Schibsted and Media Innovations Across Borders
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Schibsted and Media Innovations Across Borders

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Presentation held for international media students at Oslo and Akershus University College.

Presentation held for international media students at Oslo and Akershus University College.

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  • 1. MEDIA INNOVATIONS ACROSS BORDERS Louise Vad Digital Communications Specialist @louisedigital/ www.louisedigital.com
  • 2. AGENDA Who’s Schibsted? Going digital Innovation MORE than a job
  • 3. Who’s Schibsted?
  • 4. Global Media Group 100+ companies 5 continents Reaching more than 100 billion people
  • 5. Online Classifieds New Online Services Media Houses
  • 6. Did you know that: “The value of goods advertised on FINN is NOK 550 bn, equivalent to 50% of the government budget in Norway?” 11
  • 7. Did you know that: “By ´recycling´ goods on Blocket, 1.6 million tons of CO2 are saved per year?” 13
  • 8. Did you know that: “Leboncoin, Schibsted´s largest site, is the 2nd largest site in France after Facebook measured in time spent?” 14
  • 9. GOING DIGITAL
  • 10. NEW SKILLS
  • 11. “The Internet is transforming almost every element of the news business” “We will need to invent, which means we will need to experiment. Our touchstone will be readers, understanding what they care about” From Jeff Bezos´ Letter to Washington Post Employees Jeff Bezos Founder and CEO of Amazon.com Owner of Washington Post 19
  • 12. Schibsted hiring world leading experts 20
  • 13. INNOVATION
  • 14. WE HAVE INTEGRITY WE ARE INNOVATIVE WE ARE A TEAM WE ARE HERE TO WIN
  • 15. Disruption: The only constant we have seen in media for the last 15-20 years Concert in 1990 Source: Mary Meeker, Internet Trends 2012/13 Concert in 2010 25
  • 16. 2012
  • 17. Challenge: How to manage innovation in legacy organizations? 27
  • 18. Video fra øyenvitne tatt med mobil. Sett noe? Send oss det du ser!
  • 19. MORE than a job
  • 20. EMPOWERING PEOPLE
  • 21. 34 34
  • 22. EMPOWERMENT Refers to increasing the spiritual, political, social, educational, gender, or economic strength of individuals and communities. EMPOWER To equip or supply with an ability; enable 36 36
  • 23. Great place to work 37 37
  • 24. TRAINEE
  • 25. ?