The document summarizes the opening title sequence of the 1961 film "Breakfast at Tiffany's". It explains that the production company name is shown first to acknowledge their role in making the film. The main actors Audrey Hepburn and George Peppard are next to leverage their star power. Subsequent titles include the producer, supporting actors like Patricia Neal shown individually for her fame, and lesser-known actors. Crew members with non-visible roles like set decoration are listed at the end. Famous songs like "Moonriver" and composer Henry Mancini aim to attract audiences. The producer, director, and main stars' names remain last to leave a lasting impression.

1. Film Opening TitlesBreakfast At Tiffany’s
By Lucy Johnson

2. The Production Company
The first image shown is the production company; this indicates that this is important
because without a production company, there wouldn’t be a film.

3. The first and second names that appear are ‘Audrey Hepburn’ and ‘George Peppard’.
This is because Audrey Hepburn is the main character in the film and George Peppard
plays the second biggest role.

4. The title of the film comes after the production company and two main actors. This is
because the actors have ‘star power’, drawing the audience into the famous well
known actors, more than the name of the film.

5. After the titles of the film, the next piece of writing to appear is the producer’s name.
The producers are the people who take overall responsibility for the production and
planning of the whole film, so they are very important people.

6. • Names of people who co-star in the film appear next; Patricia Neal appears by
herself on screen because she is a more well known actress and has a more
important role in the film.
• The next frame shows three names on the screen, these actors are less important
than Patricia Neal and also have a lesser role in the film.

7. The next names are just other actors in
the film- they may not necessarily be
known to the audience, but they are still
in the film and have small roles.
The last actors name that appears on
the screen is Mickey Rooney as “Mr.
Yunioshi’. His name is shown last
because ‘Mr Yunioshi’ is a main
character and is important so his
name is shown separately so people
remember it.

8. The next shot shows a long list of
names and what their job was in
the film. These are the people that
the audience don’t see or
particularly care about, but they are
still very important to the making
of the film e.g. Set Decoration
The next shot is similar to the
last, although at the bottom it
has copyright logos.

9. The next two shots are about the music; the name of a very famous song ‘Moonriver’
that was written for the film is included in the titles. This has audience appeal, as
people may like the song or the singer, so want to watch the film. The next shot is
the music, and just one name is shown. Henry Mancini produces the music for
‘Breakfast At Tiffany’s’ and he also sung ‘Moonriver’, so he was well known, also
creating audience appeal.

10. The last three shots are essentially the most
important. The producers and director are
shown last so that their names is the last
that the audience see; so it stays in their
mind.

11. • How do the titles link to the genre of the film?
•
•
•
•
•
•
The font and the colour of the font both are very smart.
Genre: Comedy, Drama, Romance
There aren’t any characters that are actually introduced within the opening
titles, apart from Mr Yunioshi, but still the audience doesn’t see the character, only
his character name is shown.
From the opening titles you can begin to tell what type of film it is going to be.
Although we only see Audrey Hepburn, from the clothes she’s wearing and the way
she’s walking the audience can tell that she is smart and posh. Because she’s the
only character shown, we know that the main character in film is her.
The target audience would be woman, ranging from 20-60.
The audience appeals would be the famous actors e.g. Audrey Hepburn. Also the
song ‘Moonriver’