Prelims of Kant get Marx 2.0: a general politics quiz
A project on business to business marketing
2. Introduction to company
Four Brothers is registered with MoD
(Ministry of Defense - Pakistan) and
other related organizations as
approved consultant, agent and
supplier.
Here they engage with customers
from thought process and provide
continuous support resulting in
optimal, need-based solutions.
3. What is the key to your success
?
Standing out with principals right from
initial proposal to successful project
completion.
A team highly skilled administrative
team and IT experts
A team which has a dedicated support
has been translated into successful
track record of various projects.
From a local solution provider in 1998,
4. How was journey to the
success ?
The company has evolved into a
well-known name representing global
defense industry.
The credit goes to a very strong and
highly professional team of retired,
Senior and mid-level officers of armed
forces supported by a highly skilled
administrative team and IT experts.
5. Sucess
Providing all possible support in an
efficient and effective manner.
Providing customers with up graded
and modern solutions to meet the
latest standards and challenges.
7. What is the Selling
Process??
Step 1 PPRA(A Regulatory Body)
The Public Procurement Regulatory Authority is an
autonomous body
○ It’s responsibility includes prescribing regulations and
procedures public procurements by Federal
Government owned public sector organizations
○ To improve governance, management, transparency,
accountability and quality of public procurement of
goods, works and services.
All tenders are according to the standards of PPRA
and the service provider needs to be in accordance
to the rules prescribed .
8. Steps
Step 2 Distributed Financial Power
The Authority to buy products is divided
according to there official ranks.
Step 3 Bid submission
There are two main things involved in bid
submission first thing is the Earnest which
totally refundable other are PPRA regulations
9. Step 4 Technical Description
The quotation for technical requirements is
examined prior to any other aspects and all
the bidders which do not complete these
aspects are rejected.
Step 5 Financial Bids
The remaining bidders are brought to table
and each bid is opened the one with least
quotation is accepted .
10. Steps
Step 6 Final Selection
Contracts are sighed in this process
payment process is discussed .In case of
advance pavement Bank guarantees or
Letter of credit is used for delivery in
advance
Step 7 Delivery
Physical delivery of goods or services
Step 8 Feedback
Feedback on quality and after sale services
11. What Marketing Strategies do
you use?
Meeting Technical Requirements.
The technical requirements of the bid must
be exactly according to the tender and
additional information can also be obtained
like logistics, Freight etc any short coming.
Cost Leadership.
The cost should be least else the bid is lost
all the operations should in accordance to it.
There is a lot of competition and no place for
runners up in the real world.
12. Marketing Strategies
Differentiation Strategy.
It not only about selling. It is about providing
extensive local support to there partners,
covering technical, logistical and administrative
solutions.
Going beyond great lengths for customers in
order to exactly meet their logistical
requirements to enable utilization of platforms
and systems with optimum efficiency.
Trust Building.
Building trust is the key to get bids and it comes with
consistent value addition
13. What challenges do you face as an
industrial seller as compared to
consumer seller?
In the consumer market the
consumer/costumer has less options
due to purchasing of small quantities
As an industrial buyer, Government has
many options to buy products in bulk
quantity from multiple suppliers
Worldwide.
14. The major challenge to industrial sellers
is Price competitiveness as compared to
foreign competitors.
Three things are killing the industry,
1. Availability of Electricity
2. Electricity rates
3. Taxation system
What challenges do you face as
an industrial seller as compared
to consumer seller?
15. How do you deal with new
task?
The requirements are sent to R&D for
model testing (Testing the design of a
product).
After testing complete model is
developed.
From here model is sent to the
engineering department.
16. Once a product is manufactured the
development cost can be divided in
different ways.
1. Additional development cost.
2. Development cost is a part of first batch
(lot)
3. Cost is divided between the manufacturer
and the distributer.
How do you deal with new task
17. How to deal with project which
involves large capital investment??
Government demands Pre qualification
report. (P.Q.R only demands when large
amount of capital is involved)
And the companies which can pay the
earnest money and have the capabilities
to accomplish such projects are short
listed.
18. All other companies are disqualified.
Pre qualification report actually tells
complete profile of the company. Like,
○ Resources & capabilities .
Technological competencies
Human Resource
Any other competencies required
○ Past performances
Whether the companies have delivered in past what
they have promised
19. What is the role of technical
,educational & financial institutes in
your environment.
Environment
Education/Tech inst
Service/
Goods provider
Financial
Institutes
Buyer Organization(Govt)