Web 2.0 Marketing Strategies For The Rest Of Us

Web 2.0 Marketing Strategies Lola McIntyre, M.M., REALTOR® CARTUS Relocation Certified CENTURY 21 Scheetz | Highest Honors for Relocation in the World A top-tier Century 21 Brokerage | Indiana USA

What’s All A-Twitter?

Let’s Have Some Fun... How Many Icons Can You Identify?

Web 1.0 ~ Static to Interactive In 1999... Hyperlinks were important A web site with a sound file was special The beginnings of niche marketing and the rise of garage businesses were taking hold

Web 2.0 Web 2.0 term, took hold at the O’Reilly Media 2.0 Conference in 2004 Further References: Web 2.0 (Wikipedia) http://en.wikipedia.org/wiki/Web_2.0 What is Web 2.0? http://www.oreillynet.com/pub/a/orei lly/tim/news/2005/09/30/what-is-web-20.html Comparison chart from “What is Web 2.0?”, O’Reilly, cited below.

Social Networking Peer Editing Blogs Real Simple Syndication RSS (Due to exponential growth of the web as a user-formed application, to call the above List and their respective Icons “abridged”, is an understatement!) Early, Familiar Examples: Amazon.com | Wikipedia | EBay Web 2.0 is the next phase of the internet The application continually evolves with use by its users “ Others who selected what you like, also like ...” “ Write a Review and share with others...”

Web 3.0? Many are attempting to define it Many are attempting to coin a new descriptive word But all agree...

Web 3.0? We are at a PRECIPICE Video and sound on next slide

The web is only 5,000 days young. Let’s speculate about the next 5,000 days... Listen to Kevin Kelly at the EG 2007 Conference from this TedPartnerSeries video Cast your DiggIt Vote Here: http://digg.com/general_sciences/TED_Predicting_the_next_5_000_days_of_the_web Original Source: http://www.ted.com/index.php/talks/kevin_kelly_on_the_next_5_000_days_of_the_web.html Web 2.0 Marketing Strategies Slide 8 Greater Indianapolis Referral League Summit August 24,2008 | Renaissance Marriott North | Indianapolis, IN Lola McIntyre , M.M., REALTOR® CENTURY 21 Scheetz | A top-tier Century 21 Brokerage | Indiana USA

Get Me Started Boot Camp Emerging Marketing Strategies

Getting Started . . .

Set up a LinkedIn Account

http://www.linkedin.com

Write Your Profile

Upload a Photo

Contact your Wireless Phone Service

“ Do I Have Text Messaging?”

“ What Would It Cost For Unlimited Messaging?”

Set up a Twitter Account

Follow Your Friends

Search for others to follow

Send texts to mobile phone

iGoogle

Set up iGoogle

Tabs can be shared

Determine different tabs

Download Google Reader

Think of a topic or client’s topic

Find a site with a news feed

Send RSS to that iGoogle tab

Find a Blog Host

If you already have a web site, check to see if your host plan supports a Blog

If you do not have a web site, consider beginning with an easy start

Look for good blog examples in your field

Study your competitors’ blogs

Take your time setting up your own blog

Download iTunes

Go to iTunes Store

Search Web 2.0 in:

Podcasts

Videocasts

iTunes U

Listen to current topics via your computer

Invest in an iPod

Listen & learn in car, at the gym, etc.

Marketing Readiness Watch

Marketing Strategies Readiness Watch All Plugged in with web as application Storage on-line instead of own computer Mobile Computing Mutual Sharing Multi-User Blogs Virtual Worlds for Business Use Just as the iPod changed culture, So too, will the iPhone change our world as we knew it

Implications... In the 1930’s people gathered around the family radio In the 1940’s my mother’s living room carpet had worn spots where the neighbors gathered to watch boxing on television In the 1960’s our family gathered around a neighbor’s tv to watch Walt Disney on a Sunday evening... in color In 1997, our family members took turns at the family desktop computer In 1998 both my husband and myself had our own cell phones In 2004, all our family members had minicomputers on us at all times...

Implications... For the first time in history communication has become individualized Project Tomorrow CEO, Julie Evans, stated at the Independent Colleges of Indiana Technology Summit 2008 that over 40% of second graders say they have regular access to mobile devises ...and our kids say they have to power down to go to school The Net Generation (born on or after 1982) says Email is not their communication devise, it is merely a transportation system - a way to attach and send an assignment to their teacher. Instant messaging is their communication systemt.

The tail wags the dog. It is time to rethink how we do business. “Step on to the footbridge...”

(Post-presentation Slide for SlideShare*) Web 2.0 Marketing Strategies Presented to Greater Indianapolis Referral League Summit By Lola McIntyre , M.M., REALTOR® Your Real Estate Leader in Emerging Technologies Century 21 Scheetz, LLC Indianapolis, Indiana USA Join Lola on LinkedIn: http://www.linkedin.com/in/lolamcintyre [email_address] LinkedIn Group: Web 2.0 Strategies If interested, join Web 2.0 Strategies Group through LinkedIN. At the time of this writing, plans are being made to migrate LinkedIn Web 2.0 Strategies Group to a ning site. * All Icons belong to their respective companies. The purpose of this presentation is to open up the marketing avenues at this timely period in internet history to those willing to ‘step onto the footbridge...;

(Post-presentation Slide for SlideShare*) Web 2.0 Marketing Strategies Presented to Greater Indianapolis Referral League Summit By Lola McIntyre , M.M., REALTOR® Your Real Estate Leader in Emerging Technologies Century 21 Scheetz, LLC Indianapolis, Indiana USA Photos and icons belong to original sources and their respective companies. To obtain permissions, I have tried to determine the origin of the World Face (global Face) graphic, which is so stunning, but there are conflicting sources. Here are my sources: The methodist Global Education Fund: https://donate.gcfa.org/funddetails.aspx?name=mgef Neuroethics & law Blog: http://kolber.typepad.com/ethics_law_blog/2007/04/ index.html