Companies are hiring. Quality candidates are in short supply. With an improving economy, companies demand “best in class” talent. Find out how the rules are changing in favor of the candidates.
Discover the latest hiring trends and specifics for marketing and communications from executive recruiter, Lynn Hazan of Lynn Hazan & Associates. Hazan will review how big data, analytics, digital, innovation, technology and demographics affect career opportunities. She will discuss what’s hot and trending with regard to corporate, agency and entrepreneurial companies, and the ever-changing job market. Hear why work is no longer just a “place” and how free lancers can monetize their talent.
Learn how tracking a recruiter’s activity gives you a front row seat on emerging jobs and how to position yourself as the candidate of choice.
2. The Year of the Horse
Starts
January 31, 2014 and lasts until February
18, 2015
Last Year of the Horse took place in 2002
Fortunate
year that brings luck and good things
3. The “New Normal” - Job Market
V - Volatile
U - Uncertain
C - Complex
A - Ambiguous
Derived from military vocabulary in the 1990’s
4. Antidote to “New Normal”
V - Vision
U - Understanding
C - Clarity
A - Agility
QuickTime™ and a
decompressor
are needed to see this picture.
A new way of thinking!
5. Economic Outlook 2014
Chicago
= 2.9% growth, lower than
national average
Job growth expected to increase by 1.5%
(1.75% nationally)
Personal income growth = 6% (on par with
national average)
Unemployment rate in Chicago down to 6.5%
(from 7.44% in 2013)
From Crain’s Chicago Business, January 6, 2014
6. Chicago 2014
Home
sales UP
Shortage of new homes
Remodeling/Rehab products and services UP
Foreclosures down
Manufacturing
industry growth
Demand trickle down - raw materials providers
QuickTime™ and a
decompressor
are needed to see this picture.
QuickTime™ and a
decompressor
are needed to see this picture.
QuickTime™ and a
decompressor
are needed to see this picture.
7. Overview of Industry Trends
Big
Data
Dynamic
Pricing
S.T.E.M.
Social
Media
Tech/Mobile
Freelance
Work
8. A Survey
What do YOU do first thing in the morning?
QuickTime™ and a
decompressor
are needed to see this picture.
9. Patterns of Behavior
Candidates
& Companies behave in certain
manner
Recognize patterns, make them work for you
Create competitive advantage
QuickTime™ and a
decompressor
are needed to see this picture.
10. Big Data
QuickTime™ and a
decompressor
are needed to see this picture.
Predict what people
want ahead of time
Amazon, Facebook
Enterprises expected to
spend average of $8M
on Big Data in 2014
Privacy issues?
Target credit card
scam
From http://www.forbes.com/sites/louiscolumbus/2014/01/12/2014-the-year-big-data-adoption-goesmainstream-in-the-enterprise/
11. The Three Vs of Big Data
Volume
Size/amount generated
Variety
QuickTime™ and a
decompressor
are needed to see this picture.
Range of formats
Velocity
Rate at which data is
produced
13. Dynamic Pricing
Market
trends stay relevant
Companies
compete on fair
playing field, adjust
prices - online and
in-store
Uber, Best Buy
QuickTime™ and a
decompressor
are needed to see this picture.
From http://www.zdnet.com/the-future-of-retail-is-dynamic-pricing-so-why-cant-we-get-it-right7000021444/
14. Science, Technology, Engineering,
Mathematics (S.T.E.M.)
Increased investment in
science and math careers =
more middle class jobs
From
50% of STEM jobs are
available to people
without a four year
degree
Growth rate = 3x faster than
non-STEM jobs (17% growth
in 2014)
http://www.usatoday.com/story/opinion/2014/01/10/engineerin
g-mathematics-stem-gillibrand-kennedy-column/4361837/
QuickTime™ and a
decompressor
are needed to see this picture.
15. Analytics
Integral
to ALL jobs
Tools make it
easier to decipher
data
QuickTime™ and a
decompressor
are needed to see this picture.
Marketers
on
Google Analytics
16. Social Media
Hot SM Jobs for 2014
(frombrazencareerist.com)
1.SEO Specialist
2. Social Media Strategist
3. Online Community Manager
4. Social Media Marketing
Manager
5. Social Media Marketing
Coordinator
6. Blogger/SM Copywriter
LH&A’s SM Jobs
(from lhazan.com)
Social Media
Specialist/Community
Manager
Global Digital Architect
Copywriter
Marketing Manager
Web Analytics (SEO)
Specialist
17. Tech/Mobile
QuickTime™ and a
decompressor
are needed to see this picture.
Coming
Drones as delivery
system
Wearable tech (smart
watches, Google glass)
3D printing pen
20% growth of tablet
industry (forbes.com)
QuickTime™ and a
decompressor
are needed to see this picture.
