My Business Is On Twitter.Now What

Agenda •  You Joined Twitter….Why Exactly? •  Setting Goals & Metrics •  Jumping In: Best Practices •  Tricks of the Trade: Twitter Apps, Hashtags, Memes, Directories & More •  Re-assessing •  Questions? Social Media for Sustainable Brands™ © 2009 4GreenPs

Top 10 Reasons for Tweeting 1.  Everyone is doing it! Don’t I have to? 2.  It seems like fun, and since I’m a bit bored right now, I’ll join! 3.  I want to jazz up my marketing. 4.  I think social media is the way of the future and I need to understand how it might apply to my business. 5.  I understand you can “connect with customer communities.” I want to do that. I want to be closer to my customers. 6.  I want to use it as a customer service tool. 7.  I want to connect with the media. 8.  My competitors are all doing it, and I want to understand what they are doing. 9.  I want to monitor what others are saying about me, so I’m not caught by surprise. 10.  I want to use it as means of driving people to my blog, website, or other clickable content. Social Media for Sustainable Brands™ © 2009 4GreenPs

The Effect… Think about how Twitter could help you reach your goals:  Improved Customer Satisfaction  Increased Sales through special Twitter promotions  Driving customer visits to retail locations What is  Brand monitoring important to your business? Social Media for Sustainable Brands™ © 2009 4GreenPs

LISTEN BEFORE YOU LEAP…. Top 10 Best Practices Listen before you leap. Follow competitors, industry  leaders, major customers, targets, analysts, media, etc…but don’t do it via your main account… Examine relevant accounts in your market sector.  Who is using Twitter effectively? Why? How? Can you adapt their best practices for your own use? What are they neglecting? Social Media for Sustainable Brands™ © 2009 4GreenPs

Put your best tweets forward! Be careful about assigning your “newbies” or “interns” to your  Twitter account. Assign your best brand ambassadors to tweet conversationally. Think about a separate account for the Founder/ CEO. Use interns to send news feed links via a corporate account. Check your @messages at  least 2 – 3x daily, more around special events, critical times. Look at your home page  and review Twitter trending topics every time you log in. Social Media for Sustainable Brands™ © 2009 4GreenPs

“Netiquette” If there are no RTs or @ messages  in your stream, you’re not practicing good Twitter netiquette. Engage and be helpful.  Don’t push. Skip the auto-DMs to new followers, Skip the auto-follow bots. Follow back generously. Don’t buy followers. Social Media for Sustainable Brands™ © 2009 4GreenPs

Jumping In: Almost to the TOP Consider multiple accounts  carefully. Lots of pros/ cons. Remember there are lots  of Tweeters on Twitter because….well, they don’t know why!!! Ignore the “social media  experts/pundits” RULES. Revisit your business goals as they apply to Twitter. Are you advancing them? When all else fails, what would Grandma say? Social Media for Sustainable Brands™ © 2009 4GreenPs

Case Studies: Effective Corporate Use of Twitter  Improved Customer Satisfaction  Increased Sales through special Twitter promotions  Driving customer visits to retail locations  Brand monitoring Don’t count on Twitter sales unless you have Dell’s resources! Social Media for Sustainable Brands™ © 2009 4GreenPs

Case Studies: Twitter & Customer Satisfaction The Effect… Reversing a Negative Reputation “It has changed the culture of our company.” CEO, Brian Roberts Web 2.0 Summit, October 20, 2009  Social Media for Sustainable Brands™ © 2009 4GreenPs

Case Studies: Twitter & Increasing Sales The Effect…One of 36 Accounts!  2/09 – Introduces exclusive deals on Twitter  6/09 – Announces $3 million in revenue since ’07 text Social Media for Sustainable Brands™ © 2009 4GreenPs

Tricks of the Trade 1.  The power of Twitter is amplified with 3rd party apps (desktop & mobile). Enabling advance scheduling of tweets, groups, and more. For desktop use, my fave is hootsuite. 2.  Make sure you buy a phone that works well w/Twitter. Test it. 3.  When you find your community, you will find their fave memes. Pay attention to trending topics: #FF, #musicmonday, #wirelesswednesday, #ecomonday, #waterwednesday, etc. 4.  Conference hashtags – you don’t need to be there to jump in! 5.  Party! Twitter parties, chats, sitewarmings are hot! #gno 6.  Visit What’s the Hashtag? 7.  Search.twitter.com is powerful. Visit often. 8.  Find your community with hashtags #dc #green #MoCo 9.  Twitpic – a picture is worth 140 characters 10.  Join the most useful directories: wefollow.com, twibes, twellow 11.  Include your twitter handle on business cards, email sig lines, etc. Social Media for Sustainable Brands™ © 2009 4GreenPs

FINDING the TIME… If you have 5 minutes a day …you don’t have enough time to launch a successful Twitter campaign. You need at least one hour per day to manage an effective Twitter presence; more at launch. Social Media for Sustainable Brands™ © 2009 4GreenPs

Reassessing 1.  Revisit your business goals and your Twitter goals. What is happening? 2.  How can you fine tune? 3.  Be aware that Twitter can be addictive…make sure you are reaching your goals, monitoring and reassessing. Social Media for Sustainable Brands™ © 2009 4GreenPs

Please Join Us at Our Next Webinar! •  Choosing the Right Social Media Tools For My Green Business. •  Wednesday, November 18th •  Noon EST •  Register here: •  http://eco-coach.com/eventsWebinars.html Social Media for Sustainable Brands™ © 2009 4GreenPs

Thank You! Anca Novacovici Lynn Anne Miller President Founder Eco-Coach 4GreenPs www.eco-coach.com www.linkedin.com/ 571-275-7700 in/lynnannemiller info@eco-coach.com 301-986-1413 lynn@4greenps.com Social Media for Sustainable Brands™ © 2009 4GreenPs

My Business Is On Twitter.Now What

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