Think Like A Rockstar

Think Like a Rockstar: How to Build Fans and Community Around Your Social Media Efforts! Pic via Flickr user http://www.flickr.com/photos/m0n5t3r// Mack Collier - Social Media Strategist http://mackcollier.com Twitter - @MackCollier email - mack.collier@gmail.com

Why Do Rockstars Have ‘Fans’ and Companies Have ‘Customers’?

Most important marketing objective for US marketers? Acquiring new customers http://www.marketingprofs.com/charts/2010/3815/customer-acquisition-top-marketing-priority Top goal for US marketers? Acquiring new customers

It costs 6-7 times more to acquire 1 new customer than to retain an existing one Source: http://www.flowtown.com/blog/the-value-of-an-existing-customer?display=wide

Evangelists spend
13% more than
the average
customer
and refer
business equal to
45% of the money
they spend!
Source: Satmetrix http://www.flickr.com/photos/loudtiger/

Marketing Focus
Companies
Acquiring new customers
(Cost 6-7 times cost to retain existing customer)
Rockstars
Connecting with fans
(Spend 13% more than existing customer, refer business equal to 45% of money they spend)

Why Do Rockstars Have ‘Fans’ and Companies Have ‘Customers’?

4 Reasons

http://www.flickr.com/photos/anirudhkoul/ 1 – Rockstars are fans themselves

http://www.flickr.com/photos/peterj1977/ http://www.flickr.com/photos/katewilliams94/

http://www.flickr.com/photos/kk / " Suing music fans is not the solution , it's the problem” Terry McBride, CEO Nettwerk Music

I work with these people to create quality content that we hope connects with our readers and helps underscore the fact that the people behind the products at Graco are on the same journey our consumers are on or are headed on. -Lindsay Lebresco, Graco’s Social Media Manager

18 months after the blog’s launch, online mentions had almost doubled … … and positive mentions had increased from 68% to 83%

2 – Rockstars look for ways to shift control to fans http://www.flickr.com/photos/bakameh/

3 – Rockstars find the ‘Bigger Idea’

“ I wanted a video that wasn’t about me and wasn’t preachy, but one that would help shine a light on the tragedy and turmoil in the world and also show the beauty and strength of the human spirit .” Sarah McLachlan

4 – Rockstars embrace their fans

“ There was an energy in the room, it was like a power plant! You could have hooked ‘em up and fed the world with power for the next 10 years!” - Gene Beley

“ the craziness with Mentos ... doesn't fit with the brand personality" of Diet Coke

“ We’re tickled pink by it” Mentos valued the online buzz as worth $10 Million Mentos sales jumped 20% and were still up 15% by the end of 2009

“ Victory in marketing doesn’t happen when you sell something, but when you cultivate advocates for your brand ” Steve Knox, CEO of Tremors, P&G’s Word of Mouth Unit http://www.flickr.com/photos/hyku/

“ Create something amazing… … … for the people that love you.”

http://www.ritholtz.com	3239
http://mackcollier.com	997
http://paper.li	839
http://www.mohandas.in	801
http://www.servantofchaos.com	596
http://www.mackcollier.com	294
http://www.conseilsmarketing.fr	279
http://servantofchaos.typepad.com	194
http://www.siggyvolgt.nl	75
http://www.business2community.com	69
http://www.stonepower.fr	52
http://feeds.feedburner.com	51
http://retailomania.blogspot.com	41
http://us-w1.rockmelt.com	35
http://www.twylah.com	28
http://www.conseilsmarketing.com	24
http://etterutdanningikt.wikispaces.com	20
http://thecustomercollective.com	20
http://localhost	18
http://rbarnes.com	12
http://dashboard.bloglines.com	11
http://blog.websourcing.fr	10
http://twitter.com	8
http://mail.a-dtechnologies.com	8
http://wyld-about-investing.blogspot.com	6
http://www.paperblog.fr	6
http://retailomania.blogspot.se	5
http://tweetedtimes.com	5
http://www.sportsrevolution.co.uk	5
http://translate.googleusercontent.com	5
http://trunk.ly	4
http://feeds2.feedburner.com	4
http://servantofchaos.com	4
http://a0.twimg.com	3
http://a0.twimg.com	3
http://wyld-about-technology.blogspot.com	3
http://blogstuff.collected.info	3
http://www.netvibes.com	3
http://empireodellostile.wordpress.com	3
http://feedproxy.google.com	3
https://twitter.com	3
http://it307.wikispaces.com	3
http://webcache.googleusercontent.com	2
http://www.josephcp.com	1
http://rdbcci:8100	1
http://www.trunk.ly	1
http://www.stockmarketblogstoday.com	1
http://eventfizz.com	1
http://mailreview.wellsfargo.com	1
http://uploadcinema:8000	1
http://bluenationblog.com	1

Think Like A Rockstar

by Mack Collier

Accessibility

Categories

Upload Details

Usage Rights

71 Embeds 7,822

Statistics

Think Like A Rockstar Presentation Transcript