Going
Plasma TVs (Panasonic
to discontinue)
MP3 players (driven out
by smartphones and
tablets)
Hard disk drives
From http://www.foxnews.com/tech/2014/01/11/2014-what-coming-and-what-going/
18. Ever-changing Technology
Transportation
ZipCars, Divvy Bikes
“Smart”
Homes
Google’s buyout of
Nest
QuickTime™ and a
decompressor
are needed to see this picture.
QuickTime™ and a
decompressor
are needed to see this picture.
QuickTime™ and a
decompressor
are needed to see this picture.
19. Freelance Work
Contract-to-hire
positions - wait and see attitude
(Obamacare)
Recent college grads get foot in door
“By 2020, more than 40% (of the workforce)
will be freelancers or contractors”
(Crain’s Chicago Business, 2014)
QuickTime™ and a
decompressor
are needed to see this picture.
20. Generation Z - Their Impact on the
Job Market
Born 1990 - 2010
Consume media online
more than offline
Social network oriented
Shift in the way products
will be marketed
“Authentic experience”
From Marketing News, December 2013
QuickTime™ and a
decompressor
are needed to see this picture.
24. Boomers in the Workforce
60
is the new 40
Anticipated brain drain
Delay retirement
Consulting/freelancing
Re-invent work after
retirement
Healthcare = best field for
workers 50 +
AARP - Best Employers for
workers over 50
26. Welcome to New Era @ Work
Multi-generational
(must work together
in real time and
virtual)
Technology enhanced
Reverse mentoring
27. Welcome to the New Workplace
Entire
staff not always at
office at same time.
Employers more flexible;
adapt to changing
employee needs.
Companies offer flex-time,
work from home options,
and/or alternative tracks for
career advancement.
28. The Importance of Continuing Education
Must-have
in a
competitive market
Best candidates
reinvent themselves,
stay educated, and
up-to-date on new
technology. Ex:
Search Engine
Marketing (SEM)
29. Change in the Role of the Recruiter
Relationship
management
Managing longterm relationships
PROactive
sourcing
See trends ahead
of time
QuickTime™ and a
decompressor
are needed to see this picture.
Sneak previews of
emerging growth
Seek
out
candidates 1 on 1
vs. “post and pray”
30. What’s Happening at LH&A
Entering
29th year as
recruiter; 15 as LH&A
Content among top
4% viewed on
Slideshare
Consistently quoted in
top Chicago and
national publications!
Intern Reunion 2014
31. 2013 Filled Jobs at LH&A
Global Brand Director
Digital Media Strategist
Marketing Manager
PR Account Exec
Senior VP Innovation/Business
Leadership
Marketing Coordinator
Senior Marketing Manager
Marketing Analyst
Social Media Expert
Social Media Manager
Manager - Email Marketing
QuickTime™ and a
decompressor
are needed to see this picture.
32. Current Needs - LH&A
QuickTime™ and a
decompressor
are needed to see this picture.
• Designer - Corporate
• Event Manager
• Sales Account Exec
• Marketing Manager Real Estate
• VP Innovation and
Engagement
• Director - Qualitative
Research
33. Clients Seek 21st Century Skills
Creativity & Innovation
Critical Thinking & Problem
Solving
Communication &
Collaboration
Productivity & accountability
Leadership & Responsibility
Technology Literacy
Flexibility & Adaptability
Initiative & Self Direction
Social & Cross Cultural
Skills
Social media literacy
34. Must have skills for Candidates at
LH&A
Writing
Analytic
and
Quantitative
Social Media & digital
skills
Collaborative work
styles
Industry specific
experience
Strategy
and tactics
Biz Development
Managing clients,
supervisory skills
Foreign Language
skills
How do you compare?
35. What Candidates Seek in Employers
Stability
Engagement
Learn
Tech
Community
Feel
appreciated
Let them teach
Opportunity to use
social media
What are YOU seeking in an employer?
37. Trend Blog/Resources
Trendwatching.com
Futurist:
David Houle’s blog for hot tips:
Evolutionshift.com
http://davidhoule.com/forecasts/
Marketingcharts.com
McKinsey Global Institute Publications
Did you know 6.0 (on YouTube)
38. A Quick Glance - 2014
QuickTime™ and a
decompressor
are needed to see this picture.
Press:Here TV Trend
Watch 2014
7 Consumer Trends
to Run With in 2014
(Trendwatching.com)
39. Find Lynn Hazan & Associates
Twitter: lynnhazan
Linkedin: Lynn Hazan
Facebook: Lynn Hazan
SlideShare: Lynn Hazan
EzineArticles: Lynn Hazan
Vine: Lynn Hazan
#MyLHAstory
55 E Washington St
Suite 715
Chicago, IL 60602
312-863-5401
Lynn@lhazan.com
www.lhazan.com
QuickTime™ and a
decompressor
are needed to see this picture.
QuickTime™ and a
decompressor
are needed to see this picture.
Editor's Notes
Living in VUCA times
Derived from military vocabulary in the 1990’s