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Marketing ppt

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  • 1. ITC limited or Indian tobacco company limited is an indo-british based company Headquatered in kolkata , west bengal. It was founded on august 24, 1910 by Henry overton wills and william henry wills. It’s diversified business includes:• • • • • • Fast moving consumer goods (FMCG) Agri business Hotels Packaging Paperboards and speciality papers Information technology
  • 2. Fast moving consumer goods (FMCG) 1. 2. 3. 4. 5. 6. Cigarettes and cigars Foods Lifestyle retailing Personal care Education and stationary Safety matches
  • 3. Agri business •Agri commodities and rural services. •ITC’s Agri Business Division. •ITC e-choupal:Fragmented farms, Weak institutions. Involvement of intermediaries. Information asymmetry. •Awards
  • 4. Hotels 1. About ITC hotels 2. Classified under four distinct brands Starwood hotels Welcom hotels fortune hotels welcom heritage 3. Branded accomodation 4. Branded cuisine 5.Achievments
  • 5. Packaging ITC's Packaging & Printing Business is the largest value added converter of paperboard packaging in South Asia. ITC’s packaging business has major product lines:• carton board packaging. •Flexible packaging. •Tobacco packaging. • Green packaging.
  • 6. Paperboards and specially papers •Introduction •Some of the Paper board brands includes Folding box boards Solid bleached sulphate boards. poly coated boards. PLA coated boards. Recycled boards Fine papers • Awards
  • 7. Information technology •Introduction. •Service. •Product life cycle management. •Loyalty. •Training and development programmes •Award .
  • 8. Matrix ? Stars Market growth Hotels Agri business Paperboards and packaging Cash cows FMCG-cigreets Market share FMCG others Dogs
  • 9. BY -Lokesh

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