7. Creative sessions, workshops The use of heuristic techniques, applied to the development of products, services and advertising campaigns (ADV Test) Valid integration between specialists and consumers.
8. Qualitative research (focus groups and in-depth) The exciting participation of the interviewees is fundamentally important for the success of the focus groups, to render their contribution dynamic, precise and perceptively constructive.
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12. C.A.T.I. (Computer Assisted Telephone interview) A clear definition of roles and responsibilities, a transparent management of the steps of the project, a constant monitoring on the activities, a sharing of intermediate output and performance index, let the partnership of the two Companies be winning in many international projects.
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14. Panels This exclusive, proprietary market research sample resource includes each consumer’s vehicle fleet by brand, nameplate, transaction type and purchase intention timing for two vehicles within their household. It serves as an excellent source for targeted sample and is projectable to the Indian population. This specialty panel is a subset of the Regional Transport Office database and is used to conduct some of today’s most advanced market research.
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