Strategy in social medias
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I had the great opportunity to conduct a 2 hours seminar for a first year marketing class in Polytechnic University of Marche, San Benedetto del Tronto’s branch. The lesson touched upon digital marketing basic concepts as well as more advanced ones, providing also my students with a social media strategy sample plan . Even if they were at their first class in marketing topics, from the interest and participation showed during the lesson I am really sure they will continue their studies on those topics. I strongly wish to keep in touch with them all . #smssbt Main topics : - Inbound and outbound marketing - Content and viral marketing - Social media strategy - Social Media Plan
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Strategy in social medias
- 1. Strategy in Social Medias lorenzo.mattiacci@gmail.com March 28, 2014 #SMSSBT
- 2. Who’s this guy ? lorenzo.mattiacci@gmail.com Lorenzo MATTIACCI Freelance Social Media Consulting Postgraduate on November 2012 Marketing Intern, ELSIS Pro, Vilnius ( Lithuania) Erasmus France 2011 #SMSSBT
- 3. !3 Freelance Social Media Consulting is … …basically, something like this : #SMSSBT
- 4. !4 Part I - Key Concepts #SMSSBT
- 5. !5 Inbound ! ! ! ! ! ! Outbound Attract prospects with personality Promote the sharing Promote discussions Promote company Promote products Company Prospects Persuade prospects
- 8. Inbound Marketing Personality beyond company’s logo We are people !! Images, ideas, thoughts Promote discussion between company and environment Basically, Inbound Marketing ! !8
- 9. Personality ( brand equity ) Inbound Marketing We are people ( not just a brand!)Company Image !9 #SMSSBT
- 10. Interest customer Inbound Marketing 2 Sell to the customer Involves customer !10 Inbound Marketing = Virality
- 12. !12 Content Marketing Creating and sharing content Good contents Good virality So, let’s make good content and make it viral ! Right ? #SMSSBT
- 13. !13 Virality ? Well . . . #SMSSBT
- 14. Touching Points , a point of view !14 Customers Company Social SiteWoM Fair Agents #SMSSBT
- 15. From prospect to customer Customer Prospect !15 WoM Sito InternetFiera LinkedIn Facebook Mail Pinterest Twitter Slideshare So, let’s do everything ! Right ?
- 16. !16 Issues Well . . . Costs Time Different analytics Expertises Attribution Who’s doing what? #SMSSBT
- 17. !17 Where can I use social marketing ? Institutional Internal ExternalInvestors Suppliers EnvironmentInstitutions EmployeesCollaborators Internationalisation ! #SMSSBT
- 18. !18 Part II - Social in-depth analysis ! Social Marketing plan #SMSSBT
- 19. !19 Some social
- 20. Objectives Personality Creation, News sharing Visualisation Relaxed, informal ambiance ! Informal tone ( users expectations ) Company’s website Sharing !20 Facebook, analysis #SMSSBT
- 21. Control User Closed Group - Customers ( key) Open Group ( new products, our mission etc, etc ) Official Page Closed Group - Collaborators Closed Group Assistance (FAQ) Closed group - Partner !21 Facebook, analysis
- 22. Ideal campaign : ! 2 - 3 posts per week More for new products launching , new fair, new catalogue, etc… !22 Facebook, fan page Green economy Products Energy Fashion Design Interior Design
- 23. Aim : ! promote dialogue among members Closed Group : ! —>Present specific products to specific targets! ! —>Interact with agents - partners - suppliers - etc etc Open Group : ! —> Present new products! ! —> Present catalogues! ! —> Live assistance (Frequently Asked Questions) !23 Facebook, groups
- 24. Pinterest, Analysis Relaxed/ informal ambiance ! Informal tone Objectives Inspiration Vision Personality Last years’s growth Italy : +150% !24 #SMSSBT
- 27. !27 Twitter, Analysis Relaxed/ informal ambiance ! Informal tone Objectives Sharing Information Engaging Real time Fast ! Interaction #SMSSBT
- 30. Formal ambiance ! Formal Tone Professional Networking Sales and Professional advertising Professional reputation Create a professional reputation in a professional ambiance !30 LinkedIn, analysis Objectives
- 31. !31 LinkedIn, Campaign Official page - Employees’ List - Collaborators List First step Second step Understand the target Third step Editorial plan - sharing plan Fourth step Advertising plan
- 33. !33 Foursquare, analysis Informal ambiance ! Informal tone Geo - social network ! Places Pubs Malls Landmarks Inspirations Restaurants #SMSSBT
- 35. Examples : New products, new laws, company presentation, mission…. !35 Slideshare, analysis Formal - semi formal ambiance ! Informal Tone Inspiration Personality Branding Objectives
- 37. !37 ItemWeek 1st 2nd 3rd 4th 5th 6th 7th 8th Analysis Benchmark Facebook Linkedin Pinterest Twitter Slideshare Non-social Social Media Plan , Main #SMSSBT
- 38. !38 Questions ? Merci ! Thank you ! Grazie ! 谢谢 ! @lawrencematch @lawrencematch @lawrencematch lorenzo.mattiacci@gmail.com #SMSSBT