Mobile Geo Services Jim Brown – CTO CloudMade All maps in this presentation are © 2009, CC-by-SA OpenStreetMap.org Contributors

Jim Brown – CTO CloudMade

CloudMade Powers Geo Applications Not for Tourists - Travel Roadee - Vehicle Navigation Trails - Sports Tracking Dopplr - Social Travel

A Platform for all Geo App Needs Navigation Geocoding Map Display CloudMade Server Side Components Revenue Generation High availability, high performance services. We manage the servers so you don’t have to! CloudMade Device Libraries iPhone Android J2ME RIM Javascript Flash Symbian .NET Range of device libraries - many built on leading open source components Developer Applications Real Estate Navigation Sports Tracking Travel Productivity Productivity Lifestyle Photography Games Education Social Networks News Rich platform supports development of a huge range of application types RESTful HTTP APIs give direct access to all our services. For curious hackers and innovation leaders

Maps that look right – Style Editor

Making Money

iPhone top 25? Nav category rank Top 10 Top 25 Top 50 Top 100 20,000 15,000 10,000 5,000 Unit Sales Per Month 20,000 units per month @ $1.39 net = $27,800 net per month

Other spots in the top 100 Nav category rank Top 10 Top 25 Top 50 Top 100 20,000 15,000 10,000 5,000 Unit Sales Per Month 20,000 units = $27,800 net per month 7,500 units = $10,425 net per month 2,500 units = $3,475 net per month 1,000 units = $1,390 net per mth

Other sources of revenue

“ In application” sales Sales to open functionality or download data are supported by the iPhone store and are expected in other app stores over time. Revenue from: Subscription access to functionality Downloaded map data Un locked features

Advertising Revenues Most of the impressions that will hit consumers, and most searches that are contextually and location oriented, will occur through highly targeted and trusted vertical apps not through broad horizontal applications. The vertical apps will often carry a strong social component that keeps them relevant to the end user. Revenue from: Location Based Advertising Sponsored POIs

Coming soon from CloudMade

MapZen – community mapping

Full Turn by Turn Navigation Create navigation apps that can compete with Tom-Tom, Navigon and others A complete server side routing solution, including support for re-routing, different speed profiles and avoiding blocked roads

Create navigation apps that can compete with Tom-Tom, Navigon and others

A complete server side routing solution, including support for re-routing, different speed profiles and avoiding blocked roads

Vector maps http://alpha.vectors.cloudmade.com:5000 /

A one stop shop for map data

Native Data Market Place support from CloudMade’s iPhone library means less time coding

How to get started?

developer.cloudmade.com

Thanks for listening. Jim Brown developer.cloudmade.com [email_address] twitter.com/james_w_brown