.
  • 6. Measure of Effectiveness of Facebook Posts Number of Reactions per Post Divine Systems, LLC, 2547 Boddington Lane, Naperville, IL 60564. Ph:630-862-6115 Email:info@divinesystems.com Overall PWC posts are more popular followed by EY.