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Social Media at Mayo Clinic: How Volunteers can get Involved

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Social Media at Mayo Clinic: How Volunteers can get Involved Makala Johnson (@MakalaJohnson) Mayo Clinic Center for Social Media Associate September 25, 2012
Agenda • A Broader Historical Perspective • Mayo Clinic’s Social Media Experience • Case Studies • Questions
1994 – The Today Show
A Broader Historical Perspective
Mayo Clinic and Word of Mouth
Sources of Information Influencing Preference for Mayo Clinic
The Internet merely amplifies word of mouth.
Social media is inevitable. If you don’t create your online presence, someone else will or maybe already has.
Implication • You already have most of the risks... why not also get some of the benefits from these powerful tools?
Employee Guidelines
Applying social media in health care isn’t just inevitable: it’s the right thing to do in the interest of patients. -Lee Aase (Director)
Mayo Clinic’s Social Media Experience
Center for Social Media • Mission: Lead the social media revolution in health care, contributing to health and well-being for people everywhere. socialmedia.mayoclinic.org • Social Media Health Network (SMHN) network.socialmedia.mayoclinic.org Over 125 member organizations
Mayo Clinic Medical Edge Syndicated News Media Resources
First Foray in New Media • Existing Medical Edge radio mp3s • Launched 2005; downloads up 8,217% Oct vs. Aug
Step 2: More, Longer Podcasts
Involuntary Social Network Presence: MySpace.com/MayoClinic
Facebook
Experts Available to Chat
Settings (Upper-right)
YouTube
Unique Myelofibrosis Patients
The Cowans • Alerted to interesting video of elderly couple playing piano in Gonda atrium • Video had been seen 1,005 times in six preceding months since upload • Embedded in Sharing Mayo Clinic, posted to Facebook, Tweeted on 4/7/09 • http://www.youtube.com/watch?v=RI- l0tK8Ok0
The next day = April 8
May 10
May 15
May 26
May 26, 2009: Live in Studio Good Morning America
Results to Date • More than 8.3 million views on YouTube • From 200 views/month to 5,000 views/hour • National TV coverage in U.S. and Japan
Twitter
Online Ideation Chat: #POTF
Newsblog
Don’t just pitch the media. Be the media.
Sharing Mayo Clinic blog
Connect.MayoClinic.org
Connecting the Dots: Case Study #1
Discovery by Richard Berger, M.D., Ph.D. (Dean, Mayo School of CME): Ulnotriquetral (UT) Ligament Split Tear
Connecting the Dots: Case Study #2
Questions? Email: johnson.makala@mayo.edu Twitter: @MakalaJohnson SocialMedia.MayoClinic.org

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Editor's Notes

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