2015 Mayo Clinic Center for Social Media Florida

1. Video Best Practices

2. 5 Things You Will Learn
1) Why shoot video
2) Shooting quality
3) Which equipment to use
4) No vertical video
5) Editing and publishing

3. ©2011 MFMER | slide-3
Top result
Video is 3rd result!!
Educating
patients
about new
procedures/
treatment.

6. Your Messages are Portable!

9. Stats on Bionic Eye video

11. Ok, I get it.
Video is cool.
Now what?

12. 6 Things to Check
Before Recording
1) Lighting
2) Color balance
3) Exposure
4) Audio
5) Focus
6) Framing

19. 6 Things to Check
Before Recording
1) Lighting
2) Color balance
3) Exposure
4) Audio
5) Focus
6) Framing

20. You want balance.

22. Science says so.

28. Equipment to Use?
1) Smartphones – great!
2) Point-and-shoots – huh?
3) SLR cameras – cool.
4) Consumer video cameras – gone!
Add-ons for your smartphone are key.

29. Tripods are great. But…

32. Add a Microphone, Please.

37. #1 tip
Stand an arm away from
their face.

43. YouTube Doesn’t Like Vertical Video

46. Live Streaming From Mobile…
Meerkat vs. Periscope

47. @MayoClinic is on Periscope!

51. Where to publish video?

52. Shoot and Publish On-The-Go

54. Software for Editing
For Mac:
 Apple Final Cut X
 Apple iMovie
 Adobe Premier Pro
For Windows:
 Adobe Premier Pro
 Windows Movie Maker
For Mobile:
 YouTube Capture (iOS)
 iMovie (iOS)
 Video Maker Pro (Android)

55. Questions before you shoot
your video today